Aldi

Aldi launches vegan cheese

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Retail & E-Commerce

ALDI Announces it Has Almost Reached Goal of 1,000 Vegan Products

In March of this year, discount retailer ALDI stated its mission to expand its vegan range to 1,000 product varieties. “Our goal is to offer our customers 1,000 plant-based product varieties spread across the year in our standard, seasonal and promotional ranges by the end of 2024. To achieve this goal, we are focusing not only on reducing the small quantities of animal-based ingredients in our products, but also on consistently expanding our vegan range,” commented ALDI at the time. Today the company reveals it has taken a significant step towards this goal and already offers over 950 vegan-labeled product varieties, from vegan cosmetics to plant-based alternative products. Among others, under the ALDI own-brands “Mein Veggie Tag” and “GUT Bio”, the company offers a vast …

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No lamb roasting joint

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Meat- and Fish Alternatives

Aldi UK Relaunches Plant-Based Lamb Roasting Joint in Time For Easter

Aldi UK is relaunching its plant-based No Lamb Roasting Joint first made available a year ago, for Easter 2023. The mushroom-based joint is filled with rosemary and onion stuffing and finished with a pea, rosemary, and panko crumb. It comes with mint and red onion gravy, and is said to be ideally suited to an Easter Sunday roast dinner. When it was first launched last year, the lamb alternative was described by customers as “gloriously flavoured” and “absolutely delicious”. The product will be available from April 4, retailing at £4.49. Consistent expansion Aldi has significantly expanded its vegan range over the past year, launching a selection of Christmas options such as roasts and canapés. For Veganuary 2023, the discount retailer introduced a huge range of …

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Aldi Plant Menu range

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Products & Launches

Aldi UK Expands Plant Menu Range With Battered Sausages, Roasting Joints & More

As reported by Vegan Food & Living, Aldi UK has announced a major expansion of its Plant Menu range for Veganuary. The supermarket chain is now offering three new alt seafood products — No Fish Burgers, No Fish Cakes, and No Fish Scampi. Chicken lovers can enjoy the Battered No Chicken Nuggets and No Chicken Wings, and there are also two brand new duck alternatives on offer — Shredded No Duck and Hoisin No Duck Kit. In what is claimed to be a “supermarket first”, Aldi has also launched takeaway-style plant-based battered sausages. Additionally, customers can choose from Pulled No Pork, Vegan Steak, Organic Tofu, and Roasting Joints in the varieties No Beef and No Chicken. “Plenty of choice at great value” Last year, Aldi …

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Rob Brice Crave

Rob Brice © Crave
Interviews

Crave: “We Have Been the Fastest-Selling of All the Next Big Thing Winners”

This week on UK’s Channel 4 show Aldi’s Next Big Thing, Rob Brice, founder of vegan snack brand Crave, impressed the judges with his veganised versions of British crisp classics. The win secured Rob a retail listing as well as a place in the heart of UK audiences. Crave’s Pickled Onion Monster Feet and Smokey Flavoured Streakers are available on ALDI shelves as of this week. “It goes to show that vegan and free-from can be mainstream,” said Brice upon the win this week. We had to catch up with Rob to find out more! Tell us more about the story behind your vegan snack brand – what made you decide to veganise these British classics? We are all about FOMO (fear of missing out) …

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Rob Brice Crave

Rob Brice © Crave
Marketing & Media

UK Vegan Snack Brand Crave Wins Channel 4 TV Show & Aldi Listing 

Rob Brice, founder of snack producer Crave, is celebrating a victory today following his brand being named winner of the UK TV Show Aldi’s Next Big Thing, as broadcast last night. The Channel 4 show follows British food and beverage startups who are looking to become the next big thing and secure a listing at the increasingly popular retailer, in a Dragon’s Den / Shark Tank style judging panel format. “We almost didn’t enter, as we thought they were looking for artisan foods, and we didn’t think a vegan and free-from brand was what they were after but what the hell. They can only say no right? So, we entered online and thought nothing of it,” says Brice.  Crave was founded in 2020 with a …

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Aldi vegan Christmas range

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Products & Launches

Aldi UK Launches Vegan Christmas Range Including Roast & Cheese Selection

Aldi UK has revealed its vegan Christmas range for 2022, featuring the most popular products from previous years and a selection of new ones. Mains will include: No Turkey Roast — a soy-based joint with chestnut and cranberry stuffing, topped with plant-based bacon. No Beef Wellington — a soy mixture covered in creamy mushroom paste and encased in puff pastry. Nut Roast — Walnuts and roasted vegetables with cranberry sauce and plant-based Camembert. Vegan Festive Wreath — a dish consisting of butternut squash, pumpkin seeds, and chestnuts, topped with a cranberry glaze, orange slices, and rosemary. Sides and snacks The mains can be accompanied by Aldi’s No Pigs in Blankets, vegan stuffing balls, and plant-based gravy. The chain has also introduced a new range of …

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ProVeg NFH

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Meat- and Fish Alternatives

ProVeg: There’s No Stopping the Rise of Plant-Based Meat

Several recent reports have speculated that setbacks in the plant-based sector are a sign that the appetite for plant-based food has reached its peak. ProVeg International has recently published an article which explores the sources of this misleading reporting and looks at whether plant-based meat sales have dropped overall. Market data released by data technology company SPINS towards the end of 2021 suggested the plant-based meat market had fallen by 1.8% year-on-year in the four-week period ending 3 October 2021. The number has been cited by a host of articles proclaiming that this signifies the wider decline of the plant-based industry. Other reports have also cited a press release by Maple Leaf Foods, which highlights a decline in its plant-based sales. Although plant-based refrigerated meat …

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BettaF!sh Tu-NAH

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Products & Launches

BettaF!sh Launches TU-NAH Pizza in ALDI Switzerland 

German plant-based seafood brand BettaF!sh is to launch its vegan tuna pizza into ALDI Suisse supermarkets. Featuring plant-based mozzarella, the TU-NAH frozen pizza will be available across Switzerland from 6th June 2022.  BettaF!sh claims its Pizza TU-NAH is an authentic-tasting, affordable 100% plant-based, and soy-free offering made with convenience in mind. The alt tuna is sustainably produced with organic fava beans sourced from Europe and organic seaweed from Norway and Ireland. BettaF!sh was named as a finalist in the Best in Positive Impact category at the International V-Label Awards 2021. The BettaF!sh range of TU-NAH Sandwiches is already available at ALDI Suisse in the refrigerated section, while the German alt seafood brand has also rolled out into the Austrian retail market.    

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Vegan Favourites Wine Pack

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Beverages

Aldi UK Launches Vegan Favourites Wine Pack After Plant-Based Sales Soar by 500%

Discount supermarket Aldi has introduced a Vegan Favourites Wine Pack in the UK. The pack contains six premium animal-free wines, including reds, whites, and rosés. Aldi decided to launch the vegan wine selection after its sales of plant-based products soared by 500% during Veganuary. The supermarket introduced a huge new vegan range to coincide with the campaign, including plant-based cheese, bacon, sponge puddings, and ready meals. The Vegan Favourites Wine Pack is available online only, retailing at £59.44. The wines included are Specially Selected Swiss Fendant, Winemaster’s Lot Amarone, La Pergola Rosé, Muscadet Sèvre et Maine Sur Lie, Pays d’Herault Rosé, and Chilean País. Vegan wine in the UK Aldi is not the only UK supermarket to recently increase its range of animal-free wines — …

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aldi uk's plant-based sales soar

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Food & Beverage

Aldi UK’s Plant-Based Sales Rise by 500% in Veganuary

Aldi UK’s plant-based sales soared by 500% last month compared to January 2021, the supermarket has reported. The increase has been attributed to the growing number of people signing up for Veganuary. Aldi launched a huge range of new vegan products to coincide with this year’s campaign, including plant-based cheese, ice cream, bacon, ready meals, brownies, and more. The increased availability of plant-based products at the supermarket may be another factor contributing to the rise in sales. Taking on major brands With its extensive vegan product launches in the past few years, Aldi UK has been intentionally taking on major plant-based brands. The supermarket’s recently launched dairy-free cheese underprices other supermarkets and brands such as Sheese, while its Ultimate No Beef burgers are 60% cheaper …

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Aldi launches vegan cheese

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Products & Launches

Aldi Launches Vegan Cheese in the UK, Underpricing Major Brands

Discount retailer Aldi launches vegan cheese, targeting customers participating in Veganuary. Aldi UK has launched its first ever vegan cheese, sold under the chain’s Plant Menu brand. The 200g Mature Cheddar block is made from coconut oil and is free of gluten and soy. The cheese is also available grated in a 150g pack. Both products will retail at £1.39, significantly underpricing the vegan cheeses offered by supermarkets such as Tesco and Sainsbury’s and major brands like Violife. Aldi is not alone in launching vegan cheese for Veganuary — Babybel has also just unveiled its first dairy-free mini waxed cheeses in the UK, wrapped in a recyclable green jacket instead of the usual red. Plant-based at Aldi Aldi UK has previously launched plant-based products that …

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Tesco Mince Pies

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Market & Trends

UK: Where to Find the Best Vegan Mince Pies This Christmas

Christmas would not be Christmas without a mince pie. Historically, mince pies contained minced meat along with festive fruits and spices – hence the name – but the modern mince pie is thankfully meat-free. However, most mince pies on the supermarket shelves are still not vegan-friendly, often containing butter, milk, or egg.  Vegan mince pies first hit the mainstream in 2017, with UK supermarket Asda the first to launch its own brand plant-based version with dairy-free pastry. Over the following years, other major UK supermarket brands have released their own vegan versions of the Christmas treat.  According to research by Money.co.uk, Tesco Plant Chef Mince Pies are the best value from the big supermarkets, with each pie costing 21p each. Aldi Free From Mince Pies …

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aldi np beef burger

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Products & Launches

ALDI Brings New Ultimate No Beef Burger to UK Stores, Undercuts Beyond Meat by 60%  

After being named at PETA’s Vegan Food Award 2020 as the most vegan-friendly supermarket, ALDI has now launched its new Ultimate No Beef Burger into UK stores nationwide, as reported first by Vegan Food & Living.  Priced at £1.99, the patties are 60% cheaper than those of alt protein leader Beyond Meat, in keeping with ALDI’s budget supermarket strategy. The new pea-based burger comes as part of ALDI’s successful Plant Menu range, which includes vegan burgers, alt chicken, sausages, power bowls, and more.  Aldi continues to offer plant-based products at accessible price points across the globe. In the US, ALDI offers a wide range of products with the Good Housekeeping seal, including the recent addition of 34 Earth Grown products – the ALDI US plant-based …

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Earth Grown Burger Aldi

Earth Grown Burger © PRNewsfoto ALDI
Food & Beverage

ALDI USA’s Earth Grown Products Awarded the Good Housekeeping Seal

The list of ALDI-exclusive foods bearing the Good Housekeeping seal continues to grow, this time with the addition of 34 Earth Grown products. Customer favourites such as Vegan Macaroni & Cheese, Meatballs without Meat, Coconutmilk Strawberry Yogurt and Meatless Chicken Tenders are among the new products awarded by the Good Housekeeping Institute.

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David Yeung

Green Monday founder David Yeung, image supplied
Company News

Omnipork Partners with ALDI China, Launches 5 New Vegan Ready Meals in Shanghai

Following a line of successful developments from Omnipork, whose parent organisation Right Treat recently rebranded to Omnifoods when it launched the world’s first vegan SPAM product, the pioneers now announce another advancement for plantbased industry in Asia, with a partnership with discount retailer ALDI.

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PETA Vegan Food Award 2020

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Company News

ALDI is Awarded Most Vegan Friendly Supermarket by PETA, Says “Vegan Food Does Not Have to be Expensive”

Germany’s ALDI Nord and ALDI SÜD have been awarded in PETA’s Vegan Food Award 2020 as the most vegan-friendly supermarket. The judges took into account its range of products as well as its commitment to the vegan cause and the cooperation with Veganuary which took place in Germany for the first time this year.

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Marks & Spencer Pure

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Fashion, Design & Beauty

Beauty Industry Turns to Cruelty-Free as Three Major Players Release Vegan Product Lines

News this week from Marks and Spencer (UK) and Aldi (Ireland) who have both launched new skincare ranges to meet demand in the vegan market. And in the US, Revlons’ new Total Color is the brand’s first animal-free permanent hair color and uses cannabis oil instead as an enriching agent.

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