UK brand Tiba Tempeh has announced the launch of a new product, Smoky Tempeh Block. Infused with a smoky marinade, the tempeh can be used to add flavour to a variety of dishes, including stir-fries, pastas, and sandwiches.
Tiba Tempeh also reports that it has secured a listing at supermarket chain Waitrose for three of its products — Original Block, Sweet Chilli Pieces, and the new Smoky Block. The products will initially launch at over 200 stores under Waitrose’s BrandsNew innovation platform, which identifies and nurtures exciting new FMCG brands.
“We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block,” said Alexandra Longton, co-founder of Tiba Tempeh. “We’ve crafted the tastiest protein-packed tempeh, which we know consumers will love. We think this is the tastiest tempeh on the market, and we can’t wait for people to try it.”
The Smoky Tempeh Block will debut at Ocado on April 18, before arriving at Sainsbury’s later in the month. All three tempeh varieties will launch at Waitrose on April 30.
Rapid growth fuelled by rising demand
Last month, Tiba Tempeh announced that it had secured more than £1.1 million in funding after reportedly seeing its retail sales value increase by a huge 736% in the past year. The company is now said to be the fastest-growing brand in the UK chilled meat-free category.*
Tiba Tempeh says its products are gut-friendly and rich in fibre and protein, providing over 19g of protein per 100g. The tempeh is also organic, vegan, and gluten-free. Last year, the company gained listings at Sainsbury’s and Morrisons.
“Our brand’s rapid growth is fuelled by rising consumer and retailer demand for more clean-label, healthier options,” said Longton. “With nearly 70% of consumers concerned about highly processed meat substitutes**, Tiba Tempeh is responding to this need by offering products made from 100% natural ingredients with minimal processing.”
*Nielsen IQ | Chilled meat alternatives | GB total coverage | Latest 52 weeks – w/e 22/02/2025
**Mintel UK meat substitutes market report 2024
