Else Nutrition

Else Nutrition and Danone Enter into Cooperation Agreement

November 15, 2023

Else Nutrition (BABY) has announced a multi-phase collaboration with French multinational food processing company Danone SA. Else and Danone signed a letter of intent (LOI) on November 13, 2023, which provides for cooperation in several phases. The prerequisite for this is the conclusion of certain economic conditions. The LOI came about after Danone completed extensive due diligence. In the first cooperation phase, Else and Danone will conclude a license agreement. This stipulates that Else’s purely plant-based and soy-free infant nutrition products, for which clinical evidence has been provided, are included in Danone’s specialty food range and are manufactured and marketed by Danone. In addition to the first phase, the contracting parties will negotiate further business opportunities beyond product marketing. The contracting parties expect to sign …

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Else Nutrition Expands Production Capabilities in the US With New Midwest Facility

September 8, 2023

Else Nutrition, the producers of best-selling plant-based baby and toddler nutrition products, has announced the start of commercial production at its new facility in the United States. The addition of this mid-western facility positions the company to meet the rising manufacturing demand for its products in North America while simultaneously enhancing cost-efficiency and product quality. Meeting rising demands Until the end of 2022, Else Nutrition had just one powder manufacturing facility in operation, handling the company’s sales in North America and internationally. At the beginning of this year, the company opened a second powder production facility in the United States, with plans for continued expansion since Else products are now available in more than 12,500 stores across North America. “The additional production facilities will enable us to stabilize …

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Else’s Plant-Based Child Nutrition Expands Into 900+ Locations at Canada’s Largest Pharmacy Retailer

May 31, 2023

ELSE NUTRITION HOLDINGS INC., a leader in plant-based child nutrition, has expanded its retail footprint in the Canadian market with Canada’s largest pharmacy — Shopper’s Drug Mart — and is now available at over 900 locations across 11 provinces and territories. The rollout is focused on Else Toddler Formula, which the company reports to be the highest-ranked seller within its portfolio. The expanded distribution follows Else’s recent listing in more than 7,000 CVS Pharmacies, the largest pharmacy chain in the US. Additionally, this March the female-led company announced it had tripled its production capacity with the addition of a second production facility in the United States as well as the beginning of manufacturing capabilities in Europe. “We are exceptionally proud to once again grow our …

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Retail & E-Commerce

Else Nutrition’s Vegan Cereals For Babies & Toddlers Now Available in 7,000 CVS Stores

May 2, 2023

Else Nutrition recently announced that two of its products — Baby Super Cereal and Toddler Organic — are now listed in more than 7,000 CVS Pharmacies, the largest pharmacy chain in the US. Additionally, itss Toddler and Kids Shake SKUs are now avilable at 440 Loblaws stores, Canada’s largest retailer, as of last month. This expansion follows the successful launch of Toddler Organic in 1,040 retail stores in September 2022. Else’s Baby Super Cereal is the number one most popular baby cereal on Amazon, according to the company, and is also the first Clean Label Purity Award-winning cereal product for babies without heavy metals in the United States. The cereals have Clean Label certification contain no animal ingredients, no soy and no gluten. According to …

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Else Nutrition Triples Production Capabilities, Will Produce in Europe in the Future

March 6, 2023

Else Nutrition triples its production capacity with the addition of a second powder production facility in the United States and the start of manufacturing in Europe. Else Nutrition recently opened a second powder production facility in the United States and announced commercial production operations in Europe in March 2023. With the additional facilities, Else can more than triple its production capacity. Until the end of 2022, Else Nutrition had only one powder manufacturing facility in operation, which handled the company’s sales both in North America and internationally. With the two new production facilities, Else aims to meet the rapid increase in demand from brick-and-mortar retailers and online sales through Amazon and Else’s own e-store. Thanks to the increased production volumes, the risk of future supply …

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Child Food

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Products & Launches

Else Debuts Full Infant and Child Nutrition Line at Fresh Thyme Markets

December 6, 2022December 5, 2022

Else Nutrition (OTC: BABYF) announces it is launching its full range of Baby, Toddler and Kids Nutrition products at all 71 Fresh Thyme Market stores. The company’s plant-based nutrition products will be available in ten states, including IL, IA, WI, MN, MO, IN, MI, OH, KY and PA. Fresh Thyme will offer Else Toddler, Toddler Omega, Kids Nutritional Drink in Chocolate and Vanilla, as well as three flavors of Baby Super Cereal. “At Fresh Thyme Market, we are committed to offering our customers real food at low prices, helping people live better and healthier lives,” said Liz Zolcak, President of Fresh Thyme Market. “Else’s plant-based food is a natural fit and will help meet our shoppers wherever they are on their wellness journey. We couldn’t …

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Fairs & Events

Revealed: Huge List of Food Innovations to Be Showcased at PBW Expo London

October 4, 2022September 28, 2022

The Plant Based World Expo, Europe’s only 100% plant-based event for professionals, will return to London from 30th November – 1st December. Here we reveal the extensive list of exciting innovations that will be showcased at the Olympia. The event, which will include a variety of up-and-coming businesses and well-known brands, will give retailers, food service providers, distributors, entrepreneurs, and investors the chance to examine and sample the newest goods making their imprint on the plant-based market. Plant-based meat and fish alternatives At the event, a variety of inventive meat and fish substitutes will be on display, appealing to a market of customers eager to reduce their reliance on animal products: No Meat Today will demonstrate its new range of healthy fish alternatives, including calamari …

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Retail & E-Commerce

Else Nutrition Launches on Amazon Canada Following 84% Growth on Amazon US

August 30, 2022

Else Nutrition began sales on Amazon Canada yesterday as part of the company’s Canadian market launch announced this June. Else reports that, in its Q2 2022 financial results, sales increased by 84% quarter-on-quarter and the number of regular subscribers on the platform doubled from 1,000 to nearly 2,000. The launch includes a range of Canadian-targeted products with bilingual packaging, including an infant formula, children’s shakes in vanilla and chocolate flavours, and Supper Cereals for babies 6 months and older in several flavours to follow. Ms. Hamutal Yitzhak, founding member and CEO of Else Nutrition, says, “We are extremely excited about our entry into the Canadian market and think Amazon.ca will cover an essential component in our growth strategy in Canada, as it did in the …

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Else Nutrition Enters Canada After Conquering USA

June 15, 2022

Else Nutrition announces today it will formally launch its plant-based infant and child nutrition in the Canadian market this July following two years of “solid growth” in the US. The publicly listed company is set to distribute and sell three flavors (original, mango, banana) of its Super Cereals for Babies, two flavors (chocolate and vanilla) of its Plant-Based Shakes for Kids, and a Plant-Based Toddler Formula, throughout retail and online channels. Continued success Else has seen astonishing success since its initial launch and is widely available in mainstream retail throughout the US. Just last month, the female-led company launched its first cereal product for babies, receiving its first US Clean Label Certification, and successfully completed a second preclinical study on its Plant-Based infant formula, marking …

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Else Successfully Concludes 2nd Preclinical Trial of Plant-Based, Soy-Free Baby Formula

July 31, 2022May 31, 2022

Else Nutrition, the baby, toddler and children nutritional company, announces it has successfully completed a second preclinical study on its Plant-Based infant formula, marking a critical new phase for bringing its innovative 0-12 month infant formula to market. Made without soy, Else’s product seeks to fill a major gap in the global $70 billion infant formula industry for dairy-free and clean-label alternatives. In the second trial, Else’s study showed proper protein efficiency in preclinical models, a significant finding that demonstrates the formula’s protein bioavailability with the Food and Drug Administration (FDA) and other regulatory bodies. Ongoing shortage The company’s announcement is a welcome development in unprecedented times, as the US continues to face a severe shortage in baby and toddler formula supplies. In the week …

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Products & Launches

Else Nutrition’s Super Cereal for Babies Receives First US Clean Label Certification

July 31, 2022May 3, 2022

Else Nutrition, which develops plant-based nutrition for babies and toddlers, announces the launch of its first cereal product, Super Cereal for babies. Made to provide a sustainable, dairy-free alternative to conventional baby cereals, Super Cereal was certified heavy-metal safe by the Clean Label Project Purity Award. Super Cereal is designed for babies six months and older and offers a nutritionally complete product that is organic, plant-based, and free from gluten and soy. Made from whole ingredients like buckwheat and almonds, it also provides 20+ essential vitamins, iron, quality proteins, fats and carbs with low sugar content. Else says the cereal is available in four flavors that can be easily prepared by mixing with warm liquids (breast milk, formula or water.) First to be certified According …

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Labeling

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Else Signs Agreement With UNFI For Distribution in Over 30,000 US Retail Locations

March 16, 2021

ELSE NUTRITION HOLDINGS INC, an innovative manufacturer of plant-based foods for infants, toddlers and children, announces that its whole plant foods have now been listed with United Natural Foods (UNFI) as a core partner for food distribution in the US. Else was the first producer of plantbased infant nutrition and is a publicly listed company.

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UNFI

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Food & Beverage

Else Plant-Based Nutrition For Toddlers Now Available in All 350 Sprouts Farmers Market Stores

February 9, 2021

Plant-Based baby, toddler and children nutrition producer, Else Nutrition, which became a publicly listed company last Autumn, announces today that its Plant-Based Nutrition for toddlers begins national rollout in the US with around 350 Sprouts Farmers Market locations, as plant-based alternatives become increasingly mainstream.

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What’s New in Corporate Plant-Based: Kraft Heinz, Tyson, Kroger, Else Nutrition, Beyond

January 28, 2021

Established legacy food companies like Kraft Heinz Co, Tyson Foods, Inc., and Kroger Co, are increasingly expanding their plant-based offerings to join purpose-built plant-based food companies like Beyond Meat Inc and Else Nutrition in the rapidly growing plant-based business market.

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ELSE Nutrition’s Plant-Based Infant Foods Launch in Over 380 US Retail Locations

October 30, 2020October 30, 2020

Else Nutrion Holdings, which develops plant-based alternatives to dairy milk-based baby foods, announces the early availability of its innovative products in US retail stores. The company expects to begin first retail sales through KeHE distributors in the western and southern regions of the United States as early as the end of November 2020.

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Stock market

Else Nutrition Announces an Increase to its Bought Deal Public Offering, Secures Distribution Deal with KeHE to Access Retail across North America

September 11, 2023September 18, 2020

Else Nutrition Holdings, the Tel Aviv based company which began trading on the Toronto stock exchange last June, is on its way to disrupt dairy nutrition for infants. Else describes itself as the first viable choice other than dairy and soy in over 120 years, with products made of whole plant ingredients, ready to disrupt a $70 billion market.

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Startups, Accelerators & Incubators

Plant-Based Baby Food Startup Mamamade Records 300% Surge in Sales During Lockdown

June 22, 2020

The British plant-based baby food company Mamamade has reported a 300 percent spike in sales due to the Covid-19 pandemic. Founder Sophie Baron attributes the rise to an increase in home deliveries during lockdown, as well as a desire from parents to ensure their children develop a taste for plant-based foods.

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Else Nutrition to Disrupt Baby and Child Nutrition Forever as First Plant-Based Infant Formula Launches to Market

August 4, 2022February 26, 2020

Plant-based infant nutrition products from Else Nutrition, a game-changing developer and marketer of clean-ingredient dairy alternatives, will soon be available following nearly seven years of research and development from the team of baby food industry veterans.

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