British retailer Marks & Spencer has launched a summer line called EPIC as part of its Plant Kitchen range. The line contains five new products designed for the barbecue season.
Relaunch of M&S Plant Kitchen Range Features Significant Changes, With In-Store Relocation to Entice Omnivores
In recent weeks, customers at UK retailer Marks & Spencer (M&S) have noticed that the chain’s plant-based food range, Plant Kitchen, is mostly absent from some stores. After many customers took to social media to complain, media outlets contacted M&S to enquire about the apparent disappearance of the products. In response, the retailer explained that it was making changes to the Plant Kitchen range. The Sun reports that some Plant Kitchen products will no longer be located in a dedicated vegan section; instead, they will be spread throughout the store, with the hope that they will catch the eye of more meat-eaters. For example, the No Beef Steak Pies will be placed with the other chilled pies. In some respects, the move does makes sense …
