nowadays

Nowadays Nuggets

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Meat- and Fish Alternatives

Nowadays Ceases Operations After Struggling to Raise Venture Funding

Nowadays, a San Francisco-based alt chicken brand best known for its clean-label plant-based nuggets, has ceased operations. The brand, backed by meat packer Standard Meat Company, was founded by Max Elder and Dominik Grabinski. Grabinski previously worked for DSM as well as poultry giant Cargill, while Elder was advisor to Nestlé, General Mills and the Bill & Melinda Gates Foundation’s Nutrition Program. Co-founder and CEO Max Elder told AgFunderNews that the products were performing well, with high repeat purchase rates. However, he explained that Nowadays has struggled to raise funding in the current climate, and does not have the economies of scale required to profitably distribute frozen foods. “The economics only work if you have the capital to really push a multi-year brand building and …

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Plant-based chicken cutlets

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Products & Launches

Nowadays to Launch Whole Cuts and Tenders Created by Ex Wendy’s & Popeyes’ Developer

Nowadays, a San Francisco plant-based meat brand focused on making junk food healthy, announces the launch of its new whole-cut cutlets and tenders in the US market will take place in early 2023. The cutlets and tenders were created by the company’s recently hired Director of Product Development Chris Johnson, who was a former product developer at Wendy’s and Popeyes. Known for its “good for you chicken nuggets,” the company will expand its healthy offering of simple ingredients and high nutritional profile products that bring together “the fried chicken taste and the crispy on the outside and juicy on the inside,” as described by the brand. Nowadays is expanding its offerings in response to consumer demand for clean-label, healthy everyday meals. Cutlets and tenders respond …

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Nowadays Chicken nuggets

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Retail & E-Commerce

Nowadays’ Clean-Label Nuggets Make Retail Debut at Whole Foods Market

Nowadays, a health-focused plant-based meat brand, announces its best-selling nuggets are now available in retail for the first time. Whole Foods stores in the US Southern Pacific region will now carry the brand, with more retailers and locations being added later this year.  “Unparalleled nutrition” According to Nowadays, its “wholesome” simple-ingredient nuggets are the most nutritious on the market, compared to both plant-based and conventional brands. Made with seven ingredients, including non-GMO yellow pea protein, Nowadays nuggets contain 120 calories, 13 grams of protein, 250 mg and no saturated fat per serving.  The nuggets feature a crispy outer coating with classic fried chicken flavor, and can be quickly prepared as a snack, simple meal or healthier comfort food option. Each 16 oz Nowadays pack currently …

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Nowadays chicken nuggets

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Investments & Finance

US Meat Packer Backs Plant-Based Chicken Brand Nowadays in $7M Seed Round

Nowadays, announces it has closed a $7 million oversubscribed seed round which represents one of the highest seed-stage valuations in the category and featured Standard Meat Company, a US meat packer operating in Texas since 1935. This brings the total raise close to $10M. The San Francisco based company launched what it claimed to be the healthiest nugget on the market – containing just seven ingredients according to the company – last May, with founders Max Elder and Dominik Grabinski stating their mission to shake up the processed junk food meat category. Grabinski previously worked for Cargill and DSM, and Elder was advisor to Nestlé, General Mills and the Bill & Melinda Gates Foundation’s Nutrition Program. Nowadays states the seed funding will support commercialization as …

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Nowadays nugget box

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Food & Beverage

Nowadays Launches Nationwide Shipping for Its Popular Healthy Chicken Nuggets

Nowadays, a San Francisco plant-based startup, announced it is now shipping its clean-label nuggets nationwide. Founded in 2020 by Dominic Grabinski and Max Elder, Nowadays gained a passionate fan base during its initial launch in California.  Nowadays describes itself as a “health-focused plant-based meat company”, and says its proprietary technology allows it to produce fibrous, juicy cuts of chicken using only seven ingredients with no binders or thickeners.  The company says it aims to “take the junk out of junk food” by creating products that meet consumer expectations for better health and nutrition. Its chicken nuggets are notable in the industry for containing significantly less sodium, calories and saturated fat than other leading brands, both plant and animal-based. Plant-based chicken nuggets have exploded in the …

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Nowadays Chicken nuggets

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Investments & Finance

A Former Cargill Director & An Ex-Advisor to Nestlé and Bill Gates Raise $2M for “World’s Healthiest” Nuggets

After raising $2 million in its pre-seed funding round, newly launched California brand Nowadays has launched what it claims is “the healthiest nugget on the market” which reportedly contains just seven ingredients. Founders Max Elder and Dominik Grabinski state that Nowadays was launched to shake up the processed junk food meat category. “We’re taking the junk out of junk food by reinventing classic favorites with only a few simple, animal-free ingredients” Elder and Grabinkski say that together they have a combination of three and a half decades of experience in the food industry. Dominik spent the majority of his career working for major ingredient companies including Cargill and DSM, while Max has advised groups such as Nestlé, General Mills and the Bill & Melinda Gates …

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