Are vegans more ethical than those defining as plant-based? And why do vegans sometimes have a go at people describing themselves as plant-based? This is something that comes up often at Stem & Glory, most recently because our new tagline is ‘Gloriously Plant-based. I get asked quite frequently, does this mean I have abandoned veganism?
Seven Actionable Insights for Plant-Based Businesses
ProVeg has recently written a report that rounds up seven of the New Food Hub’s most important lessons for businesses and brands. These insights uncover what consumers want when it comes to plant-based products and how best to target your audience, and ultimately, how to increase your sales and market share. One key takeaway that stands out stems from the question: should you use the word ‘vegan’ on your front-of-packaging? It’s an interesting question, and, depending on how it’s answered, holds the potential to both isolate and attract different consumers. Word choice is vital when designing packaging for plant-based products – types of restrictive language can be off-putting to some people, whilst certain terminology can encourage purchasers. So, what’s the answer? ProVeg recommends opting for …
