German full-range vegan food retailer Veganz launches into Greek supermarket chain AB (Alfa-Beta) as the first brand in the world to bring 24 climate-smart products to the Greek market. A climate-friendly range of 24 products including vegan chocolates, biscuits, bars and spreads, will be available in 200 stores across Greece.
Study: What Influences Gen Z Consumers to Adopt Plant-Based Eating Patterns?
A study published in the journal Foods has examined the factors that affect the willingness of Gen Z consumers to adopt plant-based diets. The research questioned over 500 university students in Greece, India, and the UK. Most Greek and British students were responsible for their own meal planning, grocery shopping, and cooking, whereas Indian students tended to live with relatives and were less likely to prepare their own meals. Almost half of Indian students (46.5%) were receptive to the idea of shifting to a plant-based diet, possibly due to the country’s strong tradition of vegetarianism. However, just 14.4% of Greeks and 19.6% of Brits were open to the idea. Taste and nutrition 39.4% of respondents thought that plant-based products were too expensive, while 32.8% believed …
