Oatly is expanding its best-selling Barista oat milk range in the UK with a new multipack featuring three 1.5L cartons in a portable carrier.
The company decided to launch the product after insights showed that over half of Oatly shoppers already buy more than two packs of Barista at a time. Retailing at £7.95, the multipack provides a cost-effective solution, allowing buyers to save £1.05 compared to buying three separate cartons.
Oatly Barista has been formulated to work in hot drinks, with no splitting or curdling. It provides calcium, riboflavin, and vitamins B12 and D, while being low in salt and saturated fats. Additionally, the oat milk is claimed to have a lower climate impact than comparable cow’s milk products.
The Barista multipack will be available at over 1000 stores UK-wide. It can already be found at Waitrose and is set to launch at Sainsbury’s in mid-May, before arriving at Morrisons and Tesco in June.
“Simpler than ever”
Oatly first introduced its extra-large 1.5L cartons of Barista oat milk in June 2024. The product initially launched at wholesalers, providing an option for cafés and coffee shops that use large quantities of plant-based milk.
Earlier this year, Oatly published its financial results for 2024, reporting a 5% rise in revenue. The company said it was expecting its first full year of profitable growth in 2025.
Throughout March and April, Oatly gave away 20,000 coffees made with its Barista oat milk to passersby in major cities across the UK, aiming to reach consumers who otherwise might not get an opportunity to try the product.
“The creation of the Barista Multipack makes it simpler than ever for consumers to enjoy Oatly Barista at home or on the go,” said Bryan Carroll, General Manager Oatly UK&I. “With the multipack, our shoppers can stock up with ease, benefitting from both added convenience and better value.”
