Reebok will launch a new plant-based running shoe in cooperation with Siena Farms from early October. The company had already announced the shoe in December 2019 and has now published a fixed date for the launch. The new sports shoes are called ‘Forever Floatride GLOW’ and are apparently part of its sustainability strategy.
Under Armour and UNLESS Unveil Fully Plant-Based Sportswear Collection
At this year’s Milan Design Week, Under Armour and UNLESS presented a new capsule collection of fully plant-based sportswear. The launch marks the first collaborative project between the athletic brand and UNLESS, a company known for producing garments without synthetic materials or plastic content. The limited-edition collection, which includes hoodies, t-shirts, and shorts, is designed to meet athletic performance standards while being made entirely from regenerative, plant-derived materials. Once worn out, each item can be composted, leaving no plastic residue or synthetic waste behind. The collection was introduced through an installation at Fuorisalone that depicted the full life cycle of the garments, from raw plant inputs to finished products, and eventually to compost. The exhibition aligned with the broader themes of circularity and material innovation …
