Retail & E-Commerce

THIS superfood

© THIS

THIS Shifts from Meat Alternatives to Superfoods in New Product Line

Plant-based food company THIS™ is launching its new Super Superfood product line in UK supermarkets, marking a shift from its previous focus on meat alternatives to whole-food protein products. The range includes the Super Block and Marinated Pieces, which will be available from April 28 in Tesco and Ocado, followed by Waitrose and Sainsbury’s in the coming weeks. The products are priced at £3.95 each. The Super Block is a high-protein, plant-based block made from fava bean protein, seeds, and vegetables. Each 250g block contains 18g of protein per 100g, along with a source of iron, Omega-3, and fiber. Shiitake mushrooms contribute to its firm texture and natural umami flavor. The Marinated Pieces, weighing 180g, feature the same core ingredients and are infused with a …

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TiNDLE cpg line

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TiNDLE Foods Enters 1,300 US Grocery Stores in Largest Retail Expansion to Date

Plant-based food company TiNDLE Foods has expanded its retail footprint in the United States, rolling out its plant-based chicken products to over 500 Kroger-owned grocery stores. The launch includes major regional banners such as Fred Meyer, Ralphs, and Smith’s, bringing the company’s total retail presence to more than 1,300 locations nationwide. This move represents TiNDLE’s most extensive retail expansion in the US market to date. The company’s products are now available in 36 states through a mix of mainstream and regional grocery chains, including Wegmans, Giant Eagle, GIANT, MARTIN’S, and Bristol Farms. “Our launch with Kroger, one of America’s largest retailers, is a major milestone for our young company. With this expansion and introduction of Stuffed Chicken in their store, we are able to reach …

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Smoky tempeh block

© Tiba Tempeh

Tiba Tempeh Launches Smoky Tempeh Block, Gains Waitrose Listing

UK brand Tiba Tempeh has announced the launch of a new product, Smoky Tempeh Block. Infused with a smoky marinade, the tempeh can be used to add flavour to a variety of dishes, including stir-fries, pastas, and sandwiches. Tiba Tempeh also reports that it has secured a listing at supermarket chain Waitrose for three of its products — Original Block, Sweet Chilli Pieces, and the new Smoky Block. The products will initially launch at over 200 stores under Waitrose’s BrandsNew innovation platform, which identifies and nurtures exciting new FMCG brands. “We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block,” said Alexandra Longton, co-founder of Tiba Tempeh. “We’ve crafted the tastiest protein-packed tempeh, which we know consumers …

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Better Nature

Image: Christopher Kong on LinkedIn

Tempeh Brand Better Nature Launches at Hundreds of REWE Stores Across Germany

UK tempeh brand Better Nature has announced that its Organic and Smoky tempeh products have launched into 200 REWE stores across central Germany. The news comes just weeks after the tempeh gained a listing at 400 REWE Sudwest stores in the country. In total, Better Nature products are now available at around 1,300 REWE stores in Germany, following a previous launch last year. On LinkedIn, co-founder and co-CEO Elin Roberts reported that so far this year, Better Nature’s German sales are double what was forecast. This success has been made possible through a partnership with distributor Uplegger Foods, which has reportedly helped Better Nature gain a 30% share of the German tempeh market. “I won’t lie, Germany was a bit of a slog when we …

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walmart

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Vegan Grocery Prices Vary Significantly Across US States, Walmart Study Shows

A recent study by CashNetUSA has examined the cost of a typical basket of vegan groceries at Walmart stores across the United States, revealing considerable differences in pricing between states. The study analyzed Walmart prices in the most populous cities of each state, comparing them to the national average. Affordability across states Among the findings, Arkansas emerged as the most affordable state for vegan groceries, with prices approximately 3.8% below the national average. Conversely, Hawaii registered the highest prices, with costs for vegan products 31.8% higher than the national average. The study also identified significant price fluctuations from year to year. Arizona saw the largest decrease in prices for vegan groceries, with a drop of 3.4% since 2023. In contrast, Alaska experienced one of the …

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SWAP Food chicken

© SWAP Food

Heura and SWAP Launch Plant-Based Chicken Fillet Across 2,000 European Supermarkets

Heura and SWAP have jointly launched a plant-based fillet across major supermarkets in France, Spain, and Portugal. The product, named “Suprême,” is now available in more than 2,000 retail outlets, including Carrefour, Leclerc, Monoprix, Intermarché, and Super U. The rollout will continue through June 2025. The product is a result of a collaboration between Barcelona-based Heura and French food tech company SWAP, previously known as Umiami. The Suprême is manufactured in France and developed to replicate the taste and texture of chicken breast using only plant-based ingredients. It contains seven ingredients and provides 20 grams of protein per serving, earning a Nutri-Score A. This marks SWAP’s first entry into the mass retail market. “This partnership with Heura marks a key milestone for SWAP: our entry …

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Carrefour partners with Vida Veg

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Carrefour Brazil Announces Strategic Partnership With Plant-Based Brand Vida Veg

Carrefour Brazil has announced it will be expanding access to plant-based food through a partnership with Vida Veg, a leading Brazilian vegan food brand. As part of the collaboration, Carrefour will add three of Vida Veg’s cashew-based products to its range — mozzarella cheese, traditional cream cheese, and cream cheese with fine herbs. The products will be sold under Carrefour’s own brand, making Vida Veg the retailer’s first supplier of plant-based products for its private label range. Carrefour will be able to offer the dairy alternatives at a relatively affordable price point, making them accessible to more consumers. The idea for the collaboration arose when Vida Veg founder Álvaro Gazolla visited Carrefour in Spain and noticed the chain’s plant-based range. The news comes as Carrefour …

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Lunar Fox Food Co

© Lunar Fox Food Co.

CV Sciences Expands Plant-Based Portfolio with Launch of Lunar Fox Food Co.

CV Sciences, Inc. has launched a new plant-based food line under the brand name Lunar Fox Food Co. The product range offers a variety of plant-based, gluten-free alternatives designed to appeal to health-conscious consumers. The Lunar Fox line includes several products such as CHEDDRLY MAC!, a vegan mac and cheese, WHISKED!, a plant-based egg substitute, and MANGIA!, a meatless alternative to beef inspired by Italian cuisine. Joseph Dowling, CEO of CV Sciences, commented on the launch, noting the increasing popularity of vegan products and the projected growth of the global vegan food market, which is expected to expand fivefold by 2030. “We continue to develop new and innovative products to meet the demand and improve the health and well-being of consumers,” said Dowling. Appealing to …

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E.Leclerc marque repere vege

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French Supermarket E.Leclerc Launches Végé Line with 45 Affordable Plant-Based Products

French retailer E.Leclerc’s private label brand, Marque Repère, has launched a new sub-brand, Végé, which offers a selection of plant-based products to providing affordable and accessible options for consumers. The range, consisting of approximately 45 items, includes products such as plant-based nuggets, breaded cutlets, falafels, mince, sausages, desserts, and beverages. These items are priced similarly to their animal-based counterparts and are currently available at a discount until March 29. Affordable and accessible Végé products are designed to cater to both vegetarians and those interested in exploring plant-based food. A large proportion of the new products are entirely vegan, however some are vegetarian, so for vegan consumers it’s important to check the label. Available at E.Leclerc locations, the range is positioned in the deli, fresh, and …

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Impossible beef sliders

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Impossible Foods Launches New Beef Sliders in Walmart Stores Nationwide

Impossible Foods has introduced a new product to its portfolio with the launch of Impossible Beef Sliders. These mini-sized plant-based burgers offer the same flavor profile and texture that consumers associate with the brand’s flagship Impossible Burger, but in a more convenient, bite-sized format. A healthier, bite-sized option Each slider contains 0mg of cholesterol, 19 grams of complete, high-quality protein per serving, and 33% less saturated fat than traditional animal beef. They are designed to be easy to cook, whether on a skillet or a grill, making them suitable for quick weeknight dinners or larger gatherings. This convenience aligns with the company’s strategy to offer plant-based products that cater to the growing demand for fast and simple meal solutions. This product launch follows the company’s …

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Lidl vemondo cheese

© Lidl Germany

Lidl Germany and ProVeg Open Doors for Plant-Based Cheese Startups to Join Vemondo Line

Lidl has partnered with the ProVeg Incubator to launch a competition to discover innovative plant-based cheese alternatives, offering a major opportunity for startups to bring their products to a large retail audience. The winning product will be sold in selected Lidl stores across Germany under the retailer’s Vemondo private label, providing exposure to a wide consumer base and the support needed to scale up production. The competition is open to a broad range of applicants, including end products, ingredients, and production technologies that could revolutionize the plant-based cheese sector. Christoph Graf, head of purchasing at Lidl in Germany, explained that Lidl is seeking “extraordinary” products and innovations in categories with the greatest potential for growth. Graf stated, “We are looking for true innovation in categories …

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herd of cows eating hay in cowshed on dairy farm

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“Ignoring the Methane Problem”: World’s Biggest Food Retailers Fail to Address Meat & Dairy Emissions

A new analysis by the Changing Markets Foundation and Mighty Earth has found that major supermarkets worldwide are failing to cut down on methane emissions from meat and dairy. The study found that none of the top 20 food retailers globally — including Ahold Delhaize, Carrefour, Lidl, Tesco, and Walmart — report on their methane emissions or have set methane emissions reduction targets. When their progress was measured against the Methane Action Tracker, which takes into account 18 factors, 19 out of 20 retailers scored less than 50% of the points available. UK supermarket Tesco was the only exception, achieving 51% compared to the average score of just 20%. US retailers performed particularly poorly, and were said to display “a stark lack of climate accountability …

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Better Nature tempeh

© Better Nature

Better Nature Rolls Out Enhanced Tempeh to Appeal to Health-Conscious Meat-Eaters in the UK

Better Nature is launching an enhanced version of its Organic Tempeh this week, now available at major UK retailers including Tesco, Asda, and Ocado. The product has been reformulated to appeal to a broader audience, including meat-eaters seeking healthier protein alternatives. The new tempeh offers a higher protein content, matching that of chicken, and features gut-friendly fibre and prebiotics. The updated product boasts 44 grams of protein per 200g pack, which is comparable to one and a third chicken breasts, or the protein found in six eggs. Better Nature claims that the improved tempeh absorbs flavours more effectively than before, making it more versatile in cooking. The company’s new tempeh product is made from organic, non-GMO soybeans and offers additional benefits, such as being a …

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ProVeg International new food hub

Image: ProVeg International

How Retailers Can Lead the Shift To Plant-Based Eating

The future of plant-based food isn’t just in the hands of innovative brands or forward-thinking consumers – it’s also up to retailers, according to ProVeg International. With supermarkets responsible for 70% of food sales, they play a defining role in shaping the food environment. But are they doing enough to make plant-based the norm? In the latest episode of the New Food Hub podcast, ProVeg International speaks with Martine Van Haperen, an expert in food industry and food service. She sheds light on the current retail landscape for plant-based foods, the barriers preventing wider adoption, and how retailers can drive meaningful change. The silent majority wants change Consumers may say they want more plant-based options, but when they step into a supermarket, the dominance of …

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S Group

© Ronnie Hole/S Group

Finnish Retailer S Group Reports Increase of Over 10% in Plant-Based Milk & Cheese Sales in January

Finnish grocery retailer S Group has reported a significant increase in sales of plant-based products following a successful campaign in January. This year, the group expanded its collaboration with Vegaanihaaste (the Vegan Challenge) to all its grocery stores, including S-market, Prisma, Sale, and Alepa. The challenge reportedly attracted a record number of participants. As a result, sales of plant-based milk and cheese products increased by more than 10 percent in January compared to a year ago. Meanwhile, sales of fava protein brand Härkis and alt dairy brand Oddlygood were up several dozen percent. Demand for fresh vegetables, frozen vegetables, and plant-based cooking products also rose compared to January last year; this was encouraged by the “Alle euron hevi” concept, which highlights produce that costs less …

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Lidl netherlands

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Lidl Netherlands Expands and Optimizes Meat Substitute Range

Lidl Netherlands announces that it has taken a further step in the protein transition with an improved range of meat substitutes. The taste and texture have been improved, and the nutritional values have been optimized. More than two-thirds of the meat substitutes now meet the “Schijf van Vijf” (Wheel of Five) criteria. “Schijf van Vijf” is the official nutritional guideline in the Netherlands, published by the Voedingscentrum (Dutch Nutrition Center). It is intended to promote a healthy and balanced diet. The products have also been given new packaging that requires less packaging material. With this adapted range, the supermarket wants to encourage customers to choose meat substitutes more often. “Clear goal in sight” Gijs Regtuit, a buyer at Lidl Netherlands, stated, “Before we started this …

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women shopping and looking at receipt

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Plant-Based Eating Helps Reduce Grocery Costs According to New Study

A recent analysis by CouponBirds challenges the widespread belief that plant-based diets are more expensive than conventional eating habits. The study, which examined grocery costs for six common dietary preferences in the United States, found that vegetarian and vegan diets ranked among the most affordable options, with the average vegan shopper saving $34.24 per month compared to an unrestricted diet. Data was collected in December 2024 and January 2025 across the top three grocery retailers in the US: Walmart, Kroger, and Target. Costco was excluded due to its wholesale model. Researchers applied filters to products based on dietary requirements, focusing on vegan, halal, gluten-free, and other relevant categories. The data set was built by scraping prices from a wide range of grocery products, ensuring it …

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Colruyt Group

© Colruyt Group

Belgian Retailer Colruyt Group Launches New Plant-Based Sub-Brand, Making 100+ Products More Accessible

Belgian retailer Colruyt Group has announced the launch of Boni Plan’t, a new sub-brand within its own-label Boni Selection. By uniting more than 100 existing meat-free Boni products under a new name, Boni Plan’t aims to make plant-based food more accessible and affordable. Brand new packaging with a distinctive light cream colour has been introduced to make the range even easier to recognise. Boni Plan’t products include plant-based drinks, desserts, tinned food, meat alternatives, sandwich fillings, and dry goods. The sub-brand is aimed at flexitarians as well as vegetarians and vegans. Several new products will be added to the range in the first half of 2025, including peanut butter and alternatives to dairy products such as cream, yogurt, and parmesan. Colruyt Group will then monitor …

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ProVeg International

Image: ProVeg International

The Case for More Plant-Based Foods in Retail

In some supermarkets, plant-based foods have been losing shelf space due to concerns over a perceived slowdown in growth. But is this really the end of the plant-based movement? Not at all, says ProVeg International. While some retailers hesitate, others are doubling down – and reaping the benefits. Lidl GB, for instance, recently introduced 28 new plant-based products and aims for 25% of total protein sales to come from plant-based sources by 2030. Their strategy reflects a broader reality: the plant-based market is evolving, not disappearing. As consumer habits shift and sustainability becomes an ever-greater priority, expanding your plant-based range is a smart business move. The market is maturing, not declining Despite economic challenges, the plant-based food sector continues to grow. In 2023, European plant-based …

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Odd Burger new retail products

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Odd Burger Doubles Retail Footprint with Calgary Co-op Deal

Odd Burger has secured a new retail partnership with Calgary Co-op, expanding the distribution of its consumer packaged goods (CPG) line. The agreement will see Odd Burger’s full range of frozen plant-based products available at 22 Calgary Co-op locations across Alberta. The company’s retail product lineup includes five frozen items: Crispy ChickUn Fillet, Chickpea Burger, Smash Burger, ChickUn Pretenders, and Breakfast Sausage. The partnership nearly doubles Odd Burger’s retail distribution points and represents an effort to diversify its revenue streams. James McInnes, CEO and co-founder of Odd Burger, stated, “We are very excited to partner with Calgary Co-op to expand our retail presence in the Alberta market. “We are proud to produce our food at our Canadian manufacturing facility, using primarily Canadian-grown ingredients, and we …

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