Vivici Launches Animal-Free Dairy Protein in the US Active Nutrition Market
Ingredients startup Vivici has introduced Vivitein™ BLG, a precision-fermented dairy protein, to the US market. The beta-lactoglobulin (BLG) protein, produced without the use of animals, is positioned for use in the active nutrition sector, which was valued at $28.4 billion globally in 2023. Vivici, founded in 2023 and backed by dsm-firmenich and Fonterra, specializes in precision fermentation technology. The company’s flagship ingredient, Vivitein™ BLG, is self-affirmed as Generally Recognized as Safe (GRAS) in the US and is available for B2B customers developing products such as protein beverages, powders, and bars. According to Vivici, the ingredient offers functional benefits, including improved solubility in water-based drinks, rapid absorption in protein powders, and a texture comparable to traditional dairy-based protein bars. Vivici CEO Stephan van Sint Fiet stated …