ProVeg NFH

Image courtesy Proveg International

Food & Beverage

Seven Actionable Insights for Plant-Based Businesses

ProVeg has recently written a report that rounds up seven of the New Food Hub’s most important lessons for businesses and brands. These insights uncover what consumers want when it comes to plant-based products and how best to target your audience, and ultimately, how to increase your sales and market share. One key takeaway that stands out stems from the question: should you use the word ‘vegan’ on your front-of-packaging?  It’s an interesting question, and, depending on how it’s answered, holds the potential to both isolate and attract different consumers.  Word choice is vital when designing packaging for plant-based products – types of restrictive language can be off-putting to some people, whilst certain terminology can encourage purchasers. So, what’s the answer? ProVeg recommends opting for …


Stem + Glory

© Stem + Glory


Louise Palmer-Masterton of Stem & Glory: Vegan or Plant-Based – What’s the Difference and Does it Matter?

Are vegans more ethical than those defining as plant-based? And why do vegans sometimes have a go at people describing themselves as plant-based? This is something that comes up often at Stem & Glory, most recently because our new tagline is ‘Gloriously Plant-based. I get asked quite frequently, does this mean I have abandoned veganism?


tyson nuggets

© Tyson Foods, Inc.


Vegan or Plant-Based? Beyond, Impossible, Tyson et al

Several readers have commented on the distinction between the terms “vegan” and “plant-based” in what is a hot topic and one that continues throughout the vegan community. This subject is one that invites more and more debate as we see an increasing number of multinational corporations moving into the meat alternative market, especially from the animal meat industry.