Romania’s Verdino Green Foods produces the country’s first meat alternative products using pea-protein. The company’s portfolio now reaches a total of 52 SKUs of vegan products with a new range of plant-based sausages, cheeseburgers, and veggie balls. The investment in the new products was encouraged also by the increase of exports in countries such as Spain, Netherlands, Switzerland, and Serbia.
Romanian Plant-Based Meat Company Verdino Announces New Rebranding Strategy
Verdino, a Romanian producer of pea protein-based meat alternatives, has announced a new rebranding strategy that aims to strengthen its market position. The updated brand identity has been developed based on quantitative research conducted by the company last year, which highlighted that consumers are interested in products made from vegetables and different types of plant protein. Respondents wanted options that were healthy and easy to integrate into their daily routines. Based on this research, Verdino has developed a new logo that looks like a broad smile, along with the slogan “Live. Life. Green”. The branding aims to create an emotional connection with consumers, while symbolizing the joy of eating well and benefiting the planet. Verdino is also working to update its recipes, making its portfolio …
