Beyond Meat has announced the launch of its plant-based Beyond Steak in France, marking the product’s first entry into the French food service market. Starting in February 2025, the offering will be available to restaurants nationwide, aiming to provide a versatile option for those seeking plant-based menu additions.
“I am delighted to start the year by bringing Beyond Steak to France”
The Beyond Steak pieces, crafted from plant-based ingredients such as fava beans and wheat, are designed to replicate the taste and texture of conventional steak. Each 100g portion delivers 24g of protein and contains 182 calories, with only 1g of saturated fat and no cholesterol. The company also released a life cycle assessment (LCA) study of its Beyond Steak earlier this month, which found that the product generates 84% less greenhouse gas emissions and requires 93% less water consumption than beef-based steak tips.
The French launch coincides with the expansion of Beyond Meat’s plant-based chicken-style products, also newly available to the food service sector in France. Distributed through partners such as METRO, Costco, and Creta Gel, the range includes Beyond Tenders, Beyond Nuggets, Beyond Schnitzel, and Beyond Burger Chicken-Style.
Demand for plant-based options in France
The introduction of Beyond Steak and the chicken-style range aligns with broader consumer trends in France, where 68% of the population is reducing meat consumption, and 27% regularly incorporates plant-based alternatives, according to a 2023 IFOP Agrimer study cited by Beyond Meat.
Beyond Meat’s French food service portfolio now includes products such as Beyond Burger, Beyond Mince, Beyond Meatballs, Beyond Sausage, and Beyond Steak, among others. The launch follows the company’s recent efforts to expand its presence across Europe, including the introduction of Smash Burgers at Tesco UK and the Plant Burger at Wendy’s in Georgia.
Laura Durand, sales director France & culinary lead for Beyond Meat, commented: “I am delighted to start the year by bringing Beyond Steak to France – a delicious product which delivers an incredibly juicy and delicious taste, in a way that is kinder to the planet – no animal harm required. I am equally proud to expand our range with the Beyond Chicken-Style range, empowering restauranteurs to diversify their menus and offer customers more choices of plant-based alternatives.”
