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Planted steak launches in retail

© Planted Foods AG
Products & Launches

Planted’s Fermented Steak Arrives in the UK With Major Tesco Listing

Swiss plant-based meat brand Planted has announced that its steak alternative, planted.steak, has gained a listing at major UK retailer Tesco. The product is made using a fermentation process, which reportedly gives it an authentic umami flavour. It contains soy protein, bean and rice flour, rapeseed oil, and a mix of microbial cultures, providing a source of protein, fibre, vitamin B12, and iron. Planted claims the meat alternative is the first plant-based steak to use all-natural ingredients and no additives. The fermented steak initially launched for food service in mainland Europe last year, before expanding into retail with listings at Coop Switzerland and REWE in Germany. It is described as a sustainable option, reportedly generating 97% fewer CO2e emissions per product weight compared to its …

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The Tofoo Co.

© The Tofoo Co.
Products & Launches

Tofoo Co. Launches Thai Burger and Southern Fried Pieces in Retail Expansion

The Tofoo Co., a leading player in the UK’s plant-based market, has launched two new products just in time for the summer: the Thai Burger and Southern Fried Pieces. These new offerings mark the brand’s continued expansion into the plant-based convenience sector, responding to shifting consumer preferences and growing demand for accessible, ready-to-eat products. The Thai Burger, now available in Waitrose stores, blends spiced tofu with vegetables, creating a plant-based alternative to traditional meat burgers. It joins Tofoo’s Tex Mex burger in the brand’s summer range, catering to the growing number of people seeking plant-based barbecue options. Meanwhile, the Southern Fried Pieces, available in Tesco, offer two tofu pieces coated in a southern-fried crispy crumb. These join Tofoo’s expanding range of crispy tofu products, which …

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Oh So Wholesome

© Oh So Wholesome
Products & Launches

Oh So Wholesome Gains Major Tesco Listing for “Veg’chop” Made From Pulses, Seeds and Veg

New brand Oh So Wholesome has announced that its unique plant-based product, Veg’chop, has gained a listing at 649 Tesco stores UK-wide. Veg’chop is made from pulses, seeds, and vegetables, including lentils, quinoa, sweet potato, and chia seeds. It is described as having a “savoury, seasoned and slightly nutty flavour”, and is reportedly high in protein and fibre. Co-founder Jason Gibb decided to develop the product after struggling to find a plant-based ingredient that wasn’t a processed meat alternative. Veg’chop can be cut up and used in a variety of dishes, including fajitas, curries, pasta, salads, and wraps. “We’re delighted to secure such a big listing for our first launch,” said Gibb. “I think that speaks to the growing appetite for minimally processed foods that …

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Beyond Meat Beyond Smash burger

© Beyond Meat
Products & Launches

Beyond Meat Brings Beyond Smash Burger to Tesco Stores UK-Wide

As Veganuary approaches, Beyond Meat is set to launch its Beyond Smash burger at Tesco stores across the UK. The product has the same taste and texture as the original Beyond Burger, but with a slimmer patty that crisps up when cooked. Containing 16g of protein per 100g serving, the burger is said to be suitable for stacking in a bun or crumbling onto salad. Beyond Smash previously launched at Ocado and is kosher, halal, and vegan-certified. “We’re delighted to introduce Beyond Smash to Tesco customers as part of Tesco’s commitment to identify and increase tasty plant-based options both in-store and online,” said Molly Hannah, Assistant Buyer – Frozen Plant Based & Vegetarian at Tesco. “With its unbeatable taste and texture, the Beyond Smash is …

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Tesco Christmas main dishes

© Tesco
Retail & E-Commerce

Tesco to Prioritise Veg-Led Christmas Mains as Over 27% of Brits Consider Serving Meat-Free Options

Tesco’s 2024 Christmas Report, based on two surveys that polled 6375 UK adults, has found that 27% of people plan to serve or will consider serving meat-free Christmas main dishes this year. Figures also indicate that consumers are increasingly seeking plant-rich options made from pulses, nuts, seeds, and vegetables. These veg-led foods now account for 40% of Tesco’s plant-based sales, according to IRI/Circana figures (data 41 weeks to 12 October 2024 versus last year). This means the retailer has sold almost 600,000 more veg-led dishes this year than in the same period in 2023. With this in mind, Tesco is focusing on vegetable-based Christmas centrepieces this year. Vegan-friendly options include: Finest Roasted Vegetable and Cranberry Star — Seasoned roasted butternut squash and parsnip with cranberries …

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© JULIENNE BRUNO
Cheese Alternatives

JULIENNE BRUNO Announces Second International Expansion, Launching at Tesco Republic of Ireland

London-based dairy-free cheese brand JULIENNE BRUNO has announced that it is expanding into the Republic of Ireland in collaboration with supermarket chain Tesco Ireland. The brand’s Collection 01 is now available at 65 Tesco stores across the country, and online at Tesco.ie. There are three products in the collection — Burrella (inspired by burrata), Crematta (inspired by cream cheese), and Superstraccia (inspired by stracciatella). All three have been recognised at the Great Taste Awards. The cheese alternatives are made from naturally fermented soy, and have a natural shelf life while being free of artificial preservatives. Described as “fresh, creamy, and versatile”, they are said to appeal to omnivorous cheese enthusiasts as well as plant-based eaters. “Exciting growth trajectory” This is JULIENNE BRUNO’s second international expansion; …

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Fry's Family Foods shapeable plant-based mince

© Fry's Family Foods
Meat- and Fish Alternatives

Fry’s Launches the “First” Shapeable Plant-Based Mince to Be Available in UK Supermarkets

Meat alternatives brand Fry’s Family Foods has announced the launch of a new product, Shape & Sizzle Mince, at Tesco stores UK-wide. The company believes the product is the first ever shapeable plant-based mince to be available in UK supermarkets. It is sold frozen and can be used in a range of dishes, including meatballs, burgers, spaghetti bolognese, and shepherd’s pie. Made from non-GMO soy, the mince is high in fibre, protein-rich, and low in saturated fat. In taste tests involving over 100 consumers, the product was reportedly preferred over other popular plant-based minces, with the taste, texture, and appearance all highly rated. “This innovation has been created specifically to meet strong consumer demand for a great quality, meat-like plant-based mince that can be used …

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Juicy Marbles launches at Tesco

© Juicy Marbles
Retail & E-Commerce

Tesco Reports “Phase Two of Plant-Based Revolution” With Rising Demand for Meat-Free Ingredients

The UK’s largest supermarket chain Tesco reports that the plant-based revolution appears to be entering a second phase, driven by consumers cooking from scratch. The retailer noted that while plant-based is “the biggest food trend this century”, there was a slight dip in sales last year, attributed to the novelty wearing off for customers who were buying the products out of curiosity. However, sales of meat-free ingredients and whole cuts are now on the rise again. Over the last three months, sales of fish alternatives have risen by a huge 100% compared to the same period last year, while tofu and tempeh sales are up by about 20%. Plant-based steaks and chicken breasts have also seen a 20% sales boost, while meat-free burgers are up …

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Tesco expands Plant Chef range

© Tesco
Products & Launches

Tesco Expands Plant Chef Range With Frozen Meatballs, Sweet Potato Katsu Curry & More

The UK’s largest supermarket chain Tesco has expanded its vegan Plant Chef range for Veganuary, with several new and updated products. In the chilled category, the range now includes: Meat Free Spaghetti Bolognese — Pasta in bolognese sauce with soy protein, mushrooms, tomatoes, and herbs. Sweet Potato Katsu Style Curry — Spiced sweet potato in a mild curry sauce with ciabatta-style breadcrumbs, plus a side of cooked jasmine rice and peas. Sweet & Sour No Chicken & Rice — Soy protein strips in a pineapple and ginger sauce with cooked jasmine rice, water chestnuts, peas, and red pepper. Bean Chilli & Mexican Style Rice — Mixed beans in a spiced tomato sauce, alongside cooked seasoned long grain rice with sweetcorn and black-eyed beans. The meal …

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Tesco vegan Christmas range

© Tesco
Food & Beverage

Tesco Launches Extensive Vegan Christmas Range Featuring Roasts, Desserts & More

UK supermarket chain Tesco has revealed its vegan Christmas range for 2023, featuring a selection of mains, desserts, and party food. The range includes: Mains No-Turkey Crown — Tesco is offering two plant-based turkey-style roasts this year, under the Plant Chef and Wicked Kitchen brands respectively. The Plant Chef option features herb stuffing, while the Wicked Kitchen roast comes topped with a garlic melt. Seasonal Seeded Roasts with Port Gravy — A new take on the traditional nut roast, featuring chestnuts, mushrooms, lentils, and kale. Mushroom & Chestnut Festive Wreath — A wreath-shaped dish made from mushrooms, chestnuts, and brown rice, decorated with cranberries and sunflower seeds. Butternut Wellington — Consists of a pea protein-based centre surrounded by roasted butternut squash and a mushroom & …

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Planted plant-based hoisin duck

© Planted
Products & Launches

Planted Launches at 350 Tesco Stores, Debuts Plant-Based Hoisin Duck

Planted, a Swiss startup producing meat alternatives using fermentation technologies, has secured a major retail listing at the UK’s largest supermarket chain, Tesco. Three Planted products have now launched at 350 Tesco stores nationwide, including a brand new plant-based hoisin duck alternative that is currently not available anywhere else. The meat alternative is made with sunflowers, oats, and peas, and is said to have “the perfect balance of caramelised crispiness and tender juiciness”. The other products launching at Tesco are plant-based kebab meat and lemon & herb flavour plant-based chicken, both featuring updated packaging. All three meat alternatives are described as clean-label, representing a “new standard in the plant-based meat industry”. Planted has also recently achieved B Corp certification, receiving an “outstanding” rating due to …

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© Grubby
Products & Launches

Plant-Based Recipe Kit Startup Grubby Announces First Retail Launch at Tesco

Grubby, a UK startup offering plant-based recipe kits, has announced that it is launching at Tesco following the success of its D2C business. The launch marks the first time Grubby has been available for retail, with three recipe kits on offer — Aubergine Thai Green Curry, Curried Coconut Dahl, and Crispy Gnocchi Puttanesca. Each kit serves two people and will be presented in a dedicated branded display, with more varieties set to be introduced soon. Grubby began as a B2B business delivering to offices, before pivoting into D2C during the pandemic. The brand has over 56,000 customers, with customer spend trebling within the past year. The new launch comes as Tesco reports that plant-based is a “high-growth category”, countering media claims that the industry is …

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Crackd's Quiche Lorraine made with vegan eggs

Image courtesy of Crackd
Products & Launches

Crackd The No-Egg Quiche Featuring THIS Isn’t Streaky Bacon & Applewood Vegan Cheeze Launches in Tesco

British brand Crackd today announces the launch of a new range of vegan-certified quiches featuring its plant-based liquid egg product The No-Egg Egg. The quiches are set to launch exclusively at Tesco stores at the end of May. To develop its Crackd The No-Egg Quiche range, Crackd partnered with plant-based companies THIS and Applewood Vegan to offer three vegan versions of classical flavours: Quiche Lorraine, Cheeze & Broccoli, and Caramelised Red Onion. The new launch responds to consumer research showing an increased demand for ready-to-eat plant-based options. Interest in the category surged during lockdown when quiches became popular among consumers as mealtime options, explains Crackd. A versatile egg replacer Last month, Crackd’s quiche range won silver and bronze awards at the 2023 Farm and Deli …

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New Food Forum 2023 Upfield

©ProVeg International
Retail & E-Commerce

At New Food Forum Conference, Czech Retailers Agree to Innovate and Promote Plant-Based Foods

At the New Food Forum Conference 2023, recently held in Prague, retailers throughout the Czech Republic pledged to boost their plant-based product ranges, in response to increased consumer demand for more plant-based meat and dairy alternatives. In addition, delegates from Tesco and Upfield renewed commitments to boost their plant-based offerings, with Upfield reportedly pledging to make all of its products plant-based within the next three years (vegconomist has contacted Upfield for further information and confirmation.) Organized by ProVeg Czechia, this year’s Conference hosted retailers and food manufacturers from across the Czech Republic, who discussed the need for better availability, quality, and more affordably-priced plant-based alternatives to animal products. Among major topics, participants discussed how innovations and new technologies are key to developing the plant-based sector …

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Vegan mini cupcakes

© OGGS
Sweets & Snacks

OGGS Launches Convenience Packs of Vegan Mini Cupcakes at Tesco Express

British plant-based bakery brand OGGS has launched new, smaller packs of its vegan mini cupcakes at 200 Tesco Express stores nationwide. The products were previously only sold in packs of nine, but the new trays contain six cupcakes to make them more conveniently sized. Available in vanilla and chocolate flavours, the treats are made with aquafaba instead of eggs, with each one coming in at under 100 calories. They are packaged in 100% recycled plastic. Alt eggs and baked goods Claiming to be the UK’s top plant-based bakery brand, OGGS has a range of products available, including lemon, chocolate fudge, and Victoria sponge cakes. Millionaire and brownie bites are also on offer, and the brand launched luxury mince pies over the Christmas period. OGGS also …

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Classic Steak Meati

Classic Steak © Meati
Market & Trends

Sales of Exotic Mushroom Booming Due to Rising Popularity of Plant-Based Food

UK supermarket Tesco reports that demand for exotic mushroom varieties is surging, driven by growing interest in plant-based food. Lancashire-based producer Smithy Mushrooms says its business has grown by three times in as many years, with demand for oyster mushrooms particularly high. Sales have increased from 370,000 packs per year to over a million, forcing the company to turn away customers as it can’t keep up with demand. Smithy is now set to open a new site that will allow it to more than double the production of oyster and shiitake mushrooms. “The plant-based food boom has been the best thing that’s ever happened to our business and suddenly exotic varieties like oyster and shiitake mushrooms, which just five years ago I was struggling to …

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Derek Sarno

Derek Sarno. Image: LinkedIn

Retail & E-Commerce

Tesco Plans New Veg-Led Options Despite Derek Sarno Departure

Derek Sarno has announced he will be leaving his position as Director of Plant-Based Innovation at UK supermarket chain Tesco. Sarno, who co-founded the highly successful brand Wicked Kitchen, has been in the position for six years. During this time, he has overseen the development of both Wicked — which initially launched exclusively at Tesco in 2018 — and the retailer’s more affordable brand, Plant Chef. The launches made Tesco one of the first supermarkets to have its own line of plant-based products. There are now over 180 products in the Plant Chef range alone, and Wicked Kitchen also continues to expand — including internationally. Sarno helped to make Tesco the first UK supermarket to stock alt meat products in the conventional meat aisle, and …

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© Hilton Food Group
Facts & Figures

Hilton Food Group Sees Vegan & Vegetarian Category Increase 40%

Hilton Food Group recently reported that its vegan and vegetarian category grew 40% in the first half of 2022. Over a three-year period, Hilton’s total revenue rose 20.4% to £2,038.7M. Hilton Foods is a company that processes, packs, and distributes meat and other protein products to UK and supermarkets, including Tesco.  According to the company, the rise in plant-based sales has been fuelled by flexitarian and vegetarian trends demanding alternative protein options. But with the continued disruption in global supply chains and rising inflation, Hilton says it has concerns for future profits. “In the first half of the year, Hilton has further strengthened its position as the international protein partner of choice. We have continued to focus on our strategy of diversification and differentiation, driving a further …

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Wicked Kitchen new range

Wicked Kitchen / Tesco

Retail & E-Commerce

Tesco’s Plant-Based Range Expands With 34 New Products

Tesco’s plant-based range has been significantly expanded, with 34 new products launched across a variety of categories. The UK supermarket chain has added meals such as Twisted Thai Green Curry, Spicy Pepper-No-Ni Pizza, and No Steak and Ale Pies to the Wicked Kitchen range. New sides include Eggy Style Tofu Rice and Dough Balls with Roasted Garlic Dip, while the dessert range now features Millionnaire’s Sundaes and Caramel Biscuit Dream Pots. These options can all be bought as part of the Wicked Meal Deal for 2, featuring a main, side, and dessert for £8. New dairy alternatives have also been added to both the Wicked Kitchen and Plant Chef lines. Wicked Kitchen now offers vegan shakes, while plant-based yogurts and cheeses have been launched under …

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Zizzi vegan Italian dishes

© Zizzi
Products & Launches

Zizzi Launches Three Vegan Italian Dishes at Tesco

UK-based restaurant chain Zizzi is to launch three of its best-loved vegan Italian dishes — Jackfruit Pepperoni Pizza, Rainbow Lasagne, and Praline Brownie — into Tesco supermarkets nationwide. Zizzi previously launched 13 dishes at Tesco earlier this year, however these are the first vegan product launches. Tesco customers can now purchase Zizzi’s award-winning Jackfruit Pepperoni Pizza, the first-ever vegan pepperoni pizza to be developed by a high-street restaurant chain. Shoppers can also try Zizzi’s chocolate brownie with hazelnut praline sauce, along with the chain’s colourful rainbow lasagne. The latter was originally intended as a limited-edition menu item, but proved so popular that it became a permanent fixture. The rainbow colours come from red onion, beetroot, butternut squash, and spinach. Vegan Italian food Plant-based options are …

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