Easter

© H!P
Sweets & Snacks

H!P Launches Upgraded Plant-Based Easter Eggs With Chocolate Buttons

UK-based vegan chocolate brand H!P (Happiness in Plants) has updated its plant-based Easter eggs for 2024, making them 50% bigger with chocolate buttons inside. The eggs and buttons are made from oat milk and sustainably sourced single-origin Colombian cocoa. They are available in two varieties — Salted Caramel and the new Cookies No Cream flavour, which recently won a Great Taste Award. Despite the increase in size, the eggs are priced the same as last year. The packaging of the eggs is plastic-free and fully recyclable, while the chocolate has a 50% lower carbon footprint than milk chocolate (according to an analysis by My Emissions). H!P is a certified B Corp and a member of 1% for the Planet, donating at least 1% of its …

more

Organisations and brands:

8Foods keto hot cross buns

© 8Foods
Sweets & Snacks

8Foods Launches Almond-Based Vegan & Keto Hot Cross Buns in the UK

British brand 8Foods has launched vegan-friendly and keto hot cross buns. Hot cross buns are spiced sweet bread rolls containing dried fruit and marked with a cross, traditionally eaten over the Easter period in the UK and some commonwealth countries. 8Foods’ almond-based keto buns contain six grams of carbohydrates each, compared to the usual 40 grams for traditional hot cross buns. They are free of refined sugar, dairy, gluten, grains, and yeast. Other vegan and keto foods offered by 8Foods include bread rolls, bagels, energy bites, and raw brownies. The products are all handmade in small batches in the brand’s London kitchens, and some are available at retailers such as Whole Foods, Selfridges, and Planet Organic. Vegan Easter foods Several companies have launched plant-based versions …

more

Organisations and brands:

No lamb roasting joint

© Aldi
Meat- and Fish Alternatives

Aldi UK Relaunches Plant-Based Lamb Roasting Joint in Time For Easter

Aldi UK is relaunching its plant-based No Lamb Roasting Joint first made available a year ago, for Easter 2023. The mushroom-based joint is filled with rosemary and onion stuffing and finished with a pea, rosemary, and panko crumb. It comes with mint and red onion gravy, and is said to be ideally suited to an Easter Sunday roast dinner. When it was first launched last year, the lamb alternative was described by customers as “gloriously flavoured” and “absolutely delicious”. The product will be available from April 4, retailing at £4.49. Consistent expansion Aldi has significantly expanded its vegan range over the past year, launching a selection of Christmas options such as roasts and canapés. For Veganuary 2023, the discount retailer introduced a huge range of …

more

Organisations and brands:

Easter Colomba Cake

© Seggiano
Sweets & Snacks

Seggiano Launches Its First Ever Vegan Easter Colomba Cake

Ethical artisan Italian food brand Seggiano is now offering a vegan Easter Colomba cake for the first time ever. Made in the shape of a dove, the traditional cake is leavened overnight with yeast and left to rise twice more. It contains ingredients such as cocoa butter, candied orange peel, natural vanilla, linseed flour, and turmeric. Before being baked, it is topped with a crunchy hazelnut glaze containing whole almonds. The Colomba cake is made at a small family bakery near Lake Garda and is free of industrial emulsifiers, stabilizers, binders, and preservatives. It is said to represent the Easter themes of hope, peace, and renewal. The new product has been launched after Seggiano’s vegan panettone, introduced last Christmas, received an extremely positive response. “Lovingly …

more

Organisations and brands:

© NOMO
Sweets & Snacks

NOMO Wins Multiple Free From Food Awards for Vegan Easter Chocolates

NOMO, which claims to be the UK’s top vegan and free-from chocolate brand, has received multiple accolades at the Easter Free From Food Awards. The following three products won gold awards: Chocolate Orange Bunny — A brand-new option, described by the judges as, “A lovely plump bunny, visually very appealing. There is a good bite to the chocolate, and the filling has a lovely crunchy texture and orange flavour.”  Kids Egg & Lolly — Recently reimagined, this egg was said to be, “A great looking product that will appeal to children, and the chocolate egg doesn’t disappoint. A great and safe option for so many, with the welcome addition of a choc lolly and fun packaging.” Cookie Dough Egg & Bunny — This popular choice …

more

Organisations and brands:

chocolate desserts ProVeg NFH

Image: ProVeg International

Sweets & Snacks

Leverage Easter to Plant-Based Chocolate Sales

Depending on where you live, you’re probably starting to notice Easter treats creeping into shops and online stores. Give it another month or so, and chocolate eggs and bunnies will be everywhere, with these items being the most-purchased Easter treats by far.  A new infographic by ProVeg International explores burgeoning Easter chocolate sales alongside the growing demand for plant-based chocolate products. Throughout the infographic, ProVeg discusses how businesses can best capitalise on the opportunity for big plant-based chocolate sales at Easter. Focus on familiarity  A key reason for consumer hesitation when it comes to plant-based products is the perception that they won’t taste as good as animal-based products [1]. Thus, it is important for plant-based brands to produce products that successfully emulate the taste, texture, …

more

Organisations and brands:

oat milk creme egg

© Mummy Meegz
Sweets & Snacks

Mummy Meegz Launches “UK’s First Oat Milk Creme Egg”

UK vegan chocolate brand Mummy Meegz has launched what it claims is the country’s first oat milk creme egg. The product is a new version of the brand’s highly popular Chuckie Egg, the original version of which is made with dark chocolate. A limited number of the new oat milk creme eggs will be available to pre-order from Mummy Meegz’ website from March 24th, while stocks last. They will then launch at ASDA on Easter Monday, and will continue to be available year-round. The eggs are free of gluten and palm oil, and come wrapped in recyclable foil. Huge demand When the original Chuckie Egg launched in 2020, one was sold every 30 seconds at health food chain Holland & Barrett, forcing Mummy Meegz’ factory …

more

Organisations and brands:

Eat (plant-based) meat this Good Friday campaign

© Heura
Marketing & Media

Heura Campaign Tells Italians to “Eat (Plant-Based) Meat This Good Friday”

A new campaign by alt-meat brand Heura suggests that Italians should “Eat (plant-based) meat this Good Friday”. It comes as the brand launches at 300 Carrefour stores across the country. Catholics are expected to abstain from eating meat on Good Friday, which is the last day of Lent. But Heura‘s campaign points out that Italian consumers don’t need to miss out — they can eat plant-based meat instead. The message will be promoted on the side of trams passing through the centre of Milan. Heura in Italy While Heura has been available at some Italian retailers and restaurants for a while, including high-end meat restaurant Al Mercato, the brand’s launch into Carrefour marks the first time it will be available at a national retailer with …

more

Organisations and brands:

NOMO Easter Vegan Chocolate

© NOMO
Products & Launches

NOMO Makes Sure Easter Chocolate is for Everyone with Vegan and Free-From Range

NOMO, one of the UK’s biggest plant-based chocolate brands, is launching a new range of vegan Easter treats for 2022. Featuring its new hero product; Cookie Dough Bunny, NOMO’s new Easter lineup can be found on shelves at a range of UK supermarkets.  On a mission to ensure as many children and adults as possible can enjoy Easter and the taste of chocolate, NOMO is famed for its vegan and allergen-free products. The Cookie Dough Bunny is one of the highlights of NOMO’s new range, made with plant-based creamy chocolate and filled with cookie dough in the shape of the iconic Easter animal.   Another NOMO Easter addition comes in the form of its Cookie Dough Crunch Egg, which combines the brand’s original creamy choc with …

more

Organisations and brands:

Egg_Prodigy snacks

©Prodigy Snacks

Products & Launches

Prodigy Launches Plant-Based Caramel Salted Chocolate Egg in Time For Easter

Driving the natural snack revolution in the UK, vegan chocolate brand Prodigy introduces the Salted Caramel Chocolate Egg as part of its plastic negative chocolate range. Driving The Natural Snack Revolution Since 2019 Prodigy is known for its innovative ways of reducing the environmental impact of its chocolate products while improving their health benefits. Founded in 2019, the sustainable vegan chocolate pioneer’s newest creation is a Salted Caramel Chocolate Egg that contains less than half the sugar of a traditional filled egg. As with the rest of the company’s chocolate portfolio, the egg is also high in fibre and contains zero palm oil. Following its commitment to making the future of chocolate healthy and sustainable, Prodigy recently gained its B-Corp accreditation and now joins a …

more

Organisations and brands:

Baby lamb with flower crown

©[email protected]
Marketing & Media

Vegconomist Wishes a Safe & Healthy Vegan Easter to Our Readers Around the World

From tomorrow, Friday 10th April, your vegconomist staff will take a short break for Easter and will return to the newsdesk to publish the latest in global vegan business news at lunchtime (CET) Tuesday 14th. We would like to take this opportunity to wish our readers, based in over 160 countries, a safe and healthy vegan Easter holiday. We would also like to send our thoughts and respect to all of the vegan businesses which we have worked with, and those continuing to work hard in these unprecedented times, to advance the vegan movement and strive for the removal of animals from the global food industry. We must continue! We hope that you are able to stay well, and that you continue to support vegan …

more

Organisations and brands: