Baileys, the creator of Original Irish Cream Liqueur, has expanded its range in the USA with a new product — Baileys Non-Dairy Liqueur Made with Oat Milk.
The new liqueur combines plant-based milk with smooth Irish whiskey, and is available in two flavors — Coffee Toffee and Cookies & Creamy. According to Baileys, the beverages are best enjoyed in hot or iced coffee, in cocktails, or on their own.
“Coffee can be so much more than just a part of your basic morning routine,” said Milly Shome, Director of Baileys & Liqueurs, DIAGEO North America. “With Baileys Non-Dairy Liqueur Made with Oat Milk, we wanted to bring the flavor and something extra special to turn even the simplest of moments into memorable experiences.”
“Exciting new chapter”
This is not the first time Baileys has offered a non-dairy option — in 2016, the brand launched Baileys Almande, a variety made with almond milk. Since then, several other companies have followed suit by launching dairy-free cream liqueurs.
These include Panther M*lk, which offers plant-based cocktails made with oat milk, and Cremaura, which has developed vegan tequila liqueurs. Earlier this month, UK drinks producer Continental Wine & Food launched Lacey’s Vodkashake, a plant-based cream liqueur inspired by 1950s American diner-style milkshakes.
“This innovation marks an exciting new chapter for us,” said Shome. “Whether you go dairy-free or just enjoy how it tastes, oat milk elevates those treating moments we all love. We saw it as the perfect match for the lively, social spirit of Baileys, creating a whole new way to enjoy your coffee.”
Baileys Non-Dairy Liqueur Made with Oat Milk is available US-wide wherever spirits-based beverages are sold, with a suggested retail price of $24.99 for a 750ml bottle. 100ml and 50ml bottles are also available.
