Prime Roots Announces Canadian Debut
Bringing the first mycelium-based deli meats to Canada, redefining deli for a new generation with allergen-free, minimally processed options TORONTO–(BUSINESS WIRE)–Prime Roots is a new-school deli brand bringing a new generation of consumers to the category with its revolutionary mycelium-based deli meats. Prime Roots is officially launching in Canada with Canada’s first mycelium-based deli meats. These products provide an allergen-free, not ultra-processed, and operationally friendly solution for foodservice operators looking to tap into the growing demand for plant-based options. With 35% of Canadians identifying as flexitarian, vegan, or vegetarian, menu innovation with Prime Roots presents an exciting opportunity for restaurants, grocery delis, and foodservice providers. Since its successful U.S. launch two years ago, Prime Roots has delivered proven incremental revenue for partners in grocery deli, …