Products & Launches

Maison Linotte Purely butter

© Maison Linotte

French Luxury Pastry Brand Maison Linotte Launches Plant-Based Butter for Chefs

Maison Linotte, a French luxury pastry brand known for its cookies, has launched what it describes as “the new generation of plant-based butter”. Called Purely, the butter is designed for chefs and pastry lovers. It is made from organic ingredients and is free of palm oil, additives, and major allergens. According to Maison Linotte, Purely is a 1:1 replacement for conventional butter, so chefs do not need to modify their recipes to use it. The product is also said to have a neutral taste and appearance, meaning it does not alter the flavor or color of baked goods. This could give it an advantage over dairy butter. Maison Linotte was inspired to develop the butter after struggling to find an organic, plant-based option made with …

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Dreamfarm

© Dreamfarm

Dreamfarm Unveils Mini Plant-Based Mozzarella at Tuttofood Fair in Milan

Italian plant-based cheese producer Dreamfarm is set to unveil a mini version of its popular mozzarella alternative at Tuttofood fair in Milan, which takes place from today (May 5) to May 8. Called Ciliegine, the product is made with the same clean-label recipe as Dreamfarm’s regular almond-based mozzarella alternative and has a Nutriscore of A. Each pack contains 12 mini mozzarella-style bites, designed for summer salads and cold appetizers. The launch comes as Dreamfarm strengthens its presence in the Italian market; the brand has gained listings at Coop Alleanza, Alì, and several Conad cooperatives. Additionally, Dreamfarm has entered a partnership with one of Italy’s leading food-service distributors, DAC, to bring its products into professional kitchens across the country. The company aims to more than double …

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Eat JUST protein

© Eat JUST

Eat Just Launches One-Ingredient Mung Bean Protein Powder at Whole Foods

Eat Just, Inc., the company behind the plant-based Just Egg, has launched its new protein powder, Just One, which is now available at Whole Foods Market locations across the United States. This product is distinct for being made with just one ingredient: mung beans, a legume known for its high protein content and sustainability. Unlike many traditional protein powders, which often combine various protein sources such as pea, whey, or soy with a range of additives, artificial flavors, and fillers, Just One offers a simpler alternative. The mung bean protein used in Just One is non-GMO and provides the most protein per gram compared to other leading products on the market. Additionally, the product is a complete protein, containing all nine essential amino acids. Joshua …

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Beyond Meat chicken pieces

© Beyond Meat

Beyond Meat Rolls Out Beyond Chicken Pieces at Kroger, Fuelled by Strong Consumer Interest

Beyond Meat, has launched its Beyond Chicken Pieces at over 1,900 Kroger stores across the United States. The unbreaded chicken alternative, made from simple ingredients and avocado oil, was introduced in response to consumer demand, following numerous requests on the company’s social media platforms. Beyond Chicken Pieces offer 21 grams of plant-based protein per serving and are designed to provide a healthy alternative to traditional chicken. The product contains just 0.5 grams of saturated fat and no cholesterol, GMOs, hormones, or antibiotics. It is also certified by the American Heart Association’s Heart-Check program and the Clean Label Project for meeting safety and transparency standards. Additionally, it aligns with nutritional programs from organizations such as the American Diabetes Association’s Better Choices for Life. The product’s formulation …

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Oatly barista multipack

© Oatly

Oatly Launches New 1.5L Barista Oat Milk Multipack at UK Retail Stores

Oatly is expanding its best-selling Barista oat milk range in the UK with a new multipack featuring three 1.5L cartons in a portable carrier. The company decided to launch the product after insights showed that over half of Oatly shoppers already buy more than two packs of Barista at a time. Retailing at £7.95, the multipack provides a cost-effective solution, allowing buyers to save £1.05 compared to buying three separate cartons. Oatly Barista has been formulated to work in hot drinks, with no splitting or curdling. It provides calcium, riboflavin, and vitamins B12 and D, while being low in salt and saturated fats. Additionally, the oat milk is claimed to have a lower climate impact than comparable cow’s milk products. The Barista multipack will be …

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Planted steak launches in retail

© Planted Foods AG

Planted’s Fermented Steak Arrives in the UK With Major Tesco Listing

Swiss plant-based meat brand Planted has announced that its steak alternative, planted.steak, has gained a listing at major UK retailer Tesco. The product is made using a fermentation process, which reportedly gives it an authentic umami flavour. It contains soy protein, bean and rice flour, rapeseed oil, and a mix of microbial cultures, providing a source of protein, fibre, vitamin B12, and iron. Planted claims the meat alternative is the first plant-based steak to use all-natural ingredients and no additives. The fermented steak initially launched for food service in mainland Europe last year, before expanding into retail with listings at Coop Switzerland and REWE in Germany. It is described as a sustainable option, reportedly generating 97% fewer CO2e emissions per product weight compared to its …

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The Tofoo Co.

© The Tofoo Co.

Tofoo Co. Launches Thai Burger and Southern Fried Pieces in Retail Expansion

The Tofoo Co., a leading player in the UK’s plant-based market, has launched two new products just in time for the summer: the Thai Burger and Southern Fried Pieces. These new offerings mark the brand’s continued expansion into the plant-based convenience sector, responding to shifting consumer preferences and growing demand for accessible, ready-to-eat products. The Thai Burger, now available in Waitrose stores, blends spiced tofu with vegetables, creating a plant-based alternative to traditional meat burgers. It joins Tofoo’s Tex Mex burger in the brand’s summer range, catering to the growing number of people seeking plant-based barbecue options. Meanwhile, the Southern Fried Pieces, available in Tesco, offer two tofu pieces coated in a southern-fried crispy crumb. These join Tofoo’s expanding range of crispy tofu products, which …

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Galaxy dairy-free honeycomb bar

© Galaxy

Galaxy Launches Dairy Free Honeycomb Bar in the UK

Galaxy is expanding its dairy-free chocolate range in the UK with the launch of the new Honeycomb bar, which combines cocoa, hazelnut paste, and crunchy honeycomb pieces. Like the remainder of Galaxy’s dairy-free range, the new product is made in a completely dairy-free and gluten-free environment. It has also been certified by the Vegan Society. “This new bar brings you the signature silky Galaxy taste you know andlove, now with melt-in-your-mouth honeycomb pieces,” says the brand. “It’s the indulgence you expect from Galaxy, without the dairy. Crafted for those living a dairy-free lifestyle, the new 40g bar is ideal for popping in your bag and enjoying as a moment of pleasure on the move.” An evolving range The news comes just months after Galaxy introduced …

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Eclipse Foods non-dairy whole milk

© Eclipse Foods

Eclipse Foods Launches Non-Dairy Whole Milk That Replicates The Molecular Structure of Dairy

Eclipse Foods, the plant-based brand aiming to make products that are indistinguishable from conventional dairy, has announced the launch of its new Non-Dairy Whole Milk. The product is said to deliver on flavor, stability, sweetness, and whiteness — areas where Eclipse says most plant-based milk alternatives fall short. The milk has a neutral taste, while its stability allows it to foam in hot and cold drinks without settling at the bottom of the cup. The Non-Dairy Whole Milk was developed by isolating proteins from peas and chickpeas to replicate the molecular structure of milk. It is shelf-stable and will target food service partners, including coffee shops, smoothie bars, bakeries, and cafes. The new product was inspired by the dairy region of Hokkaido, Japan, and the …

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Oh So Wholesome

© Oh So Wholesome

Oh So Wholesome Gains Major Tesco Listing for “Veg’chop” Made From Pulses, Seeds and Veg

New brand Oh So Wholesome has announced that its unique plant-based product, Veg’chop, has gained a listing at 649 Tesco stores UK-wide. Veg’chop is made from pulses, seeds, and vegetables, including lentils, quinoa, sweet potato, and chia seeds. It is described as having a “savoury, seasoned and slightly nutty flavour”, and is reportedly high in protein and fibre. Co-founder Jason Gibb decided to develop the product after struggling to find a plant-based ingredient that wasn’t a processed meat alternative. Veg’chop can be cut up and used in a variety of dishes, including fajitas, curries, pasta, salads, and wraps. “We’re delighted to secure such a big listing for our first launch,” said Gibb. “I think that speaks to the growing appetite for minimally processed foods that …

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Happiee lion's mane mushroom chunks

© Happiee

Happiee Launches “UK’s First” Easy-Cook Lion’s Mane Mushroom Chunks

Plant-based brand Happiee, best known for its seafood alternatives, has expanded its range with the launch of easy-cook lion’s mane mushroom chunks. Claimed to be the first products of their kind in the UK, the chunks are available in two flavours — Original and Teriyaki. They are aimed at the growing number of consumers searching for less processed alternatives to meat. Lion’s mane mushrooms can be difficult to prepare due to their natural bitterness, but Happiee’s products are pre-prepared and marinated, meaning they can be cooked within minutes. The chunks reportedly contain 4.1g of protein and 2.8g of fibre per 100g, and are low in sugar. The new launch marks Happiee’s first entry into the functional foods market and draws on the brand’s Asian roots; …

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THIS superfood

© THIS

THIS Shifts from Meat Alternatives to Superfoods in New Product Line

Plant-based food company THIS™ is launching its new Super Superfood product line in UK supermarkets, marking a shift from its previous focus on meat alternatives to whole-food protein products. The range includes the Super Block and Marinated Pieces, which will be available from April 28 in Tesco and Ocado, followed by Waitrose and Sainsbury’s in the coming weeks. The products are priced at £3.95 each. The Super Block is a high-protein, plant-based block made from fava bean protein, seeds, and vegetables. Each 250g block contains 18g of protein per 100g, along with a source of iron, Omega-3, and fiber. Shiitake mushrooms contribute to its firm texture and natural umami flavor. The Marinated Pieces, weighing 180g, feature the same core ingredients and are infused with a …

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Heura chicken-style fine herbs burger

© Heura

Heura Launches Chicken-Style Fine Herbs Burger With “Unprecedented Juiciness”

Spanish plant-based meat brand Heura has announced the launch of a new chicken-style innovation, the Fine Herbs Burger. The product is said to have the same amount of protein as a conventional chicken burger, but contains fiber and healthy fats to provide “unprecedented juiciness”. It is designed to replicate the sensory experience of white meat, with no cholesterol or trans fats and low levels of sodium and saturated fat. The chicken-style burger aims to cater to the tastes of Spanish consumers, many of whom have a preference for white meat as a protein source. There are already some signs that acceptance of plant-based products is growing in the country; recent research by Heura reportedly found that 40% of Spaniards identify legumes and their derivatives — …

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YOSOY matcha avena

© YOSOY

YOSOY Taps Matcha Trend with Barista Oat Drink Collaboration with Matcha & CO

Spanish plant-based beverage brand YOSOY, has partnered with Matcha & CO, to introduce a new ready-to-drink oat matcha beverage. The product, called “YOSOY Barista Matcha Avena,” is the first of several new offerings planned by YOSOY this year and is designed to cater to the rising demand for matcha in Europe. The new drink will be available in select supermarkets, including Carrefour, El Corte Inglés, and Ahorramas, with a retail price of €2.49 per unit. The drink combines organic matcha sourced from Uji, Kyoto (Japan) with YOSOY’s barista oat drink, offering a creamy, smooth texture without added sugars, additives, or gluten. Marketed as an easy-to-consume option for those looking for a quick matcha latte, the product is available in a 1-liter format, ideal for both …

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JELL-O

© The Kraft Heinz Company

Kraft Heinz Debuts JELL-O Oat Milk Chocolate Pudding, Its First Plant-Based Dessert Offering

Kraft Heinz has introduced its first plant-based dessert, JELL-O Oat Milk Chocolate Pudding, marking the brand’s entry into the plant-based food sector. This new product, which is lactose-free, vegan, and made with oat milk, is now available in 4-packs at retailers across the US. The pudding, which mimics the same creamy texture and rich chocolate flavor JELL-O is known for, is crafted to meet the growing demand for dairy-free alternatives. Oat milk was chosen as the base due to its creamy consistency and mild flavor. The chocolate variety pays homage to the original flavor introduced by JELL-O in the 1930s. The company states that, given pudding’s popularity in American households and the growing prevalence of milk allergies among both children and adults, the new product …

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Miyoko’s Creamery

© Miyoko’s Creamery

Miyoko’s Creamery Builds Out Spreadable Cheese Range With Jalapeño Launch

Miyoko’s Creamery has expanded its range of dairy-free products with the launch of a new Jalapeño Plant Milk Cheese Spread. The product combines organic cultured cashew milk with jalapeño peppers and is made using traditional creamery techniques. The spread joins the company’s existing portfolio of plant-based cheese spreads, which includes Classic Chive, Roadhouse Cheddar, and Sundried Tomato, which were launched in 2023. Each variety is formulated with a short list of ingredients intended to offer a dairy-free alternative that replicates the texture and flavor of conventional cheese spreads. The Jalapeño variant is currently being sold in Nugget Market locations, with broader retail distribution anticipated during the summer. The suggested retail price is $6.99 for an 8-ounce tub. According to the company, the spread is designed …

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Vinker Foods

© Vinker Foods

Vinker Brings Its Plant-Based Korean Crispy Chick’n to US for First Time

Vinker, a plant-based food company based in Vancouver, Canada, is introducing its flagship product, Korean Crispy Chick’n, to the US market. The launch, which takes place at Pop Up Grocer in Manhattan, New York, marks the brand’s first foray into the United States. Vinker’s Korean Crispy Chick’n is a plant-based version of a popular Korean fried chicken dish. The product features bite-sized pieces made from soy protein, water, and soy oil, coated in a crispy batter and coated in a sweet-and-spicy sauce that mirrors traditional Korean flavors. Success in Canada Since its debut in Vancouver in April 2024, the product has garnered positive responses from Canadian consumers. Vinker has partnered with local restaurants, including Hankki, a Korean street food franchise, and Pokerrito, a poke bowl …

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Smoky tempeh block

© Tiba Tempeh

Tiba Tempeh Launches Smoky Tempeh Block, Gains Waitrose Listing

UK brand Tiba Tempeh has announced the launch of a new product, Smoky Tempeh Block. Infused with a smoky marinade, the tempeh can be used to add flavour to a variety of dishes, including stir-fries, pastas, and sandwiches. Tiba Tempeh also reports that it has secured a listing at supermarket chain Waitrose for three of its products — Original Block, Sweet Chilli Pieces, and the new Smoky Block. The products will initially launch at over 200 stores under Waitrose’s BrandsNew innovation platform, which identifies and nurtures exciting new FMCG brands. “We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block,” said Alexandra Longton, co-founder of Tiba Tempeh. “We’ve crafted the tastiest protein-packed tempeh, which we know consumers …

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Better Nature

Image: Christopher Kong on LinkedIn

Tempeh Brand Better Nature Launches at Hundreds of REWE Stores Across Germany

UK tempeh brand Better Nature has announced that its Organic and Smoky tempeh products have launched into 200 REWE stores across central Germany. The news comes just weeks after the tempeh gained a listing at 400 REWE Sudwest stores in the country. In total, Better Nature products are now available at around 1,300 REWE stores in Germany, following a previous launch last year. On LinkedIn, co-founder and co-CEO Elin Roberts reported that so far this year, Better Nature’s German sales are double what was forecast. This success has been made possible through a partnership with distributor Uplegger Foods, which has reportedly helped Better Nature gain a 30% share of the German tempeh market. “I won’t lie, Germany was a bit of a slog when we …

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jerky

© CellX

CellX Expands into US Market with GRAS-Cleared Morel Mycelium and New Jerky Brand

CellX, a biotechnology company operating in both cultivated meat and mycelium-based protein development, has received self-affirmed Generally Recognized as Safe (GRAS) status for its morel mushroom mycelium ingredient under US FDA regulations. The determination was made by an independent panel of scientific experts following an evaluation of safety data and nutritional composition. The company, which began developing mycelium-based ingredients in 2022, has introduced morel mushroom mycelium as a high-protein alternative protein source. Produced via biomass fermentation, the ingredient contains approximately 50% protein and 25% fiber, along with B vitamins, iron, and zinc. CellX’s proprietary morel strain was developed in partnership with a university and isolated from a wild sample collected in Shangri-La, China. CellX founder and CEO Ziliang Yang stated, “After four years of R&D, …

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