Plant-based food company TiNDLE Foods has expanded its retail footprint in the United States, rolling out its plant-based chicken products to over 500 Kroger-owned grocery stores. The launch includes major regional banners such as Fred Meyer, Ralphs, and Smith’s, bringing the company’s total retail presence to more than 1,300 locations nationwide.
“With this expansion […] we are able to reach more customers than ever before”
This move represents TiNDLE’s most extensive retail expansion in the US market to date. The company’s products are now available in 36 states through a mix of mainstream and regional grocery chains, including Wegmans, Giant Eagle, GIANT, MARTIN’S, and Bristol Farms.
“Our launch with Kroger, one of America’s largest retailers, is a major milestone for our young company. With this expansion and introduction of Stuffed Chicken in their store, we are able to reach more customers than ever before, while remaining deeply committed to offering the best-tasting, nutritious, and quality plant-based proteins we can create,” stated Timo Recker, CEO and co-founder of TiNDLE Foods.
The newly added Kroger locations are now carrying TiNDLE’s Stuffed Chicken line, which first entered the retail space in 2023. The range includes frozen entrées in Parmigiana and Tikka Masala varieties. According to TiNDLE, the Stuffed Chicken line was developed to address a gap in the plant-based protein category by offering prepared meals that combine convenience with international flavor profiles.
High performance across product range
TiNDLE reports that its Stuffed Chicken products have become top sellers alongside its existing Boneless Wings, Nuggets, and Tenders. The products are formulated with non-GMO ingredients and contain no cholesterol, hormones, or antibiotics. Each serving contains over 10 grams of protein.
The company’s retail strategy follows a broader pattern of selective growth, targeting both national and regional chains. In addition to Kroger-owned stores, TiNDLE products are now sold in 58 Wegmans locations on the East Coast, 13 Bristol Farms stores in Southern California, and all Giant Eagle, GIANT, and MARTIN’S locations in their respective regions.
Outside of retail stores, TiNDLE products remain available online through Hungryroot, VeganEssentials, and regional delivery platforms such as FreshDirect and Good Eggs.
Foodservice bolsters brand awareness
The company has also been active in foodservice, partnering with fast-casual chain PLNT Burger earlier this year to increase exposure through restaurant channels.
Commenting on product development and consumer trends, Billy Whalen, director of sales and marketing, stated, “We are seeing that consumers are looking for plant-based products that go beyond the basics—delivering on unmatched taste, convenience, and versatility—and we feel inspired to continue innovating to meet the needs of modern shoppers.”
