Products & Launches

Oh So Wholesome

© Oh So Wholesome

Oh So Wholesome Gains Major Tesco Listing for “Veg’chop” Made From Pulses, Seeds and Veg

New brand Oh So Wholesome has announced that its unique plant-based product, Veg’chop, has gained a listing at 649 Tesco stores UK-wide. Veg’chop is made from pulses, seeds, and vegetables, including lentils, quinoa, sweet potato, and chia seeds. It is described as having a “savoury, seasoned and slightly nutty flavour”, and is reportedly high in protein and fibre. Co-founder Jason Gibb decided to develop the product after struggling to find a plant-based ingredient that wasn’t a processed meat alternative. Veg’chop can be cut up and used in a variety of dishes, including fajitas, curries, pasta, salads, and wraps. “We’re delighted to secure such a big listing for our first launch,” said Gibb. “I think that speaks to the growing appetite for minimally processed foods that …

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Happiee lion's mane mushroom chunks

© Happiee

Happiee Launches “UK’s First” Easy-Cook Lion’s Mane Mushroom Chunks

Plant-based brand Happiee, best known for its seafood alternatives, has expanded its range with the launch of easy-cook lion’s mane mushroom chunks. Claimed to be the first products of their kind in the UK, the chunks are available in two flavours — Original and Teriyaki. They are aimed at the growing number of consumers searching for less processed alternatives to meat. Lion’s mane mushrooms can be difficult to prepare due to their natural bitterness, but Happiee’s products are pre-prepared and marinated, meaning they can be cooked within minutes. The chunks reportedly contain 4.1g of protein and 2.8g of fibre per 100g, and are low in sugar. The new launch marks Happiee’s first entry into the functional foods market and draws on the brand’s Asian roots; …

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THIS superfood

© THIS

THIS Shifts from Meat Alternatives to Superfoods in New Product Line

Plant-based food company THIS™ is launching its new Super Superfood product line in UK supermarkets, marking a shift from its previous focus on meat alternatives to whole-food protein products. The range includes the Super Block and Marinated Pieces, which will be available from April 28 in Tesco and Ocado, followed by Waitrose and Sainsbury’s in the coming weeks. The products are priced at £3.95 each. The Super Block is a high-protein, plant-based block made from fava bean protein, seeds, and vegetables. Each 250g block contains 18g of protein per 100g, along with a source of iron, Omega-3, and fiber. Shiitake mushrooms contribute to its firm texture and natural umami flavor. The Marinated Pieces, weighing 180g, feature the same core ingredients and are infused with a …

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Heura chicken-style fine herbs burger

© Heura

Heura Launches Chicken-Style Fine Herbs Burger With “Unprecedented Juiciness”

Spanish plant-based meat brand Heura has announced the launch of a new chicken-style innovation, the Fine Herbs Burger. The product is said to have the same amount of protein as a conventional chicken burger, but contains fiber and healthy fats to provide “unprecedented juiciness”. It is designed to replicate the sensory experience of white meat, with no cholesterol or trans fats and low levels of sodium and saturated fat. The chicken-style burger aims to cater to the tastes of Spanish consumers, many of whom have a preference for white meat as a protein source. There are already some signs that acceptance of plant-based products is growing in the country; recent research by Heura reportedly found that 40% of Spaniards identify legumes and their derivatives — …

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YOSOY matcha avena

© YOSOY

YOSOY Taps Matcha Trend with Barista Oat Drink Collaboration with Matcha & CO

Spanish plant-based beverage brand YOSOY, has partnered with Matcha & CO, to introduce a new ready-to-drink oat matcha beverage. The product, called “YOSOY Barista Matcha Avena,” is the first of several new offerings planned by YOSOY this year and is designed to cater to the rising demand for matcha in Europe. The new drink will be available in select supermarkets, including Carrefour, El Corte Inglés, and Ahorramas, with a retail price of €2.49 per unit. The drink combines organic matcha sourced from Uji, Kyoto (Japan) with YOSOY’s barista oat drink, offering a creamy, smooth texture without added sugars, additives, or gluten. Marketed as an easy-to-consume option for those looking for a quick matcha latte, the product is available in a 1-liter format, ideal for both …

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JELL-O

© The Kraft Heinz Company

Kraft Heinz Debuts JELL-O Oat Milk Chocolate Pudding, Its First Plant-Based Dessert Offering

Kraft Heinz has introduced its first plant-based dessert, JELL-O Oat Milk Chocolate Pudding, marking the brand’s entry into the plant-based food sector. This new product, which is lactose-free, vegan, and made with oat milk, is now available in 4-packs at retailers across the US. The pudding, which mimics the same creamy texture and rich chocolate flavor JELL-O is known for, is crafted to meet the growing demand for dairy-free alternatives. Oat milk was chosen as the base due to its creamy consistency and mild flavor. The chocolate variety pays homage to the original flavor introduced by JELL-O in the 1930s. The company states that, given pudding’s popularity in American households and the growing prevalence of milk allergies among both children and adults, the new product …

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Miyoko’s Creamery

© Miyoko’s Creamery

Miyoko’s Creamery Builds Out Spreadable Cheese Range With Jalapeño Launch

Miyoko’s Creamery has expanded its range of dairy-free products with the launch of a new Jalapeño Plant Milk Cheese Spread. The product combines organic cultured cashew milk with jalapeño peppers and is made using traditional creamery techniques. The spread joins the company’s existing portfolio of plant-based cheese spreads, which includes Classic Chive, Roadhouse Cheddar, and Sundried Tomato, which were launched in 2023. Each variety is formulated with a short list of ingredients intended to offer a dairy-free alternative that replicates the texture and flavor of conventional cheese spreads. The Jalapeño variant is currently being sold in Nugget Market locations, with broader retail distribution anticipated during the summer. The suggested retail price is $6.99 for an 8-ounce tub. According to the company, the spread is designed …

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Vinker Foods

© Vinker Foods

Vinker Brings Its Plant-Based Korean Crispy Chick’n to US for First Time

Vinker, a plant-based food company based in Vancouver, Canada, is introducing its flagship product, Korean Crispy Chick’n, to the US market. The launch, which takes place at Pop Up Grocer in Manhattan, New York, marks the brand’s first foray into the United States. Vinker’s Korean Crispy Chick’n is a plant-based version of a popular Korean fried chicken dish. The product features bite-sized pieces made from soy protein, water, and soy oil, coated in a crispy batter and coated in a sweet-and-spicy sauce that mirrors traditional Korean flavors. Success in Canada Since its debut in Vancouver in April 2024, the product has garnered positive responses from Canadian consumers. Vinker has partnered with local restaurants, including Hankki, a Korean street food franchise, and Pokerrito, a poke bowl …

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Smoky tempeh block

© Tiba Tempeh

Tiba Tempeh Launches Smoky Tempeh Block, Gains Waitrose Listing

UK brand Tiba Tempeh has announced the launch of a new product, Smoky Tempeh Block. Infused with a smoky marinade, the tempeh can be used to add flavour to a variety of dishes, including stir-fries, pastas, and sandwiches. Tiba Tempeh also reports that it has secured a listing at supermarket chain Waitrose for three of its products — Original Block, Sweet Chilli Pieces, and the new Smoky Block. The products will initially launch at over 200 stores under Waitrose’s BrandsNew innovation platform, which identifies and nurtures exciting new FMCG brands. “We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block,” said Alexandra Longton, co-founder of Tiba Tempeh. “We’ve crafted the tastiest protein-packed tempeh, which we know consumers …

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Better Nature

Image: Christopher Kong on LinkedIn

Tempeh Brand Better Nature Launches at Hundreds of REWE Stores Across Germany

UK tempeh brand Better Nature has announced that its Organic and Smoky tempeh products have launched into 200 REWE stores across central Germany. The news comes just weeks after the tempeh gained a listing at 400 REWE Sudwest stores in the country. In total, Better Nature products are now available at around 1,300 REWE stores in Germany, following a previous launch last year. On LinkedIn, co-founder and co-CEO Elin Roberts reported that so far this year, Better Nature’s German sales are double what was forecast. This success has been made possible through a partnership with distributor Uplegger Foods, which has reportedly helped Better Nature gain a 30% share of the German tempeh market. “I won’t lie, Germany was a bit of a slog when we …

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jerky

© CellX

CellX Expands into US Market with GRAS-Cleared Morel Mycelium and New Jerky Brand

CellX, a biotechnology company operating in both cultivated meat and mycelium-based protein development, has received self-affirmed Generally Recognized as Safe (GRAS) status for its morel mushroom mycelium ingredient under US FDA regulations. The determination was made by an independent panel of scientific experts following an evaluation of safety data and nutritional composition. The company, which began developing mycelium-based ingredients in 2022, has introduced morel mushroom mycelium as a high-protein alternative protein source. Produced via biomass fermentation, the ingredient contains approximately 50% protein and 25% fiber, along with B vitamins, iron, and zinc. CellX’s proprietary morel strain was developed in partnership with a university and isolated from a wild sample collected in Shangri-La, China. CellX founder and CEO Ziliang Yang stated, “After four years of R&D, …

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CSM Ingredients egg reduction solution

© CSM Ingredients

CSM Ingredients Addresses Egg Supply Chain Issues With Advanced Egg Reduction Solution

Global ingredient-tech company CSM Ingredients group has announced the launch of Egg ‘n Easy Plus, an advanced egg reduction solution designed for cakes, muffins, and brioches. The ingredient is said to build on the success of the company’s Egg ’n Easy line, offering a new formulation with greater flexibility and cost-efficiency. It could help to address the supply chain issues increasingly facing the egg industry, as avian flu outbreaks reduce availability and drive up prices. Egg ‘n Easy Plus is a fully customizable plant-based powder solution that can replace up to 100% of whole eggs in brioche recipes, which typically contain 5% to 15% egg. Switching from free-range eggs to Egg ‘n Easy Plus can reportedly lower egg-related costs by up to 55% while preserving …

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SWAP Food chicken

© SWAP Food

Heura and SWAP Launch Plant-Based Chicken Fillet Across 2,000 European Supermarkets

Heura and SWAP have jointly launched a plant-based fillet across major supermarkets in France, Spain, and Portugal. The product, named “Suprême,” is now available in more than 2,000 retail outlets, including Carrefour, Leclerc, Monoprix, Intermarché, and Super U. The rollout will continue through June 2025. The product is a result of a collaboration between Barcelona-based Heura and French food tech company SWAP, previously known as Umiami. The Suprême is manufactured in France and developed to replicate the taste and texture of chicken breast using only plant-based ingredients. It contains seven ingredients and provides 20 grams of protein per serving, earning a Nutri-Score A. This marks SWAP’s first entry into the mass retail market. “This partnership with Heura marks a key milestone for SWAP: our entry …

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Carrefour partners with Vida Veg

© Carrefour

Carrefour Brazil Announces Strategic Partnership With Plant-Based Brand Vida Veg

Carrefour Brazil has announced it will be expanding access to plant-based food through a partnership with Vida Veg, a leading Brazilian vegan food brand. As part of the collaboration, Carrefour will add three of Vida Veg’s cashew-based products to its range — mozzarella cheese, traditional cream cheese, and cream cheese with fine herbs. The products will be sold under Carrefour’s own brand, making Vida Veg the retailer’s first supplier of plant-based products for its private label range. Carrefour will be able to offer the dairy alternatives at a relatively affordable price point, making them accessible to more consumers. The idea for the collaboration arose when Vida Veg founder Álvaro Gazolla visited Carrefour in Spain and noticed the chain’s plant-based range. The news comes as Carrefour …

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© Revo Foods

Revo Foods Launches Black Cod Alternative Made With Fungi Protein & 3D Extrusion Technology

Austrian food tech company Revo Foods has announced the launch of EL BLANCO, an alternative to black cod made from mycoprotein (fermented fungi protein) and microalgae oils. The product is made using a new 3D extrusion technology, which gives a layered texture and the appearance of a scaled fish filet. Using computer-guided models, the technology is able to transform unstructured proteins such as mycoprotein into products with aligned, heterogeneous fibers. Integrating fat into the protein matrix provides the flaky texture typical of black cod, while microalgae oil makes the product rich in omega-3 fatty acids. Mycoprotein provides a complete amino acid profile, high bioavailability, and a rich source of fiber, while being low in carbohydrates and saturated fat. The ingredient does not need high-temperature processing, …

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Lunar Fox Food Co

© Lunar Fox Food Co.

CV Sciences Expands Plant-Based Portfolio with Launch of Lunar Fox Food Co.

CV Sciences, Inc. has launched a new plant-based food line under the brand name Lunar Fox Food Co. The product range offers a variety of plant-based, gluten-free alternatives designed to appeal to health-conscious consumers. The Lunar Fox line includes several products such as CHEDDRLY MAC!, a vegan mac and cheese, WHISKED!, a plant-based egg substitute, and MANGIA!, a meatless alternative to beef inspired by Italian cuisine. Joseph Dowling, CEO of CV Sciences, commented on the launch, noting the increasing popularity of vegan products and the projected growth of the global vegan food market, which is expected to expand fivefold by 2030. “We continue to develop new and innovative products to meet the demand and improve the health and well-being of consumers,” said Dowling. Appealing to …

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Califia Farms

© Califia Farms

Califia Farms Rolls Out New Coconut Cream-Based Beverages with Reduced Sugar Content

Califia Farms has launched a new line of coconut-based juice beverages featuring reduced sugar content. The new product range, branded as Creamy Refreshers, consists of four fruit and coconut cream blends and is now available at major US retailers including Albertsons, Target, and Kroger. The beverage line includes the following flavors: Strawberry Creme, Key Lime Colada, Piña Colada, and Orange Creme. Each contains between 8 and 10 grams of sugar per serving—approximately 60% less than comparable leading fruit juice beverages, according to the company. All varieties are free from soy and gluten. The products were initially introduced to the trade at Expo West and are sold at a suggested retail price of $5.99. Califia also plans to feature the new line at an upcoming promotional …

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Savor butter

© Savor

Savor Introduces Animal- and Plant-Free Butter, Produced from Captured Carbon

Savor, a US-based food technology startup, has commercially launched a new butter product that contains no animal or plant inputs. The product is made using a proprietary fermentation-based process that converts captured carbon dioxide (CO₂), green hydrogen (GH₂), and methane (CH₄) into structured fats, without relying on conventional agriculture. The butter alternative will initially be available through selected foodservice partners, including restaurants and bakeries such as SingleThread, ONE65, and Jane the Bakery. These venues were part of a quiet pilot rollout that has taken place over the past year, during which chefs and culinary professionals tested and evaluated the product in commercial kitchens. The launch coincides with the company’s third anniversary and follows the opening of its first 25,000-square-foot pilot production site in Batavia, Illinois. …

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Impossible beef sliders

© Impossible Foods

Impossible Foods Launches New Beef Sliders in Walmart Stores Nationwide

Impossible Foods has introduced a new product to its portfolio with the launch of Impossible Beef Sliders. These mini-sized plant-based burgers offer the same flavor profile and texture that consumers associate with the brand’s flagship Impossible Burger, but in a more convenient, bite-sized format. A healthier, bite-sized option Each slider contains 0mg of cholesterol, 19 grams of complete, high-quality protein per serving, and 33% less saturated fat than traditional animal beef. They are designed to be easy to cook, whether on a skillet or a grill, making them suitable for quick weeknight dinners or larger gatherings. This convenience aligns with the company’s strategy to offer plant-based products that cater to the growing demand for fast and simple meal solutions. This product launch follows the company’s …

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MALK Organics unsweetned soy

© MALK Organics

MALK Organics Launches Two New Unsweetened Plant-Based Milk Options

MALK Organics has launched two new unsweetened plant-based milk options—Unsweetened Organic Coconut and Unsweetened Organic Soy—in response to growing consumer demand for simpler, lower-sugar alternatives. The new products are part of the company’s ongoing commitment to offering clean-label beverages made with minimal ingredients, catering to those seeking healthier, more transparent choices. In an interview with vegconomist, Jason Bronstad, CEO of MALK Organics, explained how consumer interest drives the company’s product innovation: “Our product development focuses on being innovative, healthy, and sustainable. We listen to what our consumers want and need and keep up with market trends to continue improving and innovating with the highest quality plant-based milk options.” Simple, unsweetened options The Unsweetened Organic Coconut is made with just four ingredients: filtered water, organic coconut …

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