Food & Beverage

Traditional Meat Based Bakeries in the UK Venture into Vegan

Following in the footsteps of Greggs’ phenomenal success with its vegan sausage roll which caused its shares to skyrocket, the vegan steak pie from  Fray Bentos earlier this year, and the vegan Ginsters pasty; Holland Pies from Lancashire UK has launched a vegan sausage roll and Scotland’s Bells debuts its first ever vegan Scotch pie.

Holland’s Pies is a bakery producing over 1 million pies a week, and has been producing traditional meat-based baked goods for 160 years. It supplies supermarkets, grocery stores and other food outlets with its traditional meat and vegetarian baked goods.  An announcement about the new vegan offering was made on its Facebook page and within hours it received a negative backlash from some of its followers, clearly a few die-hard meat eaters but savvy food companies know that the flexitarian drive for increased vegan options is too big to be missed out on. The new sausage rolls have a soya protein filling and premiered in Morrisons supermarkets In the North West of England last week, at a price of £1.25.

Holland's Pies
©Holland’s Pies

Also debuting this week was Scotland‘s leading pie brand Bells which has responded to customer feedback with the launch of a vegan Scotch Pie, to be distributed in selected supermarkets in Scotland. Bells, a household name in Scotland, sells nearly half a million of its regular Scotch Pies every week primarily in Scotland, which has a population of about 5.5 million.

Leanne Holcroft, Brand Manager at Holland Pies, told The British Baker: “We are incredibly excited to launch our first-ever vegan product, after receiving lots of feedback from fans following the launch of our extended vegetarian range in 2019.”

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