UK-based allergy-friendly snack brand CRAVE has seen huge success at the Free From Food Awards 2024, winning ten accolades.
These include two very significant awards, Small Brand of the Year and Product of the Year (for The Big Dipper, which consists of mini breadsticks with a chocolate hazelnut dip). The other accolades received by CRAVE are:
- Gold for the chocolate hazelnut spread Sir Spread-a-lot.
- Gold for the brand’s spicy corn puffs, Hot Dawgs.
- Two Golds for The Big Dipper, in addition to the Product of the Year Award.
- Silver and Bronze awards for Bisco’s, the sandwich cookies inspired by birthday cake.
- Silver for P’not Butter, a peanut butter alternative made with sunflower seeds.
- Bronze for Noughties, the pickled onion flavour maize snacks.
“Flabbergasted and elated”
The Free From Food Awards have been held since 2008, with retailers and brands of all sizes competing alongside each other. Thousands of products are tested each year by a judging panel of allergy and industry experts. Gold award winners can display a logo on their packaging, demonstrating the product’s taste and allergy status.
CRAVE’s success at the awards follows a year of innovation and new product launches for the company. Bisco’s were introduced in December 2023, and P’Not Butter followed in March 2024. Most recently, the brand launched Dodoughs, which are claimed to be the UK’s first gluten-free and vegan doughnuts suitable for air fryers. CRAVE also won two Grocer awards earlier this year.
“I’m flabbergasted and elated to receive all of these awards,” said founder Rob Brice. “The FFFAs are like the Oscars of the Free From industry and it means a huge amount to me personally and as a brand. We always set out to make great tasting, innovative products that people CRAVE and so this recognition from the awards and the judges is just exceptional. A pinch yourself, career highlight!”
