Hong Kong-based alt meat brand OMNI is set to launch two new appetizers — vegan bao buns and crystal dumplings — in the US in the coming months.
Each Asian-inspired recipe has been developed by a Michelin-starred dim sum specialist. The bao buns will be available in the flavours teriyaki and gochujang, and are made with a proprietary formula for an authentic fluffy texture. The dumplings feature vegetables and minced plant-based meat, encased in a soft and chewy translucent wrapper.
Updated packaging
The launches come as OMNI US announces a packaging update for its range of meat alternatives. These include Crab-Style Cakes, Golden Fish-Style Fillet, Classic Fish-Style Fillet, Meat-Style Luncheon, Pork-Style Ground, and Pork-Style Strips. The update will also apply to the brand’s existing appetisers, Potstickers and Spring Rolls.
The new design aims to more clearly communicate OMNI’s ethos and plant-based message, with the help of vibrant colours and a new logo. The products themselves will remain unchanged.
“Healthy, tasty, & versatile”
OMNI first arrived in the US in 2021, when its plant-based pork launched at 25 restaurants across the country. Later that year, the pork became available for retail at Sprouts and Whole Foods stores in 23 states.
In July 2022, OMNI’s seafood alternatives made their US debut via online marketplace GTFO It’s Vegan. Soon afterwards, the brand partnered with North America’s largest food redistributor, Dot Foods, before launching at over 1,000 Walmart stores.
“We are very mindful of bringing customers along and making sure they continue to find their favorite OMNI products,” said David Yeung, co-founder and CEO of OMNI. “We are a mission-driven brand that focuses on providing our growing consumer base with a healthy, tasty, and versatile plant-based meat alternative so that they can make good food at home. My team and I believe that our refreshed packaging clearly explains who we are and our mission to construct a multi-faceted global ecosystem of future food that helps to combat climate change, food insecurity, public health crisis, planetary devastation, and the overconsumption of meat.”
