Violife: “As Category Leaders, We Have a Responsibility to Push the Entire Industry Forward and Set a New Standard”
As a leader in the plant-based cheese category, Violife is on a mission to redefine dairy-free indulgence. Known for its creamy textures and bold flavors, the brand continues to push the boundaries of what’s possible in plant-based dairy, ensuring that consumers never have to compromise on taste, texture, or nourishment. At Natural Products Expo West 2025, vegconomist sat down with Monica Bordin, Head of North America Commercial Operations at Violife, to discuss the brand’s latest innovations, how consumer expectations are evolving, and why clean-label ingredients and nourishment will define the future of plant-based dairy. Let’s start with your latest campaign. Can you tell us about ‘Creamy Confessions’ and how it connects with consumers?Absolutely! Violife has always been a brand that challenges norms and embraces bold, …