ASDA

© One Planet Pizza
Products & Launches

One Planet Pizza’s “Category First” Plant-Based Tex Mex Launches at Asda

UK brand One Planet Pizza has announced that its plant-based Tex Mex, claimed to be a frozen category first, is launching at Asda stores across the country. The pizza features a wood-fired sourdough base with tomato sauce and plant-based cheese made from white beans. It is topped with marinated vegetables, sweetcorn, and jalapeños. The launch comes after One Planet Pizza showed strong performance at Asda, reportedly seeing 41% year-on-year volume growth. The brand’s Spicy Peppernomi pizza became permanently available at the retailer in 2023, following a successful trial as part of Asda’s incubator program for new brands. “Outrageously tasty” One Planet Pizza now hopes to become Asda’s top vegan pizza brand. The company has also seen success at other retailers; the Tex Mex launched at …

more

Topics:

One Planet Pizza and Ben and Jerry's offer Veganuary meal deal

© One Planet Pizza
Company News

One Planet Pizza and Ben & Jerry’s Partner to Offer Exclusive Veganuary Meal Deal at Asda

UK-based vegan pizza brand One Planet Pizza has joined forces with ice cream brand Ben & Jerry’s to offer a Veganuary meal deal at Asda. Available online only, it is the retailer’s first ever frozen vegan meal deal, allowing shoppers to order One Planet’s Peppernomi Pizza and Ben & Jerry’s new Oat of this Swirled sundae for a total of £5. Ordinarily, the pizza costs £4 and the ice cream costs £5.50. The Peppernomi Pizza consists of a wood-fired sourdough base topped with Italian tomato sauce, plant-based cheese, and hyperrealistic plant-based pepperoni. It is One Planet Pizza’s bestselling product, and was made permanently available at 400 Asda stores a year ago following a successful trial. “Veganuary is undoubtedly the best time of the year to …

more

Topics:

Asda vegan turkey - part of the vegan Christmas range

© Asda
Retail & E-Commerce

One in Three Brits Have to Bring Their Own Food to Christmas Celebrations

Recent data coming from UK supermarket Asda indicates that 29% of Brits are uncertain about preparing a vegan-friendly Christmas dinner, while 75% of vegans often feel compelled to bring their own main dish to festive celebrations. Addressing this issue, Asda has introduced the OMV! Turkey & Trimmings for One, priced at £3.50. This vegan alternative includes a plant-based turkey, cranberry and orange stuffing, vegan sage and onion stuffing balls, and ‘no pigs’ in blankets, aiming to simplify the vegan Christmas dinner experience. Concerning Christmas Day preparations, according to the survey, about 17% of Brits express anxiety over cooking a separate meal, and 19% are unsure about vegan meal options. Additionally, 21% fear their offerings might not meet expectations. In response, 28% of Brits have researched …

more

Topics:

Asda vegan turkey - part of the vegan Christmas range

© Asda
Food & Beverage

Asda Launches Extensive Vegan Christmas Range, Including Turkey With “Skin”

This year, UK supermarket chain Asda is offering an extensive vegan Christmas range featuring 57 products. Some of the highlights of the range are: Whole No Turkey — Made from a combination of wheat, pea, and soy protein, this turkey alternative features a unique crispy “skin” coating. Like conventional turkey, it also has a light-coloured “breast” and darker-coloured “legs”, with the two plant-based meats having different textures. Oyster & Porcini Mushroom Wellington — Designed for those who prefer a more vegetable-based option, this wellington contains white and oyster mushrooms with pea protein. The filling is topped with chestnut and porcini mushroom duxelles and wrapped in pastry. Mushroom Pigs in Smoky Aubergine Bacon — A plant-based version of traditional pigs in blankets (small sausages wrapped in …

more

Topics:

Wicked Kitchen launches at Asda stores

© Wicked Kitchen
Retail & E-Commerce

Wicked Kitchen Expands to Asda Stores UK-Wide in “Major Milestone”

Plant-based brand Wicked Kitchen has announced a major UK retail expansion, with a selection of its meat alternatives now available at national supermarket chain Asda. The products on offer include Jalapeño Griller Patties, Italian-Inspired Amazeballs, and Chorizo-Style Bangers. Asda says the launch aligns with its Creating Change for the Better strategy, which aims to promote a more sustainable future. Wicked Kitchen first launched in the UK in 2018, originally available exclusively at Tesco stores. Sales were so high that the range was quickly doubled, and continued to expand over the following years. Over 150 Wicked Kitchen products are now available; these include meat alternatives, ready meals, bakery products, ice creams, and more. “Extending our products to Asda is a major milestone for Wicked Kitchen and …

more

Topics:

Clive's Purely Plants launches twin packs of pies

© Clive's Purely Plants
Products & Launches

Clive’s Purely Plants Expands Into Asda’s Freezer Aisle With Twin Packs of Pies

Clive’s Purely Plants, a UK brand producing plant-based pies and quiches, has announced it is launching twin packs of pies in the frozen aisle at supermarket chain Asda. The pies come in plastic-free packaging and are available in two varieties — chestnut mushroom with creamy tarragon sauce and saag curry with spicy potato and coconut. The launch comes as shoppers increasingly turn to the freezer aisle in search of longer-lasting and more cost-effective options; according to Clive’s, Kantar data indicates that frozen items are currently outperforming chilled products. “We wanted to create something that would be a great family meal, straight from your freezer, without compromising on quality — perfect for two people, no matter how big or small!” said Craig Blackborough, NPD manager at …

more

Asda launches new products for barbecue season

© Asda
Products & Launches

Asda Launches Range of New Plant-Based Products for BBQ Season

UK supermarket chain Asda has expanded its vegan OMV! and Plant Based By Asda ranges, launching several new products for the barbecue season. These include the OMV! No-Pork Chilli Sausages — featuring jalapeños, red chillies, and chipotle — along with the Plant Based by ASDA Mushroom Sausages and the OMV! No Beef Burgers. There are also some vegetable-based options, such as the Plant Based by ASDA Spiced Bean Burgers and Bombay Inspired Meat-Free Bangers (containing sweet potatoes, cauliflower, and spinach). The burgers can be served with OMV! Burger Mayo and Brioche Burger Buns. The launches come as the weather in the UK heats up, reportedly leading to a 300% surge in Google searches for “vegetarian BBQ ideas”. Over 110 new products The OMV! range launched …

more

Topics:

One Planet Pizza

© One Planet Pizza
Products & Launches

One Planet Pizza Now Permanently Available at Asda Following Successful Trial

After a successful trial as part of Asda’s incubator program last year, One Planet Pizza is now permanently available at 400 of the chain’s stores across the UK. During the trial, the pizzas were only available at a limited number of locations. Now, One Planet’s bestselling pizza, the Spicy Peppernomi, has launched nationwide in Asda’s frozen aisle where it will be stocked alongside major global brands such as Goodfellas and Chicago Town. One Planet is also working to become the world’s most sustainable pizza brand. After launching carbon labelling last year, the company aims to achieve B-Corp status by the end of 2024. “The future of pizza” Last year, One Planet completed a successful crowdfunding campaign, raising over 76% of its £200,000 target on the …

more

Asda new plant-based products

© Asda
Products & Launches

Asda to Launch Over 110 New Plant-Based Products in 2023

UK supermarket chain Asda is set to introduce a huge selection of new plant-based products this year, spread across two different ranges. The brand new OMV! range offers “decadent, tasty treats”, including meat alternatives such as Hot & Spicy No Chicken Burgers and No Pork Caramelised Red Onion Sausages. It will also include ready meals like plant-based macaroni cheese and the No Prawn Sandwich, along with sweet treats such as Choc Brownies and the Salted Fudge Chocolate Bar. 86 products for Veganuary Meanwhile, Asda’s nutritionally balanced Plant Based range will be expanded with new options including bacon-style rashers and a Chick*n Caesar Wrap. The latter features flame-grilled soy protein pieces, vegan Caesar-style mayonnaise, lettuce, tomato, gherkins, and vegan Italian-style hard cheese. 86 products will launch …

more

Fillets_Spicy_VFC

© VFC
Products & Launches

VFC Launches New Spicy Tenders and Fillets, Announces Ocado Listing

Vegan fried chick*n brand VFC has kickstarted 2023 with the launch of Spicy Tenders and Fillets, into Asda, the UK’s 4th biggest supermarket, a month after the Fillets rolled out into Sainsbury’s. Concurrently, the food activists announce a new listing with Ocado where consumers can now purchase VFC Fillets, Tenders and Popcorn Chick*n. Back by consumer demand The new spicy products feature VFC’s soy and wheat-based fried chicken alternative wrapped in a spicy and crispy cornflake coating. The fillets were previously on sale for a short time last year and have now been relaunched in response to requests from customers. Both products are now available at Asda stores across the UK. The news comes just two months after VFC updated its recipe to a new …

more

asda's vegan christmas offering chocolate bauble

© Asda
Products & Launches

UK: Asda Unveils “Largest Vegan Christmas Offering to Date” With 97 Products

UK retailer Asda has announced its vegan Christmas 2022 offering encompassing 97 products ranging from mains and desserts to party nibbles. According to Asda, this is its largest vegan Christmas offering to date, “suitable for whatever occasion the festive season has to offer”. The announcement coincides with World Vegan Month, which starts this November. Three new vegan items  Asda’s vegan Christmas range includes three new festive items for the holidays: Breaded Vegan Brie with Sweet Chilli Dip: Asda’s creamy vegan cheese bites are coated in a golden paprika and herb crumb and come with a sweet and spicy chilli dip for dipping. Plant-Based Vegan Turkey Crown with Umami Stock: The company’s plant-based vegan turkey crown comes topped with flavoured crumbs and finished with savoury umami butter.  Extra Special …

more

Topics:

Crave monster feet

© Crave
Sweets & Snacks

Crave Launches Vegan Monster Feet & Smokey Bacon Snacks at Asda

UK brand Crave has announced that its maize-based snacks — Pickled Onion Monster Feet and Smokey Bacon Flavoured Streakers — are launching at major supermarket chain Asda. The listing is the result of a bus stop ad that Crave placed outside Asda’s headquarters, reading ”We spent loads on this ad to get Asda’s attention”. The stunt worked, leading to talks with the supermarket chain. First launched in December 2021, Crave initially debuted at online supermarket TheVeganKind. Earlier this year, the brand raised an undisclosed sum of funding from an angel investor, making further expansion possible. Market-disrupting snacks Crave aims to provide vegan and allergy-friendly alternatives to the “bland and boring” options currently available, disrupting the $20 billion salty snacks market. The market for vegan snacks …

more

Topics:

LoveRaw Caramelised_Biscuit_Wafer

© LoveRaw

Sweets & Snacks

LoveRaw Launches Vegan Caramelised Biscuit Cre&m Wafer

Closely following the successful launch of the brand’s Nutty Choc Balls, which saw almost a quarter of a million vegan Ferrero Rocher-style treats purchased in only three weeks, LoveRaw today launches its latest NPD, the Caramelised Biscuit Cre&m Wafer. The new product is a variant of LoveRaw’s existing crispy wafer, this time filled with a biscuit cream with a caramel layer and crunchy biscuit crumb. The bar is available in Asda stores nationwide from this week with further listings in Holland & Barrett, SPAR, and more than 100 WHSmith travel stores. As with all of LoveRaw’s product portfolio, the new bar is free of palm oil, dairy products or artificial ingredients.  Love Raw, which reports it is now the fastest growing plant-based impulse company in …

more

Topics:

Asda Korean Style Chicken Wings

© Asda
Products & Launches

Asda Launches Vegan BBQ Range Including Korean Wings

UK retailer Asda – the 8th most popular supermarket in the UK – has launched a vegan BBQ range with prices starting from £2, rolling out into brick and mortar stores and online retail from this week. Asda’s vegan firsts Asda first launched its first own-brand vegan range — Plant Based — in January of 2020. And in the September of the same year, the retailer went on to launch over a hundred new vegan products, placing them together with the existing plant-based range to create the first dedicated vegan aisle in a UK supermarket. In Veganuary 2021 Asda even trialled the first vegan butcher counter in a UK supermarket, adding vegan bacon, bean burgers and meat-free meatballs added to its product range. The new …

more

Topics:

One Planet Pizza Launches at Asda

© One Planet Pizza
Interviews

One Planet Pizza: “We’re Not Your Typical Company. We’re Mission Led and Purpose Driven”

Much-loved UK brand One Planet Pizza has gone from strength to strength since launching in 2016 as the UK’s first producer of frozen vegan pizzas. Having smashed its recent Crowdfunder campaign, the father and son team has just secured its first major UK supermarket listing with a rollout into 75 ASDA stores across the UK. Four varieties of OPP’s wide product portfolio — Mediterranean Veg, Three Cheeze Margherita, Spicy Peppernomi, and Hawaiian — launched into ASDA on April 14th, placed on gondola ends for increased visibility, as part of the supermarket’s aim to increase flexitarianism. We caught up with Mike and Joe as they celebrate this most recent achievement. What’s the history of One Planet Pizza and how did the company evolve? Father and Son …

more

One Planet Pizza Launches at Asda

© One Planet Pizza
Products & Launches

One Planet Pizza Launches at Asda in First Major Supermarket Listing

One Planet Pizza launches at Asda as part of the supermarket’s incubator program. UK plant-based pizza brand One Planet Pizza has announced its first major grocery listing at nationwide chain Asda. The news comes following One Planet’s acceptance into Asda’s incubator program for new brands. Four of One Planet’s pizzas — Mediterranean Veg, Three Cheeze Margherita, Spicy Peppernomi, and Hawaiian — will be available at 75 Asda stores from tomorrow (April 14th). As part of Asda’s efforts to target flexitarians, the pizzas will be placed on gondola ends to increase visibility. The pizza brand is the first in the UK to feature on-pack carbon labelling, allowing consumers to gauge the products’ sustainability. For example, the Spicy Peppernomi pizza has a 54% lower carbon footprint than …

more

© Clive's Purely Plants
Products & Launches

Clive’s Purely Plants to Launch at Asda After Being Chosen For Chain’s Incubator Program

UK-based vegan bakery Clive’s Purely Plants has been selected to be part of supermarket chain Asda’s Nurture Programme. The incubator programme helps emerging brands enter Asda stores nationwide. Clive’s range of pies and pastries will soon be available at 72 of the chain’s stores, and shoppers will be able to vote for which products they want to stay. The range includes Clive’s new Creamy Mushroom Puff Pie and Saag Aloo Puff Pie, as well as established products such as the Chickeny Puff Pie and what the brand claims is the world’s first vegan Quiche Lorraine. There are also gluten-free options like the Tomato & Olive Tart, Mushroom & Leek Pie, and Chickpea Tagine Pie. All Clive’s products come in plastic-free packaging. Growth and expansion Clive’s …

more

Topics:

Tesco Mince Pies

©Tesco
Market & Trends

UK: Where to Find the Best Vegan Mince Pies This Christmas

Christmas would not be Christmas without a mince pie. Historically, mince pies contained minced meat along with festive fruits and spices – hence the name – but the modern mince pie is thankfully meat-free. However, most mince pies on the supermarket shelves are still not vegan-friendly, often containing butter, milk, or egg.  Vegan mince pies first hit the mainstream in 2017, with UK supermarket Asda the first to launch its own brand plant-based version with dairy-free pastry. Over the following years, other major UK supermarket brands have released their own vegan versions of the Christmas treat.  According to research by Money.co.uk, Tesco Plant Chef Mince Pies are the best value from the big supermarkets, with each pie costing 21p each. Aldi Free From Mince Pies …

more

Southr fried Buffalo ramen Wicked Kitchen

©Wicked Kitchen

Food & Beverage

Tesco Named as Number One Plant-Based Supermarket in UK With 76 Own-Brand Products

UK retail giant Tesco has been crowned the best choice for plant-based food options in a recent study of the nine major supermarkets. Tesco, the largest supermarket chain in the UK, was found to offer the widest range of own-brand vegan meals and plant-based alternatives. Here we compare the runners up and speak to Tesco’s Head of Plant-Based, Chef Derek Sarno, on the news.

more

Topics:

load more