Australian plant-based meat brand vEEF is to partner with multinational brewery BrewDog for a one-off event in Brisbane. Ticket holders will enjoy a four-course meal prepared by vEEF co-founder and CEO Alejandro Cancino.
BrewDog & Impossible Foods Bring Plant-Based “Chicken” Fillets to UK Pubs
BrewDog has launched a new plant-based menu in collaboration with Impossible Foods, Available from February 17 to March 31, the menu features a variety of plant-based dishes made with Impossible Foods’ latest product, the Impossible™ “Chicken” Fillet. The menu includes plant-based alternatives to traditional pub fare, such as cheeseburgers, tacos, and loaded fries, along with the Impossible “Chicken” Fillet. This product, designed to replicate the texture and taste of conventional chicken, follows the company’s previous plant-based chicken offerings. Impossible Foods states that the fillet is high in protein, contains zero milligrams of dietary cholesterol, and has a lower environmental impact than its animal-based counterpart. Noel Clarke, SVP of international at Impossible Foods, stated, “We make food for people who love meat, and our new ‘Chicken’ …