Century-old company Samworth Brothers has long been supplying the UK’s largest supermarket, Tesco, with meat products such as Cornish pasties and pork pies. But as consumer tastes change, it is turning its attention to plant-based alternatives.
Vivera’s Vegan Salmon Fillets Now in Tesco at Cheaper Price Than Conventional Salmon
Vivera’s vegan salmon fillet, which launched at the beginning of this month in the Dutch fishing village of Volendam to “the most critical fish lovers”, rolls out into 300 Tesco UK stores this week, retailing around £3 for two fillets. A cursory look at Tesco’s listings for conventional salmon fillets shows the cheapest price to be £3.79 for two. “Creating a vegan salmon fillet is a real challenge because the texture is very different to anything that has been developed before,” Vivera country manager Simon Colthorpe said. “We have invested a lot of time and effort and believe that we have really managed to get close to the mouthfeel of salmon.” As alt seafood continues its global rise, Israeli startup Plantish also debuted a plant-based, …
