UK supermarket Waitrose has revealed what it calls a “pioneering”mobile app which it claims will “assess and begin to understand the emotional wellbeing” of animals that are bred and slaughtered to create products made of their flesh. Vegan charity Viva! says in response that “they seem to be missing a fundamental principle of animal sentience.”
Waitrose Adds New Products to PlantLiving Range, Reports Surge in Searches for Vegan Ready Meals
Upmarket British supermarket chain Waitrose has expanded its plant-based PlantLiving range with nine new and improved products, including Aubergine, Mushroom & Edamame Pillows with Soy & Ginger and Vietnamese Style Vegetable Pancakes with a Lime and Chilli Dip. The products’ packaging has also been updated, after research conducted by Waitrose reportedly found that 46% of consumers are trying to eat, or interested in eating, 30 different plants per week. 87% agreed that indicating the number of plant varieties in a product on the label would help them achieve this goal, so Waitrose has set out to make this change. “With customers looking to incorporate more plants into their diet, we have added the new ‘plant varieties’ logo to the packaging of 14 of our PlantLiving …
