Former Mycorena CEO Launches SMAQO with Focus on Direct-to-Consumer Fungi Products
Ramkumar Nair, the founder and former CEO of Mycorena, has launched SMAQO, a new venture focused on fungi-based food products. After leading Mycorena through its development of mycoprotein ingredients, Nair identified a significant gap in reaching end consumers. While Mycorena’s B2B model enabled it to create innovative products, it fell short in terms of direct consumer access. Speaking to vegconomist, Nair explained, “Despite having exceptional products and groundbreaking innovations, we were heavily reliant on large food companies for manufacturing and distribution of the final food products. This dependency meant that our offerings rarely reached everyday consumers as we had hoped.” This realization led Nair to reframe his approach with SMAQO. “At SMAQO, we’re focused on building a business model that connects directly with consumers. That …