Gordon Ramsay

Flora partners with Gordon Ramsay for Skip the Cow campaign

© Flora Food Group
Marketing & Media

Flora Partners With Gordon Ramsay to Build on Success of Award-Winning “Skip the Cow” Campaign

Plant-based butter and spread brand Flora has partnered with world-renowned celebrity chef Gordon Ramsay for a new iteration of its award-winning “Skip the Cow” campaign. In a 20-second ad, narrator Ben Ashenden asks whether Flora’s plant-based butter works well in baking. Susan the cow, who featured in a previous Flora campaign, nods her head. “Cow says yes, could seem biased. Let’s ask an expert,” says Ashenden. Then the camera pans to Ramsay, who is sitting on Susan. “Is that a serious question?” says Ramsay. “Just look at this f***ing cake.” “This campaign represents a bold step forward in showcasing the incredible versatility and taste of Flora for cooking and baking,” said Jorn Socquet, chief marketing officer at Flora Food Group. “Gordon’s passion for exceptional food …

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Chef Woo noodles beef in bag

© Chef Woo / Borealis Foods
Company News

Borealis Foods: What Happened with the Gordon Ramsay-Backed Ramen Producer?

Borealis Foods, a Canadian food tech company, was established in 2019 with a stated mission to tackle global food insecurity through innovative, nutritious food products. The company launched its Chef Woo ramen line in 2020, aiming to provide a high-protein vegan alternative to packaged ramen at an accessible price point. Chef Woo, marketed as “the world’s first vegan ramen noodle brand,” features traditional ramen flavors such as Roasted Chicken, Braised Beef, and Thai Lemongrass. The company’s products are available in over 15,000 retail locations across the US and Canada, including Walmart, Aldi, and Amazon.  In addition to Chef Woo, Borealis Foods’ portfolio includes Ramen Express, another plant-based noodle brand, and options tailored for foodservice. The company is also expanding its non-retail efforts, such as providing …

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Gordon Ramsay joins Borealis Foods as a shareholder

CNW Group/Borealis Foods
People

Gordon Ramsay Joins Borealis Foods, Maker of Chef Woo Vegan Ramen, as Investor and Strategic Advisor

Michelin-starred chef and restaurateur Gordon Ramsay has partnered with Borealis Foods, the food tech company behind the popular plant-based ramen brands Chef Woo and Ramen Express. Ramsay joins Borealis Foods as a shareholder and will also serve as an advisor and brand ambassador, the company reveals. By partnering with Borealis Foods, Ramsay says he hopes to help make nutritious food more accessible. Borealis Foods is best known as the creator of Chef Woo – the “world’s first” vegan ramen noodle brand. Made with organic noodles, Chef Woo products contain 20 grams of protein and come in an array of traditional ramen flavors like Roasted Chicken, Braised Beef, and Thai Lemongrass. In addition to being egg and dairy-free, the noodles are made without GMOs, palm oil, …

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Gordon Ramsay

© Gordon Ramsay North America
Food Service

Gordon Ramsay Opens Washington Restaurant With Extensive Meatless Menu

Celebrity chef Gordon Ramsay has opened a new location of his Hell’s Kitchen chain in Washington, D.C. The first to be located outside a hotel or casino, the restaurant is also distinctive in other ways — it is the only one to have a dedicated vegetarian and vegan menu. In fact, 60% of the menu is said to be meat-free, featuring dishes such as tofu scallops, beet wellington, vegan butternut-squash risotto, and quinoa salad. The huge 14,800-square-foot location is reported to already be fully booked for the next month. Some may find the vegan-friendly menu surprising, given that Ramsay has often been disdainful of plant-based food and once said he was “allergic to vegans”. However, the chef has been starting to change his tune for …

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PAOW! Philly Steak

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Company News

PAOW! Premium Proteins Launching to Consumers in Fall 2022

Future Food Enterprises LLC announces it is launching PAOW!, a new line of plant-based proteins, to consumers in fall 2022. Previously only available through foodservice, PAOW! (an acronym for “People And Our World”) will offer a range of seasoned proteins in flavors like Korean BBQ, Madras Curry and Not Just Philly for purchase online at www.getpaow.com. PAOW!’s protein is made with just three ingredients – non-GMO soy, water and salt – and provides the same texture and flavors as traditional meat. Sold in 8 oz. bags, PAOW! pieces are versatile and can be adapted to any recipe – whether grilling, sauteing, baking, frying or sous vide cooking. The new line includes: Rotisserie Seasoned – Classic, slow-roasted and savory flavor. Madras Curry-Flavored – A traditional blend …

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Common Ground outdoor seating lit

© Common Ground
Food & Beverage

London’s Common Ground Launches Evening Veggie & Vegan Concept With Gordon Ramsay’s Ex Head Chef

London eaterie Common Ground has recently launched an evening menu and garden restaurant, serving seasonal, sustainable vegan and vegetarian food, in collaboration with Emma Duggan, previously Head Chef under Angela Hartnett and Gordon Ramsay, as well as Common Ground chefs Dan Nobbs and Gerald Pospischil. Based on Stroud Green near Finsbury Park, Common Ground has already proven popular amongst locals during daytime service, now launching its evening concept with collection of plant-based and vegetarian dishes and a revamp of its garden space so customers can opt to dine inside, or outdoors in heated domes.  Hero dishes include king oyster scallops with cauliflower puree, monks beard, hazelnut, caper & lemon dressing and tempeh crumb; confit hispi cabbage with cashew nut ricotta, three-cornered leek flower, pumpernickel crumb …

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Gordon Ramsay

©Gordon Ramsay Facebook
Marketing & Media

Gordon Ramsay, Formerly “Allergic to Vegans”, Becomes Face of Silk Oat Milk

After being voted the best-tasting original oat milk in the US, plant milk brand Silk has launched a campaign claiming the product is the G.O.A.T (Greatest of All Time). The campaign features three celebrities that Silk has named the G.O.A.T in their fields. Among them is celebrity chef Gordon Ramsay, famous for his no-holds-barred, often expletive-ridden criticisms of anything that falls below his standards. In the campaign, Silk calls him the “G.O.A.T of Yelling in Kitchens”. For several years, Ramsay has harshly criticised plant-based diets, once famously claiming he was “allergic to vegans”. But in 2018, things began to change. The chef added a vegan pizza to the menu at some of his London restaurants, before introducing a plant-based menu at his restaurant Bread Street …

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Traditional British roast beef and Yorkshire pudding dinner

©suzyanne16 - stock.adobe.com
Marketing & Media

British Celebrities Respond to Anti-Vegan Comments From Piers Morgan

World-renowned Michelin chef Gordon Ramsey, historically critical about vegan food, has over the past months changed his attitude and is currently promoting a new vegan roast dinner dish at his top London restaurant Bread Street Kitchen (BSK). In addition, the Singapore BSK last month introduced the vegan Impossible Burger, to widespread media response.

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© Impossible Foods
Products & Launches

Gordon Ramsay to Offer Bleeding Vegan Burger

Singapore, home to several vegan enterprises including Veganburg and a $110 million clean meat lab facility, has a thriving plant-based scene. It is also a prominent location for Michelin star restaurants; and yesterday it was announced that these two scenes will merge – and that high-end restaurants from Gordon Ramsey, Wolfgang Puck and David Myer, will now be launching the famous Impossible Burger to their menus.

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