Hollywood Bowl Group, the operator of bowling brand Hollywood Bowl and Putt & Play mini-golf centres, has announced the introduction of the Beyond Burger at all its UK locations.
In a launch timed for the Easter school holidays, the meat-free burger arrived at 71 Hollywood Bowl centres and four Putt & Play locations on April 2. It aims to cater to the growing demand for plant-based options among families and groups.
The Beyond Burger joins Hollywood Bowl’s Main Features line-up and costs £6.79. It is served in a brioche-style bun with lettuce and tomato. By default, the burger comes with fries, which are not vegan; however, customers can swap these for tortilla chips to make their meals fully plant-based. Extra toppings such as crispy onions are also available, along with the option to add an extra burger patty.
“We’re always evolving our menu to reflect what our customers want,” said Jeremy Verrecchia, Head of Food and Drink at Hollywood Bowl. “The Beyond Burger delivers on taste and fits perfectly with our fun, social, and family-friendly vibe just in time for the Easter holidays.”
“A strike for taste, sustainability, and innovation”
Last year, Beyond Meat expanded its range in the UK with the launch of the Beyond Burger Jalapeño and the Beyond Smash burger, a slimmer option that crisps up when cooked.
Beyond Meat has also recently entered a partnership with French plant-based meat producer La Vie. The two brands have launched similar ad campaigns promoting animal welfare and have co-developed the Beyond La Vie Burger, which combines a Beyond Meat patty with La Vie’s plant-based bacon. The burger can be found at major UK retailers such as Sainsbury’s, Tesco, Waitrose, and Ocado; it is also available at Honest Burger, where it is called the Bacon Plant 2.0.
“We’re excited to bring the Beyond Burger to Hollywood Bowl Group’s
nationwide venues,” said Steve Parsons, UK & I Foodservice Manager at Beyond Meat. “With more diners looking for plant-based choices
that don’t compromise on flavour or enjoyment, this partnership is a
strike for taste, sustainability, and innovation.”
