“I just attended the Future Food-Tech Summit and am still rebounding from the incredible amount of innovation, leadership, and technological advancements that were brought the virtual table last Thursday and Friday,” says Elysabeth Alfano, vegan media star and MD of vegconomist North America.
NotCo Challenges Dairy Allegations in Court: 99% of Consumers Know it’s NOT MILK
In a recent appeal against a court ruling prohibiting the use of the NotMilk trademark in Chile, NotCo presented a study by Cadem, showing that most consumers understand that NotMilk is a plant-based beverage despite its branding and packaging displaying the word “milk,” reports La Tercera. Cadem, the country’s leading market research and public opinion company, demonstrates in its Analysis of the reception of the NotMilk product by consumers in Chile that only 0.1% of participants believe that NotMilk comes from a cow. The legal battle began in late 2020 when the dairy farmers union Aproval (Los Ríos Region Milk Producers’ Association) filed a lawsuit alleging “unfair competition” and accusing the food tech company of capitalizing on the reputation of milk and confusing consumers. Last May, the court’s …
