Trader Joe's

Trader Joe's meatless breakfast sausage patties

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Meat- and Fish Alternatives

Trader Joe’s Launches Redesigned Meatless Breakfast Sausage Patties, Now 100% Vegan

National US neighborhood grocery chain, Trader Joe’s has introduced a 100% vegan version of its own-brand Meatless Breakfast Sausage Patties. The original recipe for the patties contained egg whites, making them unsuitable for vegan consumers. Recognizing the growing demand for fully plant-based products, Trader Joe’s has reformulated the patties, eliminating eggs and altering the base ingredients to enhance the flavor profile and boost the protein content. The shift from wheat gluten as the dominant ingredient to soy protein is a notable change in the new version, along with an obvious focus on a more clean-label formula. The reformulation marks a significant enhancement over the previous iteration, which was discontinued a few years ago. Where the previous ingredient list simply stated ‘Natural Flavors,’ the new ingredient …

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Trader Joe's cauliflower gnocchi

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Market & Trends

Cauliflower Continues its Rise in Popularity as Vegan Proucts Win 4 of 5 Categories in Trader Joe’s Awards

North American grocery chain Trader Joe’s, has released the results of its Customer Choice Awards, and vegan products have won 4 out of 5 categories this year. For the second year running its Cauliflower Gnocchi has won in the favourite vegan / vegetarian category, as we see a huge increase in popularity of cauliflower products globally.

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Vegane Schokoladentafeln

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Food & Beverage

Trader Joe’s Podcast Reveals Vegan Milk Chocolate Bars are Being Developed

According to VegNews, Trader Joe’s is currently developing vegan milk chocolate bars. The announcement was made on episode 21 of Inside Trader Joe’s podcast. The reveal was made during a conversation between the chain’s marketing director Tara Miller and category manager for candy, cookies, and cereal, Alison Nadler Guerette. “Our customers are asking for vegan items. Or for instance, we launched almond butter cups this past year. Almond butter was very popular in the grocery category, but we have peanut butter cups so why not almond butter cups,” Nadler Guerette said.  “That makes me think of a product that’s still sort of in development but has been approved by the tasting panel,” Miller interjected. The vegan chocolate bar in question is being developed with an …

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Food & Beverage

Trader Joe’s Vegan Products List Continues to Grow Due to Consumer Requests

According to a report recently published by Acumen Research and Consulting, the vegan food market is expected to reach over $24B by 2026. The North American market represents more than 31% of that total, making it the largest regional market globally. With figures like this, it is no surprise that Trader Joe’s, the American chain of grocery stores based in California, continues to introduce new vegan products nationwide.  

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Products & Launches

Trader Joes Launches Vegan Crabcakes

Trader Joe’s has released new Vegan Jackfruit “Crabless” Cakes nationwide in the US. The newest addition to their expanding vegan range is made from jackfruit, potatoes, cilantro, green onions and celery seeds, with a blend of seasonings which create the taste and texture of real crab cakes. The crab cakes are available at the freezer section and sold in boxes of four.

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