Following news from Japan that vegan meat products will be sold for the first time alongside animal meat products in supermarkets, Tokyo-based well-being business TWO has entered the vegan food market by launching its plant-based food brand called 2foods. The brand promises reasonably priced and popular foods, hoping for a plant-based breakthrough in Japan.
Misola Foods Launches ‘Delicious Oat Milk Made by Mr. Tsukagoshi’, Said to Be Japan’s First Oat Milk
Misola Foods, Japan’s first oat milk specialised company, announces the launch of its first product, “Delicious oat milk made by Mr. Tsukagoshi,” an alternative to dairy milk designed to be palatable for adults and children. Claimed as Japan’s first oat milk, the new drink is said to deliver a rich, delicious flavor and mellow sweetness derived from oats by using enzymes to break their starch into sugar. Besides its natural sweetness advantage, the oat drink is said to contain as much calcium as regular milk (110 mg per 100 g) while being suitable for people with lactose intolerance or nut allergies. Released in 195 g bottles with pack options available, Misola Foods has bet on eco-friendly packaging using 100% recyclable paper cartons with no straw. …