Because Animals

Cultivated cat food/ pet food in a dish

Cultivated cat food ©BioCraft Pet Nutrition
Company News

Because, Animals Rebrands to BioCraft Pet Nutrition to Bring Cultivated Meat to Pet Food Market

Biotech company Because, Animals announces it is re-branding to BioCraft Pet Nutrition to focus exclusively on bringing cultivated meat to the pet food market. As part of the change, the startup will shift to working directly with pet food manufacturers rather than developing its own branded products. The company has also appointed Dr. Theresa Rothenbücher, former chief science officer of Austria’s Revo Foods, as its new chief product officer.  According to BioCraft, its name change follows the decision to dedicate its resources to prioritize commercializing cultivated meat for pet food, including R&D, infrastructure, and collaborative relationships. In late 2022, the company discontinued its plant-based products sold under the Because Animals brand, divesting from related formulations and provisional patents, but retained all intellectual property relating to …

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Because, Animals

© Because, Animals
Company News

UPDATE: Statement Received Regarding Acquisition of Because, Animals

Yesterday 28th March, a press release was circulated and reported upon by vegconomist and other platforms regarding CULT  Food Science’s Letter of Intent (LOI) to acquire the consumer brands and formulations of Because, Animals Inc. A statement has been received today to correct and update the situation as follows. “Following a recent decision by pet food startup Because Animals Inc. to dedicate all resources to accelerate commercialization of its cultured meat technology, the company discontinued the sale of its nutritional yeast-based products in late 2022. Recently, the company agreed to sell these formulations and two provisional patents related to the discontinued products to its former co-founder, Joshua Errett,” reads the statement. Dr. Shannon Falconer, CEO of Because Animals, comments: “Cultured meat is what our customers and future …

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Because Animals Harmless Hunt

©Because Animals

Cultivated Meat

CULT Food Science Signs LOI to Acquire Cultivated Pet Food Brand Because, Animals

Updated situation: please refer to this article for further details. CULT Food Science (CSE: CULT), an investment platform focused on cellular agriculture, announces it has signed a binding Letter of Intent (LOI) to acquire the consumer brands and formulations of Because, Animals Inc., a cultivated and plant-based pet food company.  According to CULT, the acquisition will join its internally developed pet food brands to form the company’s new Pet Food Division. This Division aims to develop and commercialize cultivated pet food products in collaboration with its portfolio companies, and will position CULT for direct-to-consumer and national retail sales.  Through the transaction, CULT states it will acquire Because, Animal’s consumer brand assets, related patents, non-scientific intellectual property, and product formulations. Because, Animals’ original co-founder Joshua Errett, …

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alternative protein market company Upside Foods serves a cultivated chicken burger

© UPSIDE Foods
Business Wire

Global Cultured Meat Markets Report – By 2040, a Projected 60% of Meat will be Created from Cells Grown Within Bioreactors and Sold Across Grocery Stores and Restaurants Worldwide

DUBLIN–(BUSINESS WIRE)–The “The Global Market for Cultured Meat – Market Size, Trends, Competitors, and Forecasts (2022)” report has been added to ResearchAndMarkets.com’s offering. By 2040, a projected 60% of the meat will be created from cells grown within bioreactors and sold across grocery stores and restaurants worldwide. The rise of the cultured meat market will be supported by the sustainability of the process, as well as the industry’s ability to provide “tailor-made nutrition” through its meat and seafood products. Recent surveys indicate that nearly 50% of the consumers do not have any reservations about cultured meat. Over the next 10 to 20 years, the cultured meat market is projected to act as a major disruptor to the conventional meat market. The number of startups focused …

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Joshua Errett

Joshua Errett © Because, Animals
People

CULT Food Science Hires Because, Animals Co-Founder Joshua Errett

CULT Food Science has appointed Joshua Errett — co-founder of cultivated and plant-based pet food brand Because, Animals — as its new vice president of product development. CULT is an investment platform focused on cellular agriculture. The Canadian firm has an impressive and fast-growing portfolio featuring companies such as Umami Meat, Novel Foods, and Ohayo Valley. “I am excited to add Joshua as a member of the CULT team,” said Lejjy Gafour, chief executive officer of CULT. “He will be pivotal in the expansion of CULT’s operations, new product development, and other company efforts. His extensive experience in both cellular agriculture and as an experienced operator are expected to be vital in exploring new ways CULT can build value and be on the leading edge …

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Wild Earth Plant-Based Dog Food

©Walmart
Pet Food

Wild Earth’s Koji-Based, Meat-Free Dog Food Now Available at Walmart

Wild Earth, makers of sustainable plant-based dog food, announces the company’s superfood dry kibble will now be sold at Walmart, the world’s largest retailer. Wild Earth CEO Ryan Bethencourt broke the news on social media, and it appears the product is already listed on Walmart’s online shopping page. Made from ingredients like chickpeas, sweet potato, pumpkin, spinach and oats, Wild Earth’s kibble is formulated to provide a healthier, cruelty-free alternative to conventional pet food. Developed with a team of scientists and veterinarians, the brand says its foods, based on koji protein, provide digestive and allergy relief for dogs with food sensitivities, while promoting healthier skin and coats.  700% growth in two years Wild Earth first achieved major success through Shark Tank, where Mark Cuban closed an …

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Because Animals Harmless Hunt

©Because Animals

Cultivated, Cell-Cultured & Biotechnology

Because, Animals Unveils World’s First Cookies For Cats Made With Cultured Mouse Meat

Because, Animals, the only pet food company growing cultured meat for dogs and cats, has successfully completed the world’s first cultured meat product for pets. This achievement marks the world’s first CPG product made with cultured meat as well as the first cookie for cats that includes mouse meat – the species-appropriate, ancestral diet of the cat. The company closed its oversubscribed seed round this May, led by Orkla, marking its first investment in pet food and the first move for its Orkla Alternative Proteins (OAP) unit, which was recently established with the intention of becoming one of the leading competitors in the field of alternative proteins in Europe by 2030. Harmless Hunt™ Mouse Cookies for Cats with Cultured Meat made from cultured mouse, is …

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Future Food TP21

© Rethink Events Ltd
Fairs & Events

Meet the Current Crop of Alt Protein Talent at the Future Food-Tech Summit

Around 150 trailblazing alt protein companies will join the virtual audience at the Future Food-Tech Alternative Proteins summit on June 22-23. The summit aims to bring together food brands, retailers, ingredient manufacturers, tech providers, and investors for two days of online networking to accelerate the future of alt protein. “We’re delighted to showcase the most exciting emerging talent and fresh solutions within the alternative protein space” Here we list the exciting crop of talented alt protein early and mid-stage companies from around the globe featuring at the event, including numerous vegconomist favourites such as Umiami, NotCo, Next Meats, Planted, Zrou, and Because, Animals. Aqua Cultured Foods (USA)  Seafood fermentation specialist that has created the first whole-cut seafood alternative using its proprietary strain of fungi. Better …

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Shannon Falconer and Taylor Brooks

Because Animals CEO, Dr. Shannon Falconer, examines animal cells with tissue scientist, Taylor Brooks, in the startup's lab.
Pet Food

Cultured Meat Pet Food Startup Because Animals Wins Purina Prize

Pet food giant Purina has awarded Because Animals, a US-based pet food company making cultured meat for animals in order to avoid slaughter and suffering of other animals, as a winner of the Pet Care Innovation Prize. The prize is awarded to five startups each year working on innovative solutions to problems in the pet industry.

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Dr. Shannon Falconer, Because Animals

Dr. Shannon Falconer, Because Animals
Pet Food

Because Animals: “Cultured Meat Provides a Safer and More Nutritious Alternative to Pet Food”

While Because Animals founder Dr Shannon Falconer was a microbiologist at Stanford University, she met Joshua Errett  who was earning his MBA from Indiana University. Together the two wanted to find a solution to a problem facing both of them and many vegans today: how do we feed our pets without harming other animals or the environment?

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Because Animals Noochies

Image courtesy of Because Animals

Pet Food

Startup Making Pet Food Without Meat Launches Nutritional Yeast Dog Cookie

Because Animals Inc., a bioscience startup making pet food without animal meat with the use of cultured ingredients, officially announces the launch of its first dog cookie, Noochies. Because Animals’ first cultured product, a probiotic supplement, debuted in 2018. Its marquee product, a revolutionary line of cultured meat pet food products, will be released in 2021.

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Shannon Falconer and Taylor Brooks

Because Animals CEO, Dr. Shannon Falconer, examines animal cells with tissue scientist, Taylor Brooks, in the startup's lab.
Startups, Accelerators & Incubators

Cultured Meat Pet Food Startup “Because Animals” Closes Seed Round

Because Animals Inc., a bioscience startup making pet food without animal meat, officialy announce it has closed their seed round of funding with investment from KEEN Growth Capital, Draper Associates and SOSV.

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