Eat the Change Mushroom Jerky, founded by Seth Goldman, co-founder of the Honest Tea brand and CEO of Beyond Meat, and chef Spike Mendelsohn, a renowned restaurateur and plant-based food advocate, will launch its mushroom-based jerky products in retail stores across the US on 1st March.
Seth Goldman & Spike Mendelsohn: “The Whole Category Has Been Under Assault by the Animal-Based Meat Industry”
Seth Goldman and Spike Mendelsohn, well-known to most of our US readers, are the visionaries behind Eat the Change and PLNT Burger, one of the most successful plant-based fast food chains in North America. Mendelsohn is the chef and owner of Vim & Victor, We the Pizza, Santa Rosa Taqueria, and Good Stuff Eatery, while Goldman co-founded Honest Tea and has served as a member of the board at Beyond Meat for over ten years. The duo have been working together for years after meeting in 2017 at a food policy panel at George Washington University. Leveraging Goldman’s mission-driven entrepreneurial expertise and Mendelsohn’s culinary prowess, the two partners have launched multiple successful endeavors since they joined forces. The pair launched their first joint business, PLNT …