Arla Foods

Arla JÖRĐ

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Company News

Arla Withdraws Jörd Plant-Based Milk from UK Stores, Shifts Focus to Food Service

Danish dairy cooperative Arla Foods has confirmed it will withdraw its Jörd plant-based milk brand from UK retail stores and focus on the food service sector. The company first introduced Jörd in 2020 as its entry into the plant-based beverage market. Arla has not provided specific reasons for the withdrawal, but industry analysts point to the competitive nature of the UK alt-milk market. The range has already been removed from major supermarket chains, including Tesco, Asda, and Sainsbury’s. While Jörd-branded products will no longer be available to UK consumers in retail, a Barista version of the oat-based drink will remain accessible to food service providers, though it will not carry the Jörd branding. “As a cooperative, we are constantly looking for ways to drive the …

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Lurpak plant-based butter

© Lurpak
Milk- and Dairy Alternatives

Lurpak Launches Plant-Based Version of Its Spreadable Butter

Lurpak, the premium Danish butter brand owned by dairy cooperative Arla Foods, has announced the launch of a plant-based version of its spreadable butter. According to Arla, Lurpak Plant Based provides the same quality and functionality as dairy-based Lurpak Spreadable, and is suitable for spreading, cooking, and baking. It is also said to have a simple ingredients list. Arla said new product innovation was a key part of its growth strategy, and that bringing Lurpak into the plant-based category would help to strengthen its brands in key markets. The cooperative also noted that more consumers are now opting for dairy alternatives, meaning that Lurpak Plant Based will add value to both retailers and consumers. Farmer backlash The new Lurpak product has attracted some controversy from …

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Arla JÖRĐ, a relaunch of Arla Food's 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products.

© Arla JÖRĐ
Products & Launches

World’s 5th Biggest Dairy Company Arla Foods Relaunches JÖRĐ Brand in Sweden

Arla JÖRĐ, a relaunch of Arla Food’s 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products. Arla JÖRD features the dairy giant’s logo, a new color scheme, and the products have a new enhanced recipe. According to The Grocer, the relaunch aims to homogenize the brand with other Arla products, including Arla Cravendale and Arla Lactofree. Best product mix The Swedish launch features six products, including fermented and flavored yogurts, oat drinks, and barista milk for making coffee and latte art. JÖRĐ’s range is made with Swedish oats. The new recipe is said be packed with proteins and enriched with essential nutrients such as fiber, vitamin D, and folic acid (B9). Additionally, all the products are lactose-free and …

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Be Better lifestyle

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Milk- and Dairy Alternatives

The Rise of Plant-Based Butter: Market Poised for Exponential Growth by 2030

The vegan butter market is expected to witness significant growth during the forecast period from 2023 to 2030, driven by health-conscious consumers, as it is considered a healthier alternative to butter, according to ResearchAndMarkets. Since butter is a ubiquitous ingredient in cooking and baking, developing alternatives has been imperative. Many companies have successfully created incredible products that replicate the taste and, more importantly, the functions of dairy butter. Let’s take a look at the alternatives stealing the spotlight:  Willicroft Original Better Willicroft, Europe’s first plant-based cheese brand to achieve B-Corp certification, recently launched Willicroft Original Better, a clean-label alternative to butter for cooking and baking applications. The NPD is made with beans and precise fermentation (not precision) that uses non-GMO bacteria. This process allows it to replicate butyric …

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Lurpak spreadable

©Arla Foods
Milk- and Dairy Alternatives

Arla to Launch Plant-Based Version of Lurpak Spreadable Butter

Danish-Swedish dairy cooperative Arla has announced that it plans to launch a plant-based version of Lurpak, its market-leading butter brand. A spreadable plant-based butter alternative will reportedly arrive on supermarket shelves next year, launching in both the UK and Denmark. It comes as figures show that 80% of Lurpak customers are over the age of 45, suggesting that some younger consumers may be opting for plant-based products instead. Lurpak remains the UK’s top-selling butter brand, with five times the sales of competitors such as Flora. However, sales figures fell by 4.7% last year compared to 2021, and the company is looking to cater to changing consumer tastes. According to Arla, the plant-based butter will be a premium product, matching the quality and price range of …

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