The Dunkin’ Newsroom announces its new national TV spot, highlighting one of its most significant menu introductions in recent brand history, the plant-based Beyond Sausage® Sandwich. The ad will spotlight rapper Snoop Dogg; the brand’s Beyond Meat® Ambassador and Investor.
Dunkin’ Removes Surcharge on Vegan Milk Alternatives at US Locations
Dunkin’, the second-largest coffee chain in the United States, has eliminated the surcharge for plant-based milk at its more than 9,500 locations. This decision follows similar moves by Starbucks, Dutch Bros, and Scooter’s Coffee, marking a shift among major coffee chains toward more equitable pricing for non-dairy alternatives. The change comes after discussions with the advocacy group Mercy For Animals, which has campaigned against additional costs for plant-based milk. Advocacy groups argue that surcharges for dairy alternatives disproportionately impact people who are lactose intolerant. Mercy for Animals has noted that the extra cost makes non-dairy options more accessible to these consumers. Jennifer Behr, corporate relations manager at the organization, stated, “Mercy For Animals applauds Dunkin’ for this landmark decision. Plant-based milk upcharges create barriers for …