Heura News - vegconomist - the vegan business magazine

Heura and SWAP Launch Plant-Based Chicken Fillet Across 2,000 European Supermarkets

April 2, 2025

Heura and SWAP have jointly launched a plant-based fillet across major supermarkets in France, Spain, and Portugal. The product, named “Suprême,” is now available in more than 2,000 retail outlets, including Carrefour, Leclerc, Monoprix, Intermarché, and Super U. The rollout will continue through June 2025. The product is a result of a collaboration between Barcelona-based Heura and French food tech company SWAP, previously known as Umiami. The Suprême is manufactured in France and developed to replicate the taste and texture of chicken breast using only plant-based ingredients. It contains seven ingredients and provides 20 grams of protein per serving, earning a Nutri-Score A. This marks SWAP’s first entry into the mass retail market. “This partnership with Heura marks a key milestone for SWAP: our entry …

Topics:

Chicken Breast

$Heura Tex Mex Chunks$

Products & Launches

Heura Launches Tex Mex Chunks in First of Five Product Launches Planned for 2025

Februar 27, 2025

Spanish plant-based meat brand Heura has launched its first Mexican-style product, Tex Mex Chunks. The launch is an expansion of the brand’s popular Chunks range, already available in Original and Mediterranean varieties. It is the first of five product launches planned by Heura for 2025. The Tex Mex Chunks are said to be additive-free and high in protein, providing 27% of the recommended daily protein intake. They are also a source of fiber and vitamin B12. Heura has launched the product in response to the growing demand for Mexican food, a market which is expected to grow by $104.8 billion globally by 2028. “Transforming the food industry” The news comes after Heura opened a new innovation laboratory in January to further its work of developing …

Topics:

Mexican Food

TexMex

Marc Coloma and Bernat Ananos, Heura founders

Company News

Heura Improves B Corp Rating by 18%, Securing Top Spot in Its Category

Februar 7, 2025

Spanish plant-based food tech company Heura has renewed its B Corp certification, achieving an improvement of 18% since its first certification in 2021. Heura now has a rating of 111 points, taking the top spot in the food products category for businesses with a turnover exceeding €1 million. It also ranks third nationally for companies with more than 50 employees. Heura has seen particular improvement in the area of sustainability, achieving a huge 58% increase in its rating due to an ambitious ESG strategy. Since 2021, the company has reduced its environmental footprint per kilogram of product by 23% and its CO2 emissions by 83% compared to animal-based proteins. “Our goal is to revolutionise the food system with technologies and products that enable consumers and …

Topics:

b corp

Company News

Heura Opens New Innovation Laboratory, Plans to Register Six Patents in 2025

Januar 15, 2025

Spanish food tech company Heura has announced the opening of a new innovation laboratory in the 22@ technological district of Barcelona. The laboratory’s increased capacity will allow for the integration of scientific disciplines and the promotion of technological transfer. It will be used to further Heura’s work to develop healthy and sustainable food solutions. Heura has also announced plans to register six new patents over the next nine months, with the aim of offering products with “an unprecedented impact and nutritional density in the most consumed food categories”. The company will continue to expand beyond the plant-based meat category, in line with the prototypes for healthier plant-based cheese, pasta, and snacks it unveiled last October. The new patents will focus on replacing additives, modified starches, …

Topics:

Patents

a plate with a steak takes center stage, representing the connection between meat consumption and environmental degradation Generative AI

Sustainability / Environment

Plant-Based Leaders Demand Change, Signing Collective Call to Action as COP29 Neglects Food’s Role in Climate Crisis

Dezember 2, 2024

At this year’s COP29 hosted by the Azerbaijan capital Baku, the conversation around the climate impact of our global food system was once again stifled, despite various non-profits and groups calling on world leaders to reform food and agricultural policies. Amid the ongoing natural disasters taking place with regularity around the planet, notably absent from the majority of political and media debates is the impact of food production, which accounts for 34% of global greenhouse gas emissions, over half of which stem from animal agriculture (19.7% total), exceeding the emissions from the transport sector (16.2%). Not only was there an overwhelming lack of vegan options at the event, but reportedly, several menu items were mislabeled; Indian climate activist Shreya Ghodawat and Plant Based Treaty’s scientific …

Topics:

cop29

Politics & Law

Heura Urges Spanish Congress to Address Climate Emergency in Wake of Natural Disasters with New Awareness Campaign

November 26, 2024

Heura Foods, Spain’s leading plant-based food innovation company, has called on the Spanish Congress of Deputies to take a proactive and urgent role in addressing the climate emergency affecting Spain and the world. In response to recent environmental disasters, such as the devastating floods in Valencia, and the alarming advance of global warming that could exceed 1.5°C above pre-industrial levels, Heura urges legislators to prioritise sustainability and global health on the political agenda, leaving partisan interests aside. “Heura understands that this challenge has no political colour and requires the unity and commitment of all forces in Congress. Therefore, we call on the people’s representatives to prioritise sustainability and global health over political interests. The climate emergency can wait no longer and urgent action is imperative,” …

Topics:

Climate Crisis

Heura launches vegan chicken sandwich at Rodilla chain in Spain

Food Service

Heura Foods Launches Vegan Chicken Sandwich at 130+ Rodilla Restaurants Across Spain

November 1, 2024

Heura Foods and Spain’s Rodilla restaurant chain have joined forces to launch a new vegan chicken sandwich that will be available in 130 Rodilla outlets across Spain from 5 November. The sandwich is made with wholemeal bread, chickpea spread, vegan mayonnaise, Heura’s plant-based chicken, mustard, gherkins, and parsley. With this collaboration, Heura and Rodilla take another step forward in the transition towards a food model where sustainability and respect for animals are central, providing an inclusive option that adapts to the habits of an increasingly conscious society. In the words of Heura Foods CEO and co-founder Marc Coloma, this collaboration helps “accelerate the shift towards a healthier and more sustainable food system,” allowing vegans and non-vegans alike to enjoy a delicious alternative that contributes to …

Company News

Heura Expands Beyond Plant-Based Meat, Transforming Ultra-Processed Foods With Patent-Pending Technology

Oktober 3, 2024

Spain’s Heura Foods, best known for producing plant-based meat alternatives, has announced it will be expanding into new categories to improve nutritional density and transform foods often labelled as ultra-processed. The company will use its patent-pending technology to replace ingredients such as additives, modified starches, and saturated fats with plant proteins and healthy lipids. The technology works by using thermo-mechanical techniques to structure product textures in categories where this was not previously possible. At Future Food Tech London on October 2, Heura unveiled prototypes of cheese, snacks, and pasta made with the technology. The company explained its vision to enhance nutritional density without compromising on taste at a live demo kitchen attended by over 100 industry leaders. Revolutionising health solutions The technology will not just …

Meat- and Fish Alternatives

Heura Study Finds 85% of Spaniards Would Consume More Plant-Based Meat If They Knew Its Benefits

September 18, 2024September 17, 2024

Spanish plant-based meat brand Heura recently conducted a representative survey which reportedly found that 85% of Spaniards would consume more plant-based meat if they knew its benefits. Respondents said they were in favour of eating plant-based meat if it had a high nutritional value, a taste similar to animal meat, and a low environmental impact. 71% said they thought plant-based meat was healthier than conventional meat, while 56% had consumed it within the last six months. Among those aged 24 to 35, acceptance rates were even higher, with just 1.6% saying they would never consume plant-based meat. However, the survey found that most Spaniards were unaware of the environmental impact of eating less meat, with many incorrectly believing that measures such as recycling have a …

Retail & E-Commerce

Heura Launches at Leading Northern Italian Retailer Esselunga, Expands Presence in UK & Netherlands

Juni 4, 2024

Spanish plant-based meat brand Heura has announced that it is launching at Esselunga, a leading supermarket chain in Northern Italy. Heura products will be available at 173 Esselunga stores, expanding the brand’s Italian presence. The country is currently Heura’s third-largest market after Spain and France; total turnover reached €800,000 last year, and this figure is expected to double in 2024. Additionally, Heura has strengthened its partnerships with UK supermarket chain Waitrose and Dutch retailer Jumbo, gaining listings for its plant-based burger. The three new collaborations total 1,200 points of sale, and are part of Heura’s plan to establish strategic alliances with leading retail chains. In the past year alone, Heura has formed agreements with France’s Intermarché, Portugal’s Auchan, Italy’s Pam, and Belgium’s Colruyt. Heura’s turnover …

©Taylor Swift on Instagram

Fairs & Events

Heura Brings Plant-Based Menu to Taylor Swift’s “Eras Tour” in Madrid

Mai 30, 2024

Taylor Swift will perform two concerts in Madrid on May 29 and 30 as part of her “Eras Tour” at the Bernabéu Stadium. Over 130,000 attendees are expected over the two days. At Swift’s request, the Bernabéu will offer a variety of meat-free dishes provided by Spanish plant-based meat company Heura. Promoting plant-based This initiative aligns with Swift’s history of promoting conscious consumption. In 2023, she showcased vegan clothing made from eco-friendly materials in New York. Last summer, Mexican plant-based startup Propel Foods provided food at her concerts in Mexico City, and she also featured vegan shrimp from the Ish Company at her concerts in Tampa, Florida. Concertgoers in Madrid can expect a diverse menu featuring items like a burger with pickles, salsa, and vegan …

Retail & E-Commerce

Heura Opens Itinerant Plant-Based Butcher Shop in France as Traditional Butchers Close

Mai 24, 2024

Paris has reportedly lost a third of its traditional butcher shops over the past two decades, and Spanish plant-based meat brand Heura is stepping up to fill the gap. The company has announced the launch of an itinerant plant-based butcher shop that will initially come to three E-Leclerc hypermarkets in France, followed by a series of other stores in the coming months. Customers will be able to try flagship Heura products such as burgers, mince, and nuggets, along with the brand’s additive-free plant-based ham. Chef Clément Werbrouck, who is the Head of Plant-Based Cuisine at Heura, will also be present to give cooking demonstrations showing how plant-based meat can be incorporated into French cuisine. Heura first launched in France in 2021, and the brand’s products …

Topics:

butcher shop

Heura closes Series B round, forming plant-based alliance

Facts & Figures

Heura Announces €38.3M Turnover and 63% Growth in International Sales

Februar 29, 2024

Spanish plant-based food startup Heura has announced that its turnover reached €38.3 million in 2023, while international sales rose by a huge 63%. In France, growth was particularly significant at 88%. A partnership with supermarket chain Waitrose allowed Heura to increase its presence in the UK, and the brand saw double-digit growth in all the other European markets where it has a presence. The announcement comes after Heura raised €40 million in Series B funding, in what was claimed to be the largest plant-based funding round of 2023. Among the investors was Upfield, which will work with Heura on a food tech collaboration. All the investors in the round will also join a board that aims to accelerate the transition to a sustainable food system. …

A package of La Vie's new plant-based ham

Image courtesy of La Vie

Politics & Law

Plant-Based Companies Respond to French Decree Banning Meat-Like Words on Veggie Packaging

Februar 28, 2024

Yesterday 27 February, the French government issued a decree prohibiting the use of words such as “steak, “ham”, “cutlet”, or “escalope” on the labels of meat-free foods. The ruling comes in response to allegations from the meat industry that such terms are confusing for consumers. Similarly, last December, the Republican (Les Républicains) party of France introduced a bill to prohibit the production and marketing of cultivated meat in the tradition-focused country. The measure seriously compromises the sales prospects of home-grown French innovations in the face of major foreign companies not affected by this new legislation, argues French vegan whole-cut leader Umiami. Despite the French government’s support for the industrialisation of the plant-based sector, including the Umiami startup factory, these regulations seriously hamper their economic development …

Topics:

nomenclature

Marc Coloma, CEO and co-founder of Heura Foods at the Heura Lab, image supplied

Company News

Following €40M Investment, Upfield & Heura Reveal Plans to Fast-Track Innovation in Plant-Based Foods

Februar 14, 2024

Last week, Spain’s Heura announced it had secured €40 million in what it claimed to be the largest plant-based financing round of 2023. The investors in the Series B round are to form a strategic coalition aiming to fast-track innovation in plant-based foods. Heura and Upfield today explain what this will entail. The work between Heura and Upfield aims to rapidly accelerate the protein transition towards a sustainable food system. Aside from the animal suffering and environmental damage caused by animal agriculture, one of the problems in our food system is its inefficiencies: plant-based crops feed more people while occupying less land. Today, plant-based food occupies only 23% of global agricultural land, yet provides 82% of our calories[1]. Data shows that cutting meat and dairy …

Investments & Acquisitions

Heura Raises €40M, Forming Strategic Plant-Based Alliance With Upfield & More

Februar 6, 2024

Spanish plant meat leader Heura has raised €40 million in Series B funding, in what it claims is the largest plant-based funding round of 2023. Heura states the funding will drive the company to profitability and reinforce its position as a frontrunner in the industry. The brand is already a leader in the Spanish market and continues to expand across markets such as the UK, France, and Italy. The round saw participation from leading plant-based company Upfield, venture capital firm Unovis Asset Management, food tech fund the European Circular Bioeconomy Fund, and impact investor Newtree Impact. According to Heura, these investors will form a strategic coalition, creating “one of the biggest plant-based alliances”. The companies will join a board that aims to increase Heura’s impact …

Products & Launches

Heura Launches “World’s First” Additive-Free York-Style Plant-Based Ham

Oktober 10, 2023

Spanish alt meat brand Heura has launched a new product that it describes as a world first — additive-free York-style plant-based ham slices. The product has 64% protein density while being low in total and saturated fat. Through the launch, Heura hopes to attract consumers who are turning away from processed deli meats due to their link to chronic diseases such as bowel cancer. Spanish people are currently said to consume eight times more processed meat than recommended by the World Health Organization. With their high nutrient density and lack of additives, the new slices remove two of the most common consumer objections to plant-based meats — that they are too processed and not nutritionally equivalent to animal meat. “In the context of a health …

Topics:

Ham

Image courtesy of Heura

Agriculture / Agribusiness

Plant-Based Seafood Labels Accused of Deceiving Consumers by Spain’s Seafood Industry

Oktober 4, 2023

In yet another war against plant-based food labelling, Spain’s seafood industry has joined forces to denounce “fraud in the labelling and presentation of plant-based seafood products,” arguing that such practices confuse consumers. The coalition, also joined by the association of wholesalers, importers, exporters, and processors of seafood products Conxemar, is calling on the Ministry of Consumer Affairs to review and immediately withdraw plant-based seafood products that use fish names on their labels seeking to “deceive consumers on the nutritional value of the products,” as reported by the media. In addition, they argue that the products do not comply with “several” European and national regulations, including unfair competition practices, advertising of food products, and food safety and nutrition. A recent USDA Spain Seafood Report 2023 says …

Topics:

Labeling

Company News

Heura Raises Over €2.6M in Crowdfunding in Just 48 Hours

Mai 9, 2023

Heura, the leading Spanish company in plant-based meat products, has started its third crowdfunding round and has raised more than 2.6 million euros in 48 hours. Since its launch on May 5, the company has 3,400 more investors. The objective of this crowdfunding campaign, which will be active until May 17 through the Crowdcube platform, is to lead the plant-based protein market at the European level, deploy the net positive impact plan, and drive technological innovations under a new patent. European growth The plant-based sector currently generates sales in Europe of €5.7 billion and a GFI report from this February found that alt protein companies across Europe raised nearly 24% more last year than in 2021. Spanish companies in particular attracted €42 million in funding …

Topics:

Crowdfunding

Company News

Heura to Unlock “Unprecedented Nutritional Value” With New Patent-Pending Technology

April 25, 2023

Heura has announced the development of a new patent-pending technology that claims to make it possible to produce plant-based foods with previously unattainable nutritional values. The Spanish food tech startup says it aims to address unresolved challenges in the plant-based industry, creating a “superior sensorial experience with high value nutritional products” and no additives. The new technology — derived from Heura’s Good Rebel Tech platform, which launched last year — is also said to provide a faster and more efficient way to design and process food products. According to Heura, the proprietary technology uses a novel thermomechanical technique, with heat and mechanical energy used to shape or modify a material’s properties. It is one of numerous innovations developed by Heura’s R&D team; another is an …

Topics:

Nutrition

Patents

The vegconomist-newsletterinformation for decision-makers

The vegconomist-newsletter
information for decision-makers