Billie Eilish

iChoc-Relaunch

© Ecofinia GmbH
Sweets & Snacks

Celebrate Veganuary With Billie Eilish Favorite iChoc

Celebrity-endorsed fairtrade chocolate brand iChoc is launching a Veganuary campaign across Germany. For a fortnight starting at the end of January, the products will be placed next to the classic confectionery shelf at the drugstore chain dm across the country. Several wholefood shops are also set to join the campaign. Over 3,000 bars of the popular iChoc White Nougat Crisp variety are in the Food-Darlings boxes which will be available exclusively in the dm online shop from 9 January. In addition, as part of a Veganuary competition on the dm website from January, 20 iChoc sets worth 30 euros each can be won. “We are very happy about the support for our campaign,” said Christopher Hollmann, who manages Veganuary in Germany. “The wide availability of …

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© Ecofinia GmbH
Sweets & Snacks

Billie Eilish Favorite IChoc Announces Two New Flavors and New Fairtrade Focus

Germany’s iChoc became one of the first 100% plant-based chocolate brands way back in 2015 before mainstream chocolate brands jumped on the vegan bandwagon. Seven years later, the brand announces a Fairtrade upgrade, improved recipes and a new design. In September, the new iChoc goes on sale containing certified Fairtrade cocoa with climate-friendly regional beet sugar instead of cane sugar from Brazil. Valuable ingredients such as buckwheat and almond oil replace the rice milk previously used instead of dairy in most varieties. “The taste is now even closer to the milk chocolate original, because the sweetness is more subtle,” says Gerrit Wiezoreck, Managing Director of EcoFinia, the chocolate manufacturer that produces iChoc. New flavours: Coffee & Pretzel Two new varieties will be available from autumn: …

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Billie Eilish's Overheated event

Image: @billieeilish on Instagram
Celebrities

London’s O2 Arena Partners With Impossible Foods and Goes Vegan For Billie Eilish Overheated Event

Impossible Foods has announced a partnership with Billie Eilish’s Overheated show at the 02 Arena, with the venue declaring that no animal products will be served at the arena for the full six day duration of the event Overheated takes place June 10-12, 16, and 25-26 as a collaboration between the singer-songwriter and the intersectional nonprofit organisation Support + Feed, which was founded by Eilish’s mother Maggie Baird. Impossible will be the event’s official food brand, with guests served a fully plant-based menu including dishes such as Impossible™ Sausage Kofta and Impossible™ Chicken Parmigiana.  Additionally, Impossible CEO Peter McGuiness will be featured in a fireside chat with Baird to discuss the impact of dietary choices on climate change. Impossible UK launch Despite having been available …

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Billie Eilish and Nike collaboration

© Nike
Shoes

Billie Eilish and Nike Collaborate for Sustainable Vegan Shoes & Apparel

Billie Eilish and Nike have joined forces to create a new range of vegan shoes and clothing, with the singer-songwriter redesigning Nike’s iconic Air Force 1 to use more sustainable materials. The new shoe uses synthetic nubuck leather in a mushroom colour, made with 80% recycled materials. The laces are covered with midfoot straps and have lace locks featuring Eilish’s logo, while the shoes’ insoles are made with cork and embossed with lyrics from her song Billie Bossa Nova. Eilish has also helped to design a range of matching mushroom-coloured apparel in her signature oversized style, featuring a hoodie, sweatpants, and t-shirt. The Nike logo on the clothing has been turned on its side, pointing straight upwards. The range will be available globally on Eilish’s …

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Support + Feed Maggie Baird Billie Eilish

©Jae Ramos
Sustainability / Environment

Wicked Kitchen Joins Plant-Based PLEDGE Initiative with Maggie Baird and Billie Eilish

Wicked Kitchen and Support + Feed are joining the Billie Eilish 2022 world tour to promote THE PLEDGE; a 30-day commitment to eating more plant-based meals. Founded by actress and activist Maggie Baird, Support + Feed was first created to help vegan restaurants struggling during the 2020 pandemic. Operating in Los Angeles, New York City and Philadelphia, the organization purchases food from affected restaurants to distribute to the homeless and food-insecure. Through the organization, Baird – who is Billie Eilish’s mother – is introducing THE PLEDGE: An invitation asking individuals to help solve the climate crisis by eating at least one plant-based meal a day for 30 days.  Eco Village experience Eilish, a top-selling indie music artist and outspoken vegan, kicked off her 2022 tour …

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