Why Brand Salience Matters in the Plant-Based Market
Brand salience is crucial for success in today’s competitive plant-based food market. But what does this term mean and how can we build it? Understanding brand salience In essence, brand salience is about how noticeable or prominent a brand is in the minds of consumers. According to marketing expert Byron Sharp, author of How Brands Grow, brand salience is a key driver of consumer choice. While brand awareness indicates familiarity, salience takes it a step further, ensuring that your brand is the one consumers think of first when making a buying decision. Why salience matters in the plant-based market The plant-based market is expanding rapidly, with more brands and products entering the space every day. To stay competitive, plant-based brands must go beyond simple awareness …
