Sainsbury’s is preparing to reap the rewards from next month’s Veganuary food sales. The major supermarket chain has announced a huge extension of plant-based food, in all of its UK stores, saying that has already seen a 65% increase in sales of plant-based products year-on-year.
UK Supermarkets
Morrison’s Expands V-Taste Range With New Plant-Based Ready Meals
Last September it was revealed that UK supermarket Morrison’s had launched its own-brand vegan line, V-Taste. Now due to successful sales figures and customer demand, it has again expanded the line with the addition of plant-based ready meals.
Tesco to Increase Vegan Products by 837% in Bid for Plant-Based Category Leadership
UK: Tesco’s chief executive Dave Lewis has revealed in an investors meeting the outlined future steps for the supermarket chain following loss of profits. The plans include the opening of high-end Tesco Finest stores, low-budget discount stores called Jacks, and a huge increase of vegan products from 32 to 300 lines.
Sainsbury’s to Open UK’s First Vegan Meat Counter
UK supermarket giant Sainsbury’s has revealed it will open a “pop-up” vegan butchers in London to celebrate World Meat Free Week, between 21st and 23rd June. Meat Free Week is a global initiative which puts a “spotlight on the importance of reducing our meat intake for the sake of our planet by encouraging people to make at least one meal meat free.”
Sainsbury’s First to Bring Vivera 100% Fat Free Vegan Bacon to Market
Vivera, one of the largest producers of plant-based meat alternatives in Europe, announces the introduction of its 100% fat free Veggie Bacon Pieces into Sainsbury’s stores across the UK. Vivera currently produces more than 1 million plant-based products per week.
Co-op: “It’s Important That we Have an Offering for Vegans in the UK”
British supermarket the Co-operative has been increasing its presence in the vegan market since the beginning of 2019, and last week vegan consumers were pleased with the announcement of a plant-based sausage & beans tinned product. Daily Mail noted however, the discrepancy in price, and that vegans have to pay .60p more than the standard meat version.
Marks and Spencer Angers Vegans With Fruit Juice Containing Beef Collagen
M&S, as it is known in the UK, is a major British multinational retailer that has recently taken a step backwards in the vegan world, after a customer noticed a beef ingredient in its fruit juice. This disappointing revelation follows news earlier this year that M&S had introduced 50 new vegan dishes into its food range.
Waitrose UK Introducing Another New Vegan Line
UK consumers are becoming hungrier for plant-based foods, and Waitrose supermarket is working to keep up with demand. Waitrose forms the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership. It is the seventh largest supermarket chain in the UK and is renowned for its quality produce and service.
Telegraph Warns Against Vegan Tax
In an article published today in The Telegraph, editor of Vegan Living magazine Flic Everett discusses what she terms “vegan tax”, making a case in point of a recent scandal arising from the £28 price tag for two cauliflower steaks at a North London Young’s pub.
Tesco’s Doubles Vegan Products for Veganuary
Supermarket giant Tesco has doubled its vegan food range for Veganuary which has seen enormous success so far this year, with a record 300K participants trying veganism for January.
Marks & Spencer Introduces New Vegan Labelling
The new year is beginning well for vegans in the UK. This week, Marks & Spencer released more than 50 new vegan dishes, as part of their Plant Kitchen range. It can also be confirmed that they have also introduced a labelling system for all of their own-brand vegan products.
Supermarkets Race to Release New Products for Veganuary
Veganuary has enlisted an estimated 300,000 people to try veganism for January this year and British supermarkets have flooded the market with new products in response to the demand.
Tesco’s Latest Vegan Move: Plant-based Catering
The UK’s biggest supermarket Tesco is to provide a vegan catering service, through its own Wicked Kitchen line. The plant-based platters will be to supply meetings, parties and events with healthy finger food.
Sainsbury’s Introduces 25 New Vegan Products to Shelves for 2019
UK supermarket Sainsbury’s has added 25 new products to its vegan range, reacting to increasing demand among their customer base. The major supermarket will soon stock over 100 vegan products in stores nationwide, as well as online.
Sainsbury’s Brings US Brand Gardein into the UK
US food manufacturer, Conagra Brands, has announced it will distribute the popular plant-based brand Gardein, throughout the UK in Sainsbury’s stores from next year. Gardein (garden protein) is a product line of meat-free frozen foods such as plant-based fish fillets, and chicken strips, which are produced in British Columbia, Canada.
Morrison’s Launches Own-brand Vegan Line “V Taste”
Morrison’s supermarket has launched its own-brand vegan ready meal range, featuring a range of dishes and desserts.
Iceland: “We Will Continue to Innovate Using Plant-based Ingredients”
Iceland Foods is the UK’s leading retailer in frozen products with over 900 stores throughout the UK, a further 40 owned or franchised stores across Europe and a global export business.
E Fundamentals Carries out Survey on Vegan Supermarket Shopping
In the week following the resignation of Waitrose Food Magazine editor William Sitwell over the scandal around his negative comments about vegans, Waitrose has been found top of the list for shopping for vegan products online.
Tesco’s Wicked Kitchen Doubles Due to Demand
UK supermarket giant Tesco has expanded its Wicked Kitchen range in response to enormous demand. Tesco introduced their own brand range, headed by chef Derek Sarno, this January, and say that sales of vegan products have increased by 25% this year.
Waitrose Responds to Rise of Vegans with New Own-Brand Range
UK supermarket Waitrose & Partners has reported that sales of vegan and vegetarian products are up 71% compared to last year. To celebrate this growing trend, they are expanding their plant-based offerings with an exclusive own label range of 30 vegan and vegetarian products.