Californian plant-based meat company Alpha Foods has launched an unusual marketing campaign in collaboration with advertising agency Mischief. As part of the campaign the seed kits allow customers to grow the ingredients used in Alpha’s meat alternatives, including its chik’n nuggets, burritos, and pot pies, all of which can be grown and harvested at home.
Alpha Foods Unleashes the Power of HME Technology to Make the “Most-Meat Like” Plant-Based Chicken Strips
California-based Alpha Foods, a popular plant-based brand known for its frozen burritos, wraps, tamales, and nuggets, launched plant-based Homestyle Chik’n Strips last year to cater to consumers from vegans to flexitarians to meat lovers. The company, now part of the The LIVEKINDLY Collective, says that its plant-based chicken strips shred, taste, and cook just like chicken and describes them as the “most meat-like” plant-based chicken. To satisfy consumer demands for a plant-based product that provides a meat-like eating experience, the company leverages High Moisture Extrusion (HME) technology but uses a unique processing approach. Alpha Foods explains that its HME method mixes and cooks soy and wheat in an extruder at specific temperatures. Through this process, the plant proteins melt and fold into strands that resemble the fibers responsible …
