Haofood

Haofood expands its product portfolio with dumplings filled with peanut mince

Image credit: Taobao
Meat- and Fish Alternatives

Haofood Revolutionizes Dumplings with Peanut Meat Filling that Mimics Pork Mince

China’s Haofood, the first company in the world to use peanut protein to make plant-based chicken, expands its portfolio with a new vegan development: black truffle flavor dumplings (xiao long bao) filled with peanut meat and soup.   Traditionally, pork mince is the star ingredient for xiao long bao filings. However, harnessing its extrusion technology and formulations, Haofood has managed to develop a peanut-based meat that replicates the texture and characteristics of steamed pork mince. The new dumplings, among the first vegan options for pork mince in the market, are already available on Taobao, the Chinese online shopping platform. Outside of China, Astrid Prajogo, the founder of Haofood, unveiled the new peanut mince dumplings at Proveg Incubator headquarters in Berlin. Before launching into the plant-based business world, Haofood participated …

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dug's potato milk range

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Milk- and Dairy Alternatives

DUG Potato Milk to Launch in China in Collaboration With Haofood

DUG — a potato-based milk alternative developed by Sweden’s Veg of Lund — is set to launch in China in the first quarter of next year. Veg of Lund is reported to have signed a letter of intent with Chinese alt meat brand Haofood; the two companies will collaborate to sell DUG potato milk in China and other selected markets in the region. Haofood has an impressive track record in the Chinese plant-based market, with its peanut-based chicken alternative securing listings at thousands of stores across the country since launching in 2021. “Haofood is established in sales and marketing of plant-based products in the region and is an excellent partner in bringing our proprietary portfolio of products to market,” said Fredrik Carling, CEO of Veg …

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Haofood's Satay Nugget on a Stick

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Retail & E-Commerce

Chinese Alt Chicken Brand Haofood Rolls out into 2,300 Lawson Stores

China’s peanut-based chicken brand Haofood has announced a new retail partnership with leading Chinese convenience store Lawson. Haofood’s new vegan satay nugget on a stick product is now available for retail at over 2,300 Lawson stores across China. To be sold initially at Lawson stores in Shanghai, Zhejiang, and Jiangsu provinces, Haofood will leverage Lawson’s market experience to accelerate its retail strategy and product availability throughout China. The move comes at a time when China’s millennials are embracing flexitarian, vegetarian and vegan diets in record numbers, according to the brand’s research. Haofood’s new vegan satay nugget on a stick product is made with its proprietary Innotein technology – an end-to-end innovation that Haofood claims ensures its products’ nutritional benefits are easily absorbed by the human …

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Investments & Acquisitions

Haofood Raises $3.5M for Peanut-Based Chicken Alternative

China’s Haofood has completed a seed funding round where it raised $3.5 million for its peanut-based chicken alternative. Participants included Monde Nissin CEO Henry Soesanto, ProVeg International, and Big Idea Ventures. The female-led startup plans to use the funding to diversify its channel sales strategy and advance its R&D infrastructure facility. The new facility will enable Haofood to increase and expand its product range, allowing the company to grow its business both domestically and abroad. Haofood’s existing products are already used by over 50 brands across China, including several restaurants, and expansion to other Asian countries is planned. The company says consumers love the peanut-based chicken’s texture and umami flavour. “Uniting past, present, and future” Haofood is a graduate of the fifth cohort of the …

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Wrap & Roll Haofood

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Products & Launches

Haofood’s Pioneering Peanut-Based Chicken Today Launches Into Shanghai Restaurants

Haofood, a graduate of the fifth ProVeg Incubator programme, is pioneering the usage of peanut protein as a key ingredient in plant-based meat, using its own proprietary extrusion technology and formulation. Founded in 2020, the startup today announces the launch of its peanut chicken into five Shanghai restaurants, as part of its mission to make eating good food forever possible. “We all know eating meat is less sustainable, but it’s an important part of so many traditional menus,” Haofood’s CEO, Astrid Prajogo, explains. “So plant-based meat is one one of the ways to preserve this, because we can continue our culinary heritage but also respect the Earth.” The five restaurants using Haofood’s products to revitalise their cultures’ dishes are Green Friday (Xujiahui Station), Topolino (Changping …

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