Austin

MALK Organics CEO Jason Bronstad

Courtesy of MALK Organics
Interviews

MALK Organics: “Our Mission is to Offer the Cleanest, Healthiest Plant-Based Milk Options Available”

Challenger brand MALK Organics was founded in 2015 in vibrant Austin, Texas, and since then has carved a niche for itself in the area of clean-label plant milks, earning a strong reputation, loyal following, and not least, the accolade of the fastest-growing plant-based milk in the USA.* In the past twelve months, MALK reports that it has “remained the #1 fastest-growing plant-based milk across all markets and has more than doubled distribution” of its ultra-clean nut milks and creamers, free from artificial additives, preservatives, and carrageenan. We were excited to catch up with CEO Jason Bronstad to understand the secret to MALK’s success and find out how the company will invest the $7M raised in its recent Series B2 round. Tell us about MALK Organics’ …

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MALK launches cleaner creamers

© MALK Organics
Milk- and Dairy Alternatives

MALK Organics, the “Fastest-Growing” Plant Milk Brand, Launches ‘Cleaner Creamers’ on Back of Recent Funding Round

Austin, Texas-based MALK Organics, founded in 2015, has expanded its product portfolio with three plant-based creamers — Vanilla Almond, Caramel Almond, and Lightly Sweetened Oat — following its latest funding round completed this March. According to a press release, MALK has “remained the #1 fastest-growing plant-based milk across all markets and has more than doubled its distribution” in the past year. This claim is seemingly supported by various publications and market intelligence reports stating the company has “grown faster than the industry average”, a market report listing the brand as a leading player in the market, and a Forbes piece describing its revenue growth last year. We have reached out to MALK to discuss further. The interest in MALK’s products, certified organic and containing 3-5 …

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Texas Passes SB 664 Meat Labeling Law

Credit: Photo by Ruben Reyes
Politics & Law

Texas Passes State Bill to Stop “Deceptive Labeling” of Alt Protein Products

Texas – America’s largest cattle-producing state – has passed State Bill 664, which will require meat alternatives to be labeled with qualifying terms such as “analogue, meatless, plant-based, made from plants” or “cell-cultured”, “lab-grown”, or similar language. According to the bill’s authors and proponents, SB 664 aims to prevent plant-based and cultivated meat companies from making misleading claims about their products and deceiving consumers.  On May 2, the bill passed the Texas state legislature and has been sent to Governor Greg Abbot for his signature.  According to the Texas Farm Bureau, which supported the measure, the bill defines meat as “any edible portion of a livestock carcass that does not contain lab-grown, cell cultured, insect or plant-based food products.” The definition of livestock is limited …

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GoodPop___Fudge_n_Caramel_Crunch

©GoodPop
Sweets & Snacks

GoodPop Launches Fudgy Oatmilk-Based Dessert Bars in Four Nostalgic Flavors

GoodPop, the Austin Texas-based producer of frozen treats, launches its first line of fudgy oatmilk-based frozen dessert bars in four flavors. The bars are non-dairy and gluten-free, Non-GMO Project Verified, contain 130 calories or less and are made with organic and fair-trade ingredients. The brand was conceived in 2009 by University of Texas student Daniel Goetz, initially launching natural frozen fruit bars into farmers markets, and now seeing success throughout natural and specialty retailers in 40+ states across the United States. GoodPop produces better-for-you frozen treats made without artificial colors, flavors and preservatives, is a certified B Corp and states it is the best-performing better-for-you novelty brand. The new dairy-free line debuts with four flavors: Fudge n’ Vanilla Crunch: A creamy oatmilk bar offering a …

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Vitacoco X Alfred

© Vita Coco
Beverages

Vita Coco Barista MLK Launches Exclusively With Alfred Coffee in LA, SF & Austin

The Vita Coco Company, Inc. (NASDAQ: COCO), a leading provider of healthy beverages and well-known for its popular coconut water product, has launched Vita Coco Barista MLK, exclusively with the LA-based Alfred Coffee chain. The uber-trendy Alfred Coffee also offers the PBBS, a Plant-Based Breakfast Sandwich featuring Impossible Sausage, folded JUST Egg and Violife Cheddar on a vegan potato bun. The new Vita Coco barista mlk product is made from a blend of coconut water and coconut cream, is gluten-free, dairy-free, soy-free, and non-GM. As part of the partnership, all Alfred Coffee locations across Los Angeles, San Francisco and Austin will offer Vita Coco Barista MLK on its menus, and customers can add it to their beverages at no extra charge.   New Coconut Date …

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Vegan Hard Boiled Eggs

©Crafty Counter
Products & Launches

Crafty Counter Launches Plant-Based Hard Boiled WunderEggs at US Whole Foods Nationwide

Plant-based innovator Crafty Counter announces its egg-free Hard Boiled WunderEggs are launching into US Whole Foods Markets nationwide. Available in ready-to-eat packs of six, the company claims its products are the first plant-based boiled eggs to be made in the US.  Featuring simple, “closer to Earth” ingredients, WunderEggs are said to look, feel and taste just like chicken eggs while offering a wholesome and nutritious egg alternative. Made with cashews, almonds and coconuts, the nut-based eggs are also free of seven of the top eight allergens. As vegconomist reported in 2021, WunderEggs have a realistic “white” and a “yolk” and include other ingredients like probiotics, coconut milk, agar-agar, nutritional yeast, turmeric extract, and black salt.  Plant-based pivot According to Crafty Counter, 2023 marks the company’s …

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almond drinks by MALK Organics

© MALK Organics
Retail & E-Commerce

Clean Label MALK Organics Announces New Chocolate Oat & Retail Expansion

Founded in 2015, the on-trend brand MALK Organics claims it prides itself on “leading the charge for cleaner products in the plant-based milk category”. This week the Austin Texas producer announces the launch of its new Chocolate Oat variety as well as significant distribution expansion. Known for its clean label, cold-pressed almond and oat milks containing only 3-5 simple ingredients with no glyphosates, gums, fillers, or oils, MALK’s existing products include Unsweetened Almond, Vanilla Almond, Original Oat, and Vanilla Oat. MALK tapped into the burgeoning nut milk trend in its early days and its portfolio has been available in Kroger, Whole Foods and HEB since 2018. A year later the Texan team launched a MALK Creamer line exclusively into Whole Foods Markets, created with gluten-free organic …

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NadaMoo! mint chip in bowl

©NadaMoo!
Investments & Finance

$10M For NadaMoo!, the Texan Pioneer of Dairy-Free Ice Cream

NadaMoo! announces it has secured almost $10 million in a Series B round. The Austin, Texas-based pioneer of dairy-free ice cream plans to continue expansion of distribution, focusing on increased marketing and product development.  Founded in 2005, the founders began making small batches of coconut-milk ice cream for friends and family and initially launched in Whole Foods Market. After expanding nationally with Whole Foods as a retail partner, the brand completed a $4 million Series A financing round in 2017. Today the company produces over 20 flavors and has availability across the US and operates a flagship Scoop Shop in Austin. NadaMoo! uses 100% sustainably sourced sugarcane packaging as launched on its 15th anniversary last year. Additionally, all ingredients are NonGMO Project verified, processed without …

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Fieldcraft logo

© Fieldcraft, Inc.

Company News

Fieldcraft Launches Clean Label Search Feature to Simplify Ingredient Discovery

Based on demand from buyers and suppliers, Fieldcraft deployed a solutions tagging feature to enhance its search engine and sourcing platform for plant-based ingredients. The Austin-based startup is harnessing data so buyers can simplify discovery, make direct connections with suppliers and better leverage plant-based ingredients and solutions for food and beverage.

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