Firecracker and vegan powerhouse Rachel Konrad of Impossible Foods joins Elysabeth Alfano on The Plantbased Business Hour to discuss Impossible Pork, the expected swift shift of consumer food trends, and whether an IPO is possible in the future.
Rachel Konrad: “The Plant-Based Meat Market Will Quickly Morph Into the Entirety of the Meat Market”
As one of Asia’s leading food-tech startups, NextGen Foods has been in the vegan news frequently following its $20 million fundraise as well as the US launch of its flagship TiNDLE plant-based chicken. The Singapore based brand also named former Tesla and Impossible Foods executive Rachel Konrad as its first independent board member. vegconomist took the opportunity to speak with Konrad a few months into her new role and to find out more about why the future of meat is already here. Could you tell us what first drew you to the plant-based industry? I spent more than half of my professional career in the automotive industry, accelerating the industry’s shift to zero-emission transportation. I had an amazing run in the early days of the …
