Californian plant-based meat company Alpha Foods has launched an unusual marketing campaign in collaboration with advertising agency Mischief. As part of the campaign the seed kits allow customers to grow the ingredients used in Alpha’s meat alternatives, including its chik’n nuggets, burritos, and pot pies, all of which can be grown and harvested at home.
LIVEKINDLY Collective Significantly Expands US Presence with Alpha Foods Acquisition
The LIVEKINDLY Collective (LKC) has announced the acquisition of California-based Alpha Foods, a popular plant-based brand known for its frozen burritos, wraps, tamales, breakfast sandwiches, and meat alternatives. Alpha Foods enjoys a strong brand presence in the US; its products are available at 11,000 retail locations, including Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson’s, Sprouts, Sam’s Club, and other stores nationwide. Additionally, Alpha Foods products are served through various food service channels, including the military, colleges, and universities. “In the US, Alpha is one of the fastest-growing brands in the plant-based frozen food category. The strategic acquisition of Alpha’s assets will allow us to significantly increase our US presence and bring innovative, delicious products to consumers in the US under the Alpha brand. We are …
