A recent international survey conducted by V-Label has found that consumers – particularly from younger demographics – increasingly make shopping decisions that largely depend on certifications and labels.
PBFA Paper Highlights Crucial Role of Transparent Labeling, Vegan Certification and Nudging in US Retail
Research by the Plant Based Foods Association (PBFA) has found that 70% of those surveyed are aware of the organization’s Certified Plant-Based seal. In the white paper, the PBFA also notes that 76% of shoppers believe transparency around ingredients and production methods is important. Furthermore, a huge 98% of consumers notice certifications when shopping, while 74% trust products more if they have a certified seal. The Certified Plant Based seal provides an authoritative definition of the term “plant-based”, which had previously remained ambiguous. Products marked with the seal are confirmed to be made with plants, fungi, and/or algae, and are entirely free of animal ingredients. The PBFA finds that plant-based certification acts as a nudge, a simple intervention that encourages consumers to purchase a product. …
