REBBL, a functional plant-based beverage brand, launched a new campaign, REBBL With a Cause, with actor and activist Ruby Rose, to drive donations to the Anti-Racism Fund (ARF). The brand announced its plans to contribute 5% of online sales to ARF.
Dr. Bronner’s Drops B Corp Certification Over Integrity Concerns
North American soap brand Dr. Bronner’s, has announced it will not renew its certification with B Lab, the nonprofit organization overseeing the B Corp program. The decision follows years of advocacy by Dr. Bronner’s for stricter certification requirements, particularly regarding the supply chains of multinational corporations. The company, which holds the record for the highest-ever B Corp score, has been a vocal critic of what it sees as the dilution of the certification’s integrity. In a joint statement, CEO David Bronner and president Michael Bronner said that the company no longer believes certification aligns with its mission. “The integrity of the B Corp Certification has become compromised, and remaining certified now contradicts our mission. Sharing the same logo and messaging regarding being of ‘benefit’ to …