Christmas Strategy for Plant-Based Brands
The festive season is here – a key opportunity for brands to tap into the rising demand for plant-based foods, according to ProVeg International. With consumers embracing flexitarian and plant-forward diets, now is the time to position plant-based products as essential components of holiday celebrations. Plant-based at Christmas Christmas remains a cornerstone of global holiday celebrations, with food playing a central role. Increasingly, plant-based dishes are making their way onto festive tables. In the UK, for example, 27% of households will serve or prioritise vegetarian or plant-based options this Christmas, according to Tesco’s Annual Christmas Report.[1] Younger consumers, particularly those aged 26-35, are leading this shift, with one in four British households planning alternatives to traditional turkey.[2] Brands are responding with innovative products like no-turkey …
